The document provides information on using social media for grassroots advocacy in adult education. It discusses strategies for using platforms like Facebook, Twitter, and blogs to engage grassroots supporters and legislators. Key recommendations include posting regularly with a conversational tone, encouraging sharing of content, using hashtags and analytics to track engagement, and cross-linking content across platforms. Examples provided include advocacy organization pages on Facebook and Twitter that follow these best practices.
This document provides tips for advocacy groups to engage with local media and legislators through letters, social media, and other outreach. It recommends contacting local reporters to suggest story ideas and invite them to events. For letters to the editor, it advises keeping messages local, interesting, relevant and concise. For social media, it discusses using platforms like Facebook, Twitter, blogs and video to regularly share information and encourage participation. It also provides strategies for engaging grassroots supporters and legislators through these channels.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
PreConference Presentation at COABE/VAACE Conference 2012
Presented by Jackie Taylor, Nell Eckersley, and Marsha Tait
Description: Gone are the days when you could simply post information to a website! Join this dynamic session to learn how to easily and effectively use social media to communicate with students, cultivate program partnerships, influence media, and change the conversation in state legislatures and in Congress. Learn a social media tool of your choice, interact with peers and experts, create a strategic plan, and bring it home. Participants are eligible for a free giveaway of the latest social media marketing books.
This document discusses various social media and networking platforms and provides tips on how to use them effectively. It outlines popular sites like Facebook, Twitter, LinkedIn and their key features. It also provides best practices for using these sites to market a business, including creating positive content, using images/videos, engaging with others and avoiding spam. Tips are given on how to coordinate across multiple sites and integrate social media with other tools like Microsoft Outlook.
This document summarizes how mass media and social media have changed between 1999 and 2009. It discusses the rise of technologies like Blackberries, smartphones, search engines and social networking sites. It provides statistics on sites like Facebook, Twitter and LinkedIn. The document then gives guidance on how organizations can utilize social media for purposes like marketing, media relations, fundraising and internal communications. It includes a glossary of common social media terms and tips for getting started on Twitter.
This document discusses the importance of social media for journalists, investors, and companies. It notes that journalists now search social media like Wikipedia, LinkedIn, YouTube, and Twitter for story ideas and information. Over 75% of institutional investors and analysts also use these sites to help make investment decisions. The document recommends that companies start blogs and have presences on sites like Twitter, Facebook, and LinkedIn to engage with customers and stakeholders. It provides examples of how large companies are using social media and notes that companies with blogs receive 97% more inbound links and 434% more indexed pages.
This document provides tips for advocacy groups to engage with local media and legislators through letters, social media, and other outreach. It recommends contacting local reporters to suggest story ideas and invite them to events. For letters to the editor, it advises keeping messages local, interesting, relevant and concise. For social media, it discusses using platforms like Facebook, Twitter, blogs and video to regularly share information and encourage participation. It also provides strategies for engaging grassroots supporters and legislators through these channels.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
PreConference Presentation at COABE/VAACE Conference 2012
Presented by Jackie Taylor, Nell Eckersley, and Marsha Tait
Description: Gone are the days when you could simply post information to a website! Join this dynamic session to learn how to easily and effectively use social media to communicate with students, cultivate program partnerships, influence media, and change the conversation in state legislatures and in Congress. Learn a social media tool of your choice, interact with peers and experts, create a strategic plan, and bring it home. Participants are eligible for a free giveaway of the latest social media marketing books.
This document discusses various social media and networking platforms and provides tips on how to use them effectively. It outlines popular sites like Facebook, Twitter, LinkedIn and their key features. It also provides best practices for using these sites to market a business, including creating positive content, using images/videos, engaging with others and avoiding spam. Tips are given on how to coordinate across multiple sites and integrate social media with other tools like Microsoft Outlook.
This document summarizes how mass media and social media have changed between 1999 and 2009. It discusses the rise of technologies like Blackberries, smartphones, search engines and social networking sites. It provides statistics on sites like Facebook, Twitter and LinkedIn. The document then gives guidance on how organizations can utilize social media for purposes like marketing, media relations, fundraising and internal communications. It includes a glossary of common social media terms and tips for getting started on Twitter.
This document discusses the importance of social media for journalists, investors, and companies. It notes that journalists now search social media like Wikipedia, LinkedIn, YouTube, and Twitter for story ideas and information. Over 75% of institutional investors and analysts also use these sites to help make investment decisions. The document recommends that companies start blogs and have presences on sites like Twitter, Facebook, and LinkedIn to engage with customers and stakeholders. It provides examples of how large companies are using social media and notes that companies with blogs receive 97% more inbound links and 434% more indexed pages.
This document provides an overview of various social media tools and how nonprofits can use them to engage stakeholders. It defines social media and common platforms like social networking sites, blogs, microblogging, photo sharing, and social bookmarking. For each tool, examples are given of how nonprofits can create profiles and share information to promote their missions. Best practices for using different social media sites like Facebook, Twitter, LinkedIn and MySpace are also briefly outlined.
The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like Facebook, LinkedIn, blogs, Twitter and Flickr.
Social Media Training: Advanced practice bootcampSally Falkow
The document provides tips on developing an effective social media strategy and presence. It discusses setting goals, finding relevant communities and influencers, developing a content strategy, engaging audiences on various social media sites like Facebook, Twitter, blogs and YouTube. Specific tips are provided on techniques like search engine optimization for press releases, building relationships with bloggers, using hashtags and metrics to track engagement on Twitter, and hosting videos on your own site for more control.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
The document outlines best practices for social media engagement presented by Rachel Levy Consulting. It discusses major social media tools like Facebook, blogs, Twitter, and LinkedIn. For each tool, it covers what it is, benefits, disadvantages, demographics, and how non-profits are using it. It also provides tips for engaging people on social media like asking questions, sharing content, and interacting with others.
OMI afternoon workshop at SES 2009 with Hallie Janssen of Anvil Media Inc.Online Marketing Summit
This document outlines an agenda for a social media training session. It includes introductions, an overview of social media, case studies on using social media for companies like Retrevo, PC World, Macworld and Oregon State University. It also covers how to use specific social media platforms like Twitter, Facebook, LinkedIn and YouTube effectively for marketing purposes. Metrics and analytics for measuring social media success are discussed.
The document introduces social media tools and provides guidance on developing an effective social media strategy for nonprofits. It discusses creating a strategy map, listening to audiences, engaging on platforms like Facebook and Twitter, addressing common fears around social media, and measuring results. Recommendations are provided for specific tools like blogs, photo sharing, and LinkedIn to help nonprofits strengthen communications.
Discovering Social Learning presentation given at Forging the Partnership 2011 DOD/USDA Family Resilience Conference in Chicago, IL - 90 minute workshop, speakers: Karen Jeanette, Anne M Adrian, Ashley Griffin & Craig Wood
Social Media Education Workshop for the Plus Southwest ChapterSandra Masters
Sandy Masters presented on various social media platforms and how they can be used by insurance professionals. The presentation covered popular sites like Facebook, LinkedIn, and Twitter, providing statistics on user bases and discussing how insurance companies currently utilize the platforms. Issues with each site like privacy, intellectual property, and terms of use were examined. Strategies were offered for personal and professional use of social media as part of an overall online presence and reputation.
The document provides an overview of social media and best practices for non-profits to utilize various social media platforms as part of a strategic communications plan. It discusses how to use Facebook, Twitter, YouTube, blogs, and other tools to engage audiences, share content, and evaluate effectiveness in meeting organizational goals. Key recommendations include starting small, having a clear communications strategy, and empowering staff to generate and share content consistently across channels.
How and Why Associations should participate in social media. How to begin, What to do first. A basic overview of social media networks and use of media to promote classes, provide information, mediums to use and how to garnish member support and participation.
Grow your association with social media
Debbie Kirkland, Realtor
HomeSalesofTallahassee.com
The document discusses various social media platforms and how businesses can utilize them. It covers Twitter, Facebook, LinkedIn and how they can be used to raise brand awareness, promote events, products and services, and engage customers. It provides statistics on user numbers and growth rates. It also offers tips on using tools like ads, videos, profiles and groups to get the most out of these social networks.
The document discusses how online social networks are changing how people work, play, buy, research, study, find information, meet people, date, share photos and videos, rate products and services, express opinions, travel, participate in activities, work out, sign up for services, check in to locations, and check out of locations. It provides statistics on social media usage in the United States and New Mexico. It also summarizes popular social media platforms like Facebook, YouTube, Twitter, and LinkedIn and how they are used.
The document discusses using social media profiles effectively for professional purposes. It provides tips for creating an informative LinkedIn profile and engaging with connections on LinkedIn, Facebook, and Twitter. The key recommendations are to create an informative profile, connect with contacts to expand one's network, and converse by sharing useful content and engaging with others.
The document discusses a poll on voting intentions for Ireland's general election in 2011. It finds that Fianna Fail will do poorly, likely getting between 16-22% of first preference votes, down from 42% in 2007. Labour is expected to make significant gains but their support may be "flaky", predicting between the high teens to mid-twenties. Fine Gael is most likely to lead the next government, predicted to be between the low and mid-30s. Sinn Fein could do better than 2007 but closer to 10%. The Green Party may not have any TDs. Independents are expected to prosper, likely seeing more independent candidate seats.
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...Tim Highfield
The document summarizes research on tracking candidates' use of social media, particularly Twitter, during the 2013 Western Australian state election. It finds that Labor and Green candidates were most active on Twitter, though Liberal candidates were largely absent. Interactions on Twitter broke down along partisan lines, with clusters of Labor, Green and National accounts. Despite the Liberal absence on Twitter, they won a landslide victory in the election, suggesting their strategy of avoiding online gaffes was effective. The research aims to compare findings to other elections and further analyze tweet content and networks.
This document describes online tools for political campaigns and organizations to manage their digital presence and fundraising efforts. It provides statistics on online political donations showing their increasing popularity. The tools described centralized organization data, allow for donor management and fundraising, social media integration, and digital and email marketing. Pricing plans are flexible with no long term commitments.
This document provides an overview of various social media tools and how nonprofits can use them to engage stakeholders. It defines social media and common platforms like social networking sites, blogs, microblogging, photo sharing, and social bookmarking. For each tool, examples are given of how nonprofits can create profiles and share information to promote their missions. Best practices for using different social media sites like Facebook, Twitter, LinkedIn and MySpace are also briefly outlined.
The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like Facebook, LinkedIn, blogs, Twitter and Flickr.
Social Media Training: Advanced practice bootcampSally Falkow
The document provides tips on developing an effective social media strategy and presence. It discusses setting goals, finding relevant communities and influencers, developing a content strategy, engaging audiences on various social media sites like Facebook, Twitter, blogs and YouTube. Specific tips are provided on techniques like search engine optimization for press releases, building relationships with bloggers, using hashtags and metrics to track engagement on Twitter, and hosting videos on your own site for more control.
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
This document provides an overview of how organizations can leverage social media to increase visibility and fundraising. It discusses optimizing websites, using social networks like Facebook, Twitter, YouTube and Flickr to engage supporters and promote causes. Personal fundraising through social networks is also covered, noting that volunteers often reach fundraising goals by sending donation requests through their online networks. The importance of integrating all digital engagement and measuring results is emphasized.
The document outlines best practices for social media engagement presented by Rachel Levy Consulting. It discusses major social media tools like Facebook, blogs, Twitter, and LinkedIn. For each tool, it covers what it is, benefits, disadvantages, demographics, and how non-profits are using it. It also provides tips for engaging people on social media like asking questions, sharing content, and interacting with others.
OMI afternoon workshop at SES 2009 with Hallie Janssen of Anvil Media Inc.Online Marketing Summit
This document outlines an agenda for a social media training session. It includes introductions, an overview of social media, case studies on using social media for companies like Retrevo, PC World, Macworld and Oregon State University. It also covers how to use specific social media platforms like Twitter, Facebook, LinkedIn and YouTube effectively for marketing purposes. Metrics and analytics for measuring social media success are discussed.
The document introduces social media tools and provides guidance on developing an effective social media strategy for nonprofits. It discusses creating a strategy map, listening to audiences, engaging on platforms like Facebook and Twitter, addressing common fears around social media, and measuring results. Recommendations are provided for specific tools like blogs, photo sharing, and LinkedIn to help nonprofits strengthen communications.
Discovering Social Learning presentation given at Forging the Partnership 2011 DOD/USDA Family Resilience Conference in Chicago, IL - 90 minute workshop, speakers: Karen Jeanette, Anne M Adrian, Ashley Griffin & Craig Wood
Social Media Education Workshop for the Plus Southwest ChapterSandra Masters
Sandy Masters presented on various social media platforms and how they can be used by insurance professionals. The presentation covered popular sites like Facebook, LinkedIn, and Twitter, providing statistics on user bases and discussing how insurance companies currently utilize the platforms. Issues with each site like privacy, intellectual property, and terms of use were examined. Strategies were offered for personal and professional use of social media as part of an overall online presence and reputation.
The document provides an overview of social media and best practices for non-profits to utilize various social media platforms as part of a strategic communications plan. It discusses how to use Facebook, Twitter, YouTube, blogs, and other tools to engage audiences, share content, and evaluate effectiveness in meeting organizational goals. Key recommendations include starting small, having a clear communications strategy, and empowering staff to generate and share content consistently across channels.
How and Why Associations should participate in social media. How to begin, What to do first. A basic overview of social media networks and use of media to promote classes, provide information, mediums to use and how to garnish member support and participation.
Grow your association with social media
Debbie Kirkland, Realtor
HomeSalesofTallahassee.com
The document discusses various social media platforms and how businesses can utilize them. It covers Twitter, Facebook, LinkedIn and how they can be used to raise brand awareness, promote events, products and services, and engage customers. It provides statistics on user numbers and growth rates. It also offers tips on using tools like ads, videos, profiles and groups to get the most out of these social networks.
The document discusses how online social networks are changing how people work, play, buy, research, study, find information, meet people, date, share photos and videos, rate products and services, express opinions, travel, participate in activities, work out, sign up for services, check in to locations, and check out of locations. It provides statistics on social media usage in the United States and New Mexico. It also summarizes popular social media platforms like Facebook, YouTube, Twitter, and LinkedIn and how they are used.
The document discusses using social media profiles effectively for professional purposes. It provides tips for creating an informative LinkedIn profile and engaging with connections on LinkedIn, Facebook, and Twitter. The key recommendations are to create an informative profile, connect with contacts to expand one's network, and converse by sharing useful content and engaging with others.
The document discusses a poll on voting intentions for Ireland's general election in 2011. It finds that Fianna Fail will do poorly, likely getting between 16-22% of first preference votes, down from 42% in 2007. Labour is expected to make significant gains but their support may be "flaky", predicting between the high teens to mid-twenties. Fine Gael is most likely to lead the next government, predicted to be between the low and mid-30s. Sinn Fein could do better than 2007 but closer to 10%. The Green Party may not have any TDs. Independents are expected to prosper, likely seeing more independent candidate seats.
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...Tim Highfield
The document summarizes research on tracking candidates' use of social media, particularly Twitter, during the 2013 Western Australian state election. It finds that Labor and Green candidates were most active on Twitter, though Liberal candidates were largely absent. Interactions on Twitter broke down along partisan lines, with clusters of Labor, Green and National accounts. Despite the Liberal absence on Twitter, they won a landslide victory in the election, suggesting their strategy of avoiding online gaffes was effective. The research aims to compare findings to other elections and further analyze tweet content and networks.
This document describes online tools for political campaigns and organizations to manage their digital presence and fundraising efforts. It provides statistics on online political donations showing their increasing popularity. The tools described centralized organization data, allow for donor management and fundraising, social media integration, and digital and email marketing. Pricing plans are flexible with no long term commitments.
This document discusses the phases of implementation of constituency offices in Macedonia and their use of information and communication technologies (ICT). It notes that from 2003-2006, the initial phase established 46 constituency offices equipped with PCs but no internet access. From 2007-2008/9, the second phase aimed to establish 65-75 offices, each provided with a casework tracking database and internet access. From 2009-2012, the final phase's goal was 75 offices using the database and internet through the constituency office management database and website "My Representative." The document emphasizes how ICT has increased transparency, participation and accountability by allowing online citizen participation in decision making and awareness of MPs' activities.
Dr. Ashwath Narayan outlines several plans to address issues in his constituency if elected. To make the constituency safer for women, he proposes community engagement programs, better lighting, and self-defense education. For transportation, he will implement an integrated traffic plan, improve public transit, and reduce parking. His waste management plans include source segregation, decentralizing processing, and encouraging participation. He also provides short and long-term water plans around supply, conservation, and accountability. Additional constituency improvement plans address healthcare, education, slums, and generating revenue.
Big Data has Big Implications for Customer Experience ManagementVishal Kumar
This document discusses how companies can use big data analytics to improve customer loyalty. It explains that big data refers to tools and processes for managing and analyzing large datasets. Integrating different sources of customer, operational, financial, and employee data is key to extracting value. Linkage analysis is used to determine how operational metrics, employee satisfaction, and financial outcomes are related to customer satisfaction and loyalty. The results can help companies identify specific drivers of customer loyalty and validate training and operational standards.
Welcome To American Automated Political Calls Softwarekevinketay
The document promotes software for political organizations and campaigns to conduct automated calls and mailers in-house at a lower cost than outsourcing. It argues that outsourcing to call centers, mail houses, and consultants takes money away from campaigns and organizations. The software costs $397 and allows users to send automated calls and mailers for fundraising, get-out-the-vote efforts, and other objectives. It claims the software can save significant money compared to traditional outsourcing methods.
Consensus but not action: the debate around skillsIpsos UK
From the old giants like Shell and IBM to the upstarts whose companies were inconceivable ten years ago, the key will be bridging the gap between the skills we have now and the skills we will need in the future. But do MPs and candidates grasp the issue?
Manish K Jha - Digital Marketer | Consultant | Business DevelopmentManish K. Jha
I am an experienced sales & marketing professional with knowledge of all sales & marketing processes, demonstrating solid analytical and team management skills with proven track-record of generating new business through strategic negotiation while cultivating new relationships with key decision makers. I Develop new accounts through effective marketing and networking initiatives, leading to business goal achievement year after year. Currently seeking a Sales & Marketing position that allows advancement by bringing 10+ years of sales & marketing experience in various market segments.
visit manishkjha.com to know more about me.
The document discusses digital advocacy campaigns and their ability to raise awareness and mobilize support for causes. It provides an example case study of Plan Canada's campaign to establish an International Day of the Girl through an online petition and social media efforts. Metrics showed the petition received over 15,000 signatures while Facebook and Twitter efforts potentially reached tens of thousands. The document advocates that digital advocacy is a cost-effective way to engage participants and measure campaign success.
Politsoft is software for political campaigns, parties, and organizations that was developed using technologies from Scorto Corporation and Alyuda Research. The software aims to increase effectiveness and control through planning, forecasting, resource management, and analysis. It provides customizable tools to automate tasks and monitor political processes and situations. Politsoft Election further automates campaign management with modules for tasks, staff, materials, budgets, and reporting.
This poll finds that support for Fianna Fail remains stable at 24% despite recent controversies involving Brian Cowen. Support declines slightly for Fine Gael (down 2% to 31%) and Labour (down 4% to 23%). Confidence in Brian Cowen as Taoiseach remains low at 19%, and 29% say they would be more likely to vote Fianna Fail with a new leader. However, a leadership change may only increase Fianna Fail's vote by 1-2%. Only 30% have confidence in Fine Gael and Labour's ability to manage the economy.
Ukraine Crisis: Geopolitical Risk Management in IT OutsourcingIntetics
In the face of current conflict in Eastern Ukraine, global business leaders are returning to discussions about managing global operations during geopolitical crises. Speaking at the IAOP (International Association of Outsourcing Professionals) Chicago Chapter meeting on July 17th 2014 at DePaul University, Boris Kontsevoi, president and founder of Intetics, a global IT outsourcing and software development company in USA, Germany and Eastern Europe, discussed the impacts geopolitical conflicts have on global business. He analyzed the risks and opportunities the current conflict in Ukraine may bring to providers and outsourcing buyers worldwide. Despite the crisis in Ukraine, the IT sector in industry is staying strong, and is likely to bounce back if the hostilities stop soon. The presentation further describes the relationship between business and geopolitical issues, reviews risks of political instability and suggests several geopolitical risk management strategies. Relying on previous lessons learned from geopolitical issues in places such as India, it becomes clear that the best strategy is to choose a trustworthy company as an outsourcing partner to prevent interference of politics and global business. For more information contact Boris or Intetics at www.intetics.com.
State Advocacy Strategies for Challenging Times, webinar, COABE and the National Coalition for Literacy, Tuesday, April 24, 4:00-5:30 pm ET
In this Webinar, hear from organizers of various advocacy networks to see how they run successful campaigns that increase adult education funding or protect adult education from cuts. Learn from panelists’ experiences; gain practical ideas for organizing or strengthening your own advocacy network in the face of challenging economic times. Leave with resources and ideas to implement afterwards.
Presenters:
• Sean Abajian, Campaign Organizer and Online Strategist, SaveAdultEd.org Campaign
• Ben Merrion, Advocacy and Policy Chair, DC LEARNs Board of Directors
• Eric Nesheim, Executive Director, Minnesota Literacy Council
• JoAnn Weinberger, Chair, Public Policy Committee, Pennsylvania Association for Adult Continuing Education (PAACE) and President/Executive Director, Center for Literacy
Facilitator: Jackie Taylor, COABE President Elect and National Coalition for Literacy Public Policy Chair
Mozaik: managing a political party with Odooacsone
Presentation of the Mozaik suite of Odoo module, dedicated to the management of political parties. Also suitable for large associative organisations.
Slides of Odoo Experience by Ecolo and Acsone.
Online Political Campaign Management - Where now and where next?Martin Tod
The document discusses the Liberal Democrats' use of online tools to support their political campaigns from 1996 to 2008. It describes their early use of local candidate websites and blogs, then adoption of YouTube, Twitter, and Facebook. While online messages are important, the key is connecting people and helping them work for campaigns in the real world. The party has built an ecosystem of tools like an aggregator for Liberal Democrat blogs, online petition and event tools, and local Facebook campaign pages to better organize supporters and run local initiatives. Moving forward, the goal is to extend this online ecosystem while still focusing on collaboration and activities in the real world.
Re-Energizing Your PAC and Grassroots ProgramMegan Denhardt
The document discusses strategies for re-energizing PAC and grassroots programs. It identifies critical components like timely communications and effective websites. It also discusses challenges such as keeping members informed and motivating participation. Suggestions are provided for avoiding volunteer burnout, recognizing contributors, and integrating PAC and grassroots advocacy efforts.
Change Management as a POLITICAL Process - Steven Kelman Procurement Reform d...Andreas Wettstein
Sanitised version of a client presentation in the context of a structural transformation initiative.
The presentation presents the idea of Change as a political process, and in based on the book by Steven Kelman "Unleashing Change - A Study of Organisational Renewal in Government."
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...mikekierce
This document discusses how social media and website optimization can help non-profits engage donors and raise funds. It provides examples of how to use platforms like Facebook, Twitter, YouTube and blogs. Key recommendations include developing an online strategy, continuously evaluating results, and having a goal of engagement over just promotion. Social media allows for relationship building which is important for fundraising.
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
The document discusses how nonprofits can effectively use social media. It covers various social media platforms like Twitter, Facebook, YouTube and provides tips on setting up accounts, engaging audiences, measuring success, and strategies for growing followers. Key advice includes listening to your target audience, adding value through high-quality content, and integrating social media with other marketing efforts.
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...brooke.csukas
The document discusses the importance of using an integrated online and offline strategy to build relationships with donors and supporters. It emphasizes using multiple communication tools like email, websites, social media, blogs, videos and more to engage audiences and increase donations and participation. Specific tips are provided on growing email lists, designing effective landing pages, using metrics to measure success, and harnessing social networks like Facebook and Twitter.
Oren Todoros is a social media strategist based in Israel. He discusses how social media has transformed communication and how brands should establish a presence on major social networks like Facebook, Twitter, LinkedIn and blogs. He emphasizes that social media requires an ongoing time investment to build networks and engage audiences, but it helps raise brand awareness and can lead to new business opportunities.
1. The document discusses using social media for Parent Teacher Associations (PTAs). It provides an overview of major social media platforms like Facebook, Twitter, and Pinterest and how PTAs can use them to engage parents and the community.
2. The presentation emphasizes the importance of planning social media strategy and goals before implementation. It stresses measuring the impact of social media efforts and using stories to connect with audiences.
3. Community engagement is highlighted as a key aspect, with suggestions to leverage influencers, volunteers, and others to build online communities in support of PTA activities and missions.
This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.
This document provides an overview of a webinar on social media best practices. The webinar covers the basics of major social media sites like Facebook, Twitter, and LinkedIn and how businesses can use them strategically. It emphasizes growing networks to build relationships and business connections while maintaining a professional online presence. Examples are given of how a restaurant chain uses social media to engage customers and leverage connections.
The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
The document provides an overview of social media and how businesses and organizations can utilize various social media platforms like Facebook, LinkedIn, and Twitter. It discusses what social media is, who uses different social media tools, how to get started using social media, and why businesses should engage on social media. Tips are provided on setting up profiles and pages on each platform and how to best leverage social media relationships and networking.
Embracing Technology As A Nonprofit Kansas City Presentationbrooke.csukas
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7. The Internet’s Role in Citizen Advocacy
Percentage of Staffs Agree
In-Person the Best 97%
Form Messages the Worst 90%
More Involved 87%
More Accountable 57%
More Knowledgeable 41%
0% 20% 40% 60% 80% 100% 120%
—From the Congressional Management Foundation:
http://congressfoundation.org/projects/communicating-with-congress/perceptions-of-citizen-
advocacy-on-capitol-hill
9. Why Social Media for Grassroots Advocacy?
Email Open Rates are Declining
According
to M+R:
Email open
rates
declined
almost
63%
between
2004 and
2008.
10. Social Network Use Is Growing
According
to Pew:
46%
of adult
Internet
users are
social
network
users – up
6x from
2005.
11.
12. Facebook
Networking Big Picture
Personal Profiles
Program or Class Pages
Topic-Specific Pages
Post and tag photos
Lead and respond to discussions
* Second-most visited website worldwide!
13. Engaging Grassroots
Share links/media in status updates
Encourage conversation
Ask questions & answer every comment
Post no more than 1-2 updates/day – or less!
Do not automate content and sync FB w/other SN sites
Encourage staff/volunteers to be active on your page
Have more than one admin
Use “events” to allow people to RSVP directly on FB
Create topic specific pages
Integrate your FB page into your website, e-
newsletter, blog, print materials and TY landing pages
and emails
20. Who To Follow on Facebook
Your Legislators!
Other Examples:
National Coalition for Literacy
American Library Association
COABE
National Center for Family Literacy
ProLiteracy
Support Adult Basic Education Arizona
TESOL
VALUEUSA
Pickaway Ross CTC (local program example of
interaction with students)
21. How Do I know I’m Doing This Right?
Facebook
Insights
Followers
Views
Post
Feedback
22. Changes in Facebook Insights
From All About Facebook, in The Daily Advocate:
http://www.allfacebook.com/facebook-page-insights-2011-10
23. Twitter
Microblogging Big Picture
140 Characters
Shortening your links
ReTweets and Hashtags
How to find people to follow
Searching Twitter
Ways to receive and send
tweets
31. Engaging Grassroots
Tweet 3-5 times a day
Spread tweets out throughout the day
Conversational tone, but consistent messaging across
social media platforms
Follow influential people who are likely to be
interested in your work
Reply and retweet at least once a day
Use relevant hashtags; but use sparingly
#adulted #education #literacy #famlit
#famliteracy #esl #efl #ell
Track RTs to see what gets the most attention
32. Engaging With Legislators / Grasstops
Encourage your followers to RT / DM
Ask legislators questions
RT their content that aligns w/adult ed; hook adult
ed to their interests.
Share information and actions from your
organization via phone / mail. Repurpose into a
tweet:
“Rep. @AnderCrenshaw: thought you might
be interested in… #adulted”
33. Getting Started
Go to twitter.com and set up an account.
Keep your user name consistent with your username
on other platforms like FB.
Do not protect your tweets unless you are using
Twitter to create a closed community.
Only enable tweet location if you are not tweeting
from home. + to increase exposure of your program
location.
Don’t leave background information blank. You may be
perceived to be a spammer.
34. Who to Follow
Your legislators!
Lots of great folks to follow! How to find them:
Search for hashtags; follow those who tweet interesting
content
Look at their follower list; follow some of their followers
who tweet interesting content
Search for state/national organizations whose message you
support. Follow them.
Outside AE: MomsRising CoalitiononHN HalfinTen
Inside AE:
CAEPA_CO NCLAdvocacy FloridaLiteracy
nelightful NevadaAdultEd CLASP_DC
Flatechgirl Aceofflorida GEDTesting
35. How Do I know If I’m Doing This Right?
http://tweetreach.com/
36. How Do I Know I’m Doing This Right?
Looks at: http://klout.com/
• True Reach: #
of people you
influence
• Amplification:
How much you
influence them
• Network:
Influence of
others within
your true reach
38. Blogging Big Picture
Central voice of your organization
Driven by fresh content
Consistent stream of timely fresh content
to tweet and post via FB and e-lists
Missing piece for building e-lists & driving
traffic to website and SM forums
Improves search engine results
Allows you to grow fans and followers on
SM sites
39. Blogging Platforms
WordPress.org – free, must be downloaded on a
server
WordPress.com – free, no 3rd party hosting;
theme choice limited; cannot add plugins
TypePad – costs $15 - $30/mo, often used by
professional bloggers
Blogger, Posterous, Tumblr, EduBlog are other
examples
40. Grassroots Strategies
Use your organization avatar for logo
Simple design
Make resources easy to find by category
Have links to related content appear beneath each blog
post
Allow comments, moderated; encourage participation
Post regularly about advocacy campaigns – get info
from NCL Advocacy Blog
Become local hub for adult ed advocacy info
Cross-link to resources widely used by your readership
Ex: NYTimes
41. Grasstops Strategies
Invite grasstops to be guest bloggers
Regularly feature local advocacy projects on blog
Use email, Twitter, FB, to invite grasstops to visit and comment
on blog
For Legislators:
Outline the legislation you support
Link to state / national organization legislative updates
Send them to pertinent blog articles containing policy
positions of your organization
42. Example: NCLAdvocacy Blog
http://blog.ncladvocacy.org
1. Click on the title of the blog post where you wish to post a comment
or question.
43. How to Post to a Blog
2. Enter your comment or question in the Message field below, and click
“Comment” in the bottom left corner to submit your “post”.
44. Your Comment Awaits “Moderation”
3. Your comment will not appear right away. Instead, you will see a
message like this one: “Your comment is waiting moderation.”
4. The blog moderator will review your message in light of the blog
guidelines, and also ensure it is not spam. Once the blog moderator
reviews and releases your comment, it will appear beneath the Message
box.
45. How Do I Know I’m Doing This Right?
Google Analytics, Urchin
47. Create A Presence on Wikipedia
Create a Wikipedia entry *
Link to other articles pertaining to adult and
family literacy
Link to research
Link to related fields
Use multiple sources (neutrality)
Edit literacy-related Wikipedia entries
48. Getting Started
2 minutes: Get Involved.
Sign up for CAEPA + NCL updates.
Bookmark the NCL Advocacy Toolkit
Act on alerts.
Like us on Facebook.
Follow us on Twitter.
5 minutes: Get Others Involved.
Share adult education facts and alerts.
Get sample Facebook, blog, and Twitter posts you
can use to update your status.
49. Getting Started, Cont.
10 minutes: Educate Yourself & Others.
Learn / share more about why adult education is
important.
Get / share the facts on adult education.
Learn / share about legislative priorities for adult
education and family literacy at the state/federal
levels.
Learn / teach the differences between
educating, advocating, and lobbying.
50. Getting Started, Cont.
Ongoing: Make a Difference
Browse the NCL Advocacy Toolkit to familiarize
yourself with the resources available to you.
Write a blog article (guest blog or on your own
blog) about the importance of adult education and
family literacy in your community.
Create your own local network of 5-10 individuals
interested in advocating for adult education and
keep them informed on adult education issues by
forwarding NCL updates and alerts.
Invite your legislator to visit your local adult
education program.
52. Questions or Comments?
Contact
Jackie Taylor
jackie@jataylor.net
Marsha Tait
mltait58@gmail.com
Thank You.
Editor's Notes
Hi! [Introduce selves]Today we’re going to discuss why its important to use social media to amplify your voice with state and federal legislators on adult education issues and how you can do that and what can be done in minimal amounts of time.The resources and strategies we’re about to share with you are a result of research the NCL conducted with Fission Strategy and have been made possible with generous support from the Dollar General Literacy Foundation.
Perceptions of Citizen Advocacy on Capitol Hill This report is based on an online survey of 260 congressional staff on their opinions and practices related to constituent communications, including social media. The survey was conducted between October 12 and December 13, 2010Key FindingsThe Internet, Participation and Accountability. Most staffers (87%) thought email and the Internet have made it easier for constituents to become involved in public policy. A majority of staff (57%) felt email and the Internet have made Senators and Representatives more accountable to their constituents. Less than half (41%) thought email and the Internet have increased citizens' understanding of what goes on in Washington.Citizens Have More Power Than They Realize. Most of the staff surveyed said constituent visits to the Washington office (97%) and to the district/state office (94%) have 'some' or 'a lot' of influence on an undecided Member, more than any other influence group or strategy. When asked about strategies directed to their offices back home, staffers said questions at town hall meetings (87%) and letters to the editor (80%) have 'some' or 'a lot' of influence.It's Not the Delivery Method – It's the Content. There is virtually no distinction by the congressional staff we surveyed between email and postal mail. They view them as equally influential to an undecided Member. Nearly identical percentages of staffers said postal mail (90%) and email (88%) would influence an undecided Member of Congress.Grassroots Advocacy Campaigns – Staff are Conflicted. The congressional staff we surveyed have conflicting views and attitudes about the value of grassroots advocacy campaigns. More than one-third of congressional staff (35%) agreed that advocacy campaigns are good for democracy (25% disagreed). Most staff (90%) agreed – and more than 60% strongly agreed – that responding to constituent communications is a high priority in their offices. But, more than half of the staffers surveyed (53%) agreed that most advocacy campaigns of identical form messages are sent without constituents' knowledge or approval.Social Media Used to Listen and Communicate. Congressional offices are integrating social media tools into their operations, both to gain an understanding of constituents' opinions and to communicate information about the Member's views. Nearly two-thirds of staff surveyed (64%) think Facebook is an important way to understand constituents' views and nearly three-quarters (74%) think it is important for communicating their Member's views.97% In-person communications have the most impact90% - Agreed that identical form message campaigns are sent w/o constituents knowing87% - Internet’s made it easier to get involved57% - Made legislators more accountable to constituents41% - Think it’s made constituents more knowledgeable about DCIts not the delivery method, but the contentMore and more legislators use social media to listen and communicate, esp. FB
Here’s the bad news:It is well documented and well-publicized that direct mail fundraising is on a slow and terminal decline.So is email.While email will remain your #1 source of online actions, including fundraising, for a long long time to come. You cannot depend on it alone to sustain you. You must meet people where they are.
At the same time…Back in February of 2005, just 8% of adult internet users had used a social network site. That percentage had risen to 16% by August of 2006, and as of Oct 2009 stands at 46% of online adults. There’s even higher use among the younger set.---79% of American adults used the internet in 2009, up from 67% in Feb. 2005 46% of online American adults 18 and older use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005. 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 and 55% in 2006. As of August 2009, Facebook was the most popular online social network for American adults 18 and older. ---Of adult SNS users:73% have a Facebook account 48% have a MySpace profile 14% have an account on LinkedIn 1% each on Yahoo, YouTube, Tagged, Flickr and Classmates.com10-12% are on “other” sites like Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com
Meet people where they are…and where are they? On Facebook.FB is the second-most visited website in the world. If you are already on FB and are comfortable using it, start here.If you want the quickest way to get on the radar of influentials and policymakers, start with Twitter and adopt FB as part of a long term 21st century outreach program.
If your program does not have a presence on FB, then it does not exist to hundreds of millions of people worldwide, and its through FB Pages that programs can best tap into the power of FB and make themselves available to the FB masses.-- Stats for GED test takers on FB – email Cassandra: what do we know about GED test takers and Facebook?FB Pages most important way for programs to raise awareness of adult education on FB.Next time you’re logged in to your personal account, go to fb.com/pages and select Create Page. From there, select Company, Origanizasiton, or Institution and select Nonprofit from the dropdown.Spell out full org name to optimize search engine resultsYou cannot change the name of your FB page later, make sure you do it right the first timeDo not create a cause for your org; those are better for campaigns like save the whales or save adult edDon’t need a personal account to create a pageGo to FB.com/pages, select Create Page, and follow instructions except when prompted select the I do not have a FB account option and complete process.In past, many not aware you could create a page w/o a personal profile, so they created a personal profile for an org which FB prohibits.If that is you, to to HELP center and search “converting your profile into a page” to locate the “business page migration appeal form.”When you complete your page you can create a vanity URL after 25 likes so ask people to like your page so that you can do that asap.
90% of power of FB Page is in the status updates. #1 priority should be to find out what kind of content from your org do your fans want to read and engage with. Always share a link, pix, or vidoe in status updatesPost no more than 1-2 updates/day – or less!Do not automate content and sync FB w/other SN sitesSend updatres 1-2 xs per monthEncourage staff/volunteers to be active on your pageHave more than one adminUse “Favorites” function“Tag” other pages to build partnershipsIntegrate your FB page into your website, enewsletter, blog, priint materials and TY landing pages and emailsIntegrate into mobile campaignsAdd share or like fxn to website or blogExperiment w/adsUse “events to allow people to rsvp direcly on FBYou’ll know when you start getting comments and likesTest diff tones of voiceAdd personalityShare links to your flickr slide shows or YouTube vidoesAsk questions using FB questions
Like” other relevant FB pagesLeave comments on other Groups & Pages that link back to your pagePost relevant content“Tag” other pages to build partnershipsPost about federal and state level advocacy campaignsComment on NCL’s FB pages and inform federal level advocacy work!
Some legislators have FB pages but using FB to engage w/them can be difficult. Better known political figures often have more activity, so posting on their walls may go unnoticed amidst other posts. Combat this by:Like pages of any policymakers you intend to interact with.Interacting at first with more local policymakers w/less page activity.Focus your message to them around specific legislation (as you would when writing a letter or meeting in person). Make adult education as relevant to them as possible. Hook into their interests.Ask your followers to post messages to the policymaker’s wall to voice support or concern.Thank leaders by tagging them in your wall post w/a TY note.
Reach: # of unique people who have seen your post.Engaged Users: # of unique people who have clicked anywhere on your post.Virality: # of unique people who have created a story from your page post as a % of the number of unique people who’ve seen itPeople talking about this: # of unique people who have created a story from your post.
Hash tags allow twitterers to discuss issues and events on Twitter inreal time. They are a means to organize tweets, spread informatin, and find new followers.Add # symbol and then your hashtag is automatically hyperlined within Twitter so that users can click the hastag link to view all other tweets that have the same hashtag.In the early days of Twitter there was no search function so this was a way for twitterers to to converse and find others w/similar interests.
Engage with policymakers and partner organizations where existing relationships exist, or where there is potential for relationship building.Go to “What to say and how” for sample hooks: http://www.ncladvocacy.org/tksay.html
Gives you metrics and statistics on how far your tweets travel
Looks at:True Reach: # of people you influenceAmplification: How much you influence peopleNetwork: the influence of others within your true reach
Wikipedia has a strong search engine optimization (SEO) standing and is a go-to source of information for journalists, policymakers, and the general public. Journalists frequently use Wikipedia as a fact-checking source, and policymakers, particularly their young staffers, frequently turn to it to get a sense of what is being said about particular issues and campaigns. Wikipedia is a community run site, and NCL can take advantage of this by creating a Wikipedia entry for the National Coalition for Literacy, and editing other literacy-related entries to include NCL’s knowledge about adult literacy.