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Keeping up with Facebook's Changes (and 'Liking' it!)

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Care2Team
Care2Team

This webinar discussed recent changes to Facebook and strategies for non-profits to engage supporters on Facebook. The webinar covered new features like the Subscribe button on profiles, ways to track fan acquisition and engagement through new Facebook Insights, and techniques for testing images and creating custom audiences. Speakers from Care2, National Wildlife Federation, and Inbound Zombie shared tips on using Facebook effectively.

Technology
1 of 27
[object Object],For Audio Call: 1-408-792-6300 Event Number: 664 631 713 On Twitter? Use #Care2 Presented By: Danielle Brigida, National Wildlife Federation, John Haydon, Inbound Zombie, Moderator: Ashley Hansen, Care2 October 31, 2011
Using WebEx ,[object Object],[object Object],[object Object],[object Object],For Audio: 1-408-792-6300 Event Number: 664 631 713
This Webinar is being Recorded ,[object Object],[object Object],[object Object],For Audio: 1-408-792-6300 Event Number: 664 631 713
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Audio: 1-408-792-6300 Event Number: 664 631 713 What is Care2? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
John Haydon Inbound Zombie @johnhaydon http://johnhaydon.com
What ’ s new with Facebook?
Subscribe button on Profile You can now use profiles to promote your cause
Subscribe button on Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subscribe button on Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],Find out how to activate the Button here -> http://zmb.me/uCoPat
Liking a Page not required Facebook users can comment / like your Page stories without being a fan.
Liking a Page not required ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Facebook Insights
New Facebook Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Find out how to activate the Button here -> http://zmb.me/uCoPat
New Facebook Insights
Danielle Brigida Digital Marketing Manager National Wildlife Federation [email_address] @starfocus
We Find Our Supporters in Many Places Online
There are Over 100,000 Non-profit Pages on Facebook
National Wildlife Federation on Facebook ,[object Object],[object Object],[object Object]
Test Your Images
Use Custom Audiences
Make Sharing Easy on Your Website or Blog
(Make it Really Easy)
Use Facebook as your page… ,[object Object],[object Object]
Stay Up to Date http://www.facebook.com/nonprofits
Care2 and Facebook
Questions and Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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