This document discusses the importance and use of social media, particularly Facebook, for non-profit organizations. It provides statistics on social media use, defines social media and social networking, and outlines why Facebook is important for fundraising and engagement. Potential risks of social media are also addressed. The document examines how PEI Kids can utilize social media according to its strategic plan, including fundraising and creating awareness of its mission.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Social Media & Social Networking for Nonprofit Organizations: What? Why? How?Church Pension Group
This plenary session from Rutgers Business School's 2010 Nonprofit Leadership Certificate Program offered both established and emerging nonprofit leaders an overview of what social media is, why many nonprofit organizations are choosing to use it, and some tips on how to go about implementing or enhancing their organizations' social media presence and practices. Additionally, the presentation links to a page of valuable resources that may be useful to nonprofit organizations who are exploring, creating, or enhancing their social media presence.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Social Media & Social Networking for Nonprofit Organizations: What? Why? How?Church Pension Group
This plenary session from Rutgers Business School's 2010 Nonprofit Leadership Certificate Program offered both established and emerging nonprofit leaders an overview of what social media is, why many nonprofit organizations are choosing to use it, and some tips on how to go about implementing or enhancing their organizations' social media presence and practices. Additionally, the presentation links to a page of valuable resources that may be useful to nonprofit organizations who are exploring, creating, or enhancing their social media presence.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
Presentation on grassroots and communications lessons that can be learned from Obama's social media program, as presented at the 2009 Public Affairs Council Grassroots Conference.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
Presentation on grassroots and communications lessons that can be learned from Obama's social media program, as presented at the 2009 Public Affairs Council Grassroots Conference.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.
How to Use Facebook Pages for Your Non-Profit GroupMatt Quinn
This session provided information on effective ways to communicate with your group's supporters, volunteers, and staff. Learn how other organizations are effectively using Facebook Pages to engage supporters and raise funds. Empower your organization's supporters by giving them the means to participate online. Share your group's work with the class and learn tips to quickly build a following in Facebook.
Learn more about how nonprofits are using Facebook to connect with donors, volunteers, members and other constituents in this presentation prepared by Susie Bowie of the Community Foundation of Sarasota County and Suzanne Dameron of Lime Communications.
In this third session of Sage\'s Web Wise series, Dan Gonzalez, Web Manager at Sage Nonprofit Solutions, provides information on the explosion of social media and its application to nonprofit organizations.
How to Effectively Engage with Your Target Audience OnlineAdvocacy Social
Presentation for the North Carolina Land Assembly discussing low-level specific tactics and strategies around social media and effectively engaging with target markets online.
I created this presentation to present the need for use of social media in our cancer center. It is specific to this center but can be easily adapted. The similar presentation is more general and has some copyrighted material in it. There is no copyrighted material in this despite my forgetting to take that notation out of the last slide.
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
The beautiful things numbers can tell you about social mediaJacki James
An Australian centric look at the social media landscape, plus some insights the numbers tell you useful for developing social media strategies. A presentation I gave at the Beauty Directory Digital Seminar in July 2011.
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. NPOs & Facebook Table of Contents Preface “What is Social Media” (Video, Source: Youtube) “Social Media” & “Social Networking” Definitions Statistics about Social Media & Social Networking Why Social Media & Networking are Important Statistics about Facebook Why Use Facebook? Why Use Facebook? Part II What other Organizations are doing well & not so well… Potential Harms or Risks when Using Social Media Social Media & Our Strategic Plan The Future of Social Media for PEI Kids Questions or Comments PEI Kids, September 2011
3. NPOs & Facebook Preface “Nonprofits have quickly figured out that Facebook is massive—providing both a robust platform and a huge base (600 million active members and growing) and is the default choice for American consumers for peer-to-peer socializing online. As a result, savvy organizations are moving to overlay the delivery of their programs and services…” Source: NTEN, Common Knowledge, and Blackbaud. 3rd Annual Nonprofit Social Network Benchmark Report 2011. Rep. Common Knowledge, 2011. Web. 23 Aug. 2011. <http://www.NonprofitSocialNetowrkSurvey.com>. PEI Kids, September 2011
4. NPOs & Facebook Social Media: What Is It? PEI, Inc. September 2011 PEI, Inc. September 2011 Source: ReadyBUZZ.com. "The Social Media Revolution - What Does It Mean for You?" YouTube - Broadcast Yourself. 25 Feb. 2011. Web. 13 Aug. 2011. <http://www.youtube.com/watch?v=pRFFsQtTE8I>. PEI Kids, September 2011
5. NPOs & Facebook Social Media & Social Networking -Social Media is the peer to peer communication and user generated content made possible through the advent of participatory “Web 2.0” tools such as blogs, online social networks, multimedia sites, and text messaging. -Social Networks are online communities of individuals who are connected to each other via ties. Social Networks form through many types of social media platforms including blog networks, list-servs and Google groups. -Larger Social Networks such as Facebook, MySpaceand LinkedInserve a wide variety of interests and geographic areas. Source: Kanter, Beth, and Allison H. Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010. Print. PEI Kids, September 2011
6. NPOs & Facebook Statistics about Social Media & Social Networking Nonprofit efforts to attract more supporters on social networks are working. Most nonprofits (92%), regardless of organization size, are using at least one commercial social network (CSN) like Facebook, Twitter or LinkedIn. YouTube is popular with nearly half (47%) of charities indicating they have a presence on this social video sharing site. Twitter is the second most popular used by 57%of organizations. The industry giant with 89% adoption among nonprofits is Facebook. Source: NTEN, Common Knowledge, and Blackbaud. 3rd Annual Nonprofit Social Network Benchmark Report 2011. Rep. Common Knowledge, 2011. Web. 23 Aug. 2011. <http://www.NonprofitSocialNetowrkSurvey.com>. PEI Kids, September 2011
7. NPOs & Facebook Why Social Media & Networking are Important “Social media is fundamentally re-engineering the way we promote and sell our goods and services. If you are not making this a part of your business and marketing plan, know that your competitors are. The social media train is picking up steam, and if you don’t get on board, you’ll be left at the station. If you are not participating on any social networks, you are being left behind.” Source: Schuele, Susi. "Social Networking: How to Be Effective." GPSolo 28.4 (2011): 24-27. Print. PEI Kids, September 2011
8. NPOs & Facebook Why Social Media & Networking are Important Source: http://www.kaizen-marketing.com/social-media-important/ PEI Kids, September 2011
9. NPOs & Facebook Statistics about Facebook If Facebook was a country, it would be the Third Largest country in the world (right behind China and India). There are more than 750 million active users. 50% of its active users log on to Facebook in anygiven day. The average user has over 130 friends. People spend over 700 billion minutes every month on Facebook. Source: http:www.facebook.com/press/info.php?statistics PEI Kids, September 2011
10. NPOs & Facebook Why Use Facebook? PEI Kids, September 2011
21. To create a single branded page of your organization’s work
22. To stay in touch with core audiences on anongoing basisPEI Kids, September 2011
23. NPOs & Facebook What other Organizations are doing well (& not so well)…
24. NPOs & Facebook Potential Harms or Risks when Using Social Media Privacy Social Media Policy Bad/negative/unwanted Code of Conduct media exposure Thoughtful Responses Credit Card Donations Security
25. NPOs & FacebookSocial Media & Our Strategic Plan Fundraising tool- enhancing our fundraising Social media provides PEI Kids with the foundation to bring our needs, opportunities, image, relationships and strengths to the public through viral marketing. We are also presented with the occasion to enhance our services and bring our improvements to fruition. 5-7 minute video – easy to get it up there Find unmet needs in the community “Most don’t know us at all.”- This is the way to do it! PEI Kids, September 2011
26. NPOs & Facebook The Future of Social Media for PEI Kids PEI Kids, September 2011
27. NPOs & Facebook Questions or Comments PEI Kids, September 2011