The document proposes a project to create an advertising campaign for a fake band or music festival. The target audience would be males aged 18-30 from social grades C1 to D. Research would include analyzing existing advertising, conducting surveys and interviews, and exploring band/venue styles. The project schedule outlines tasks over 10 weeks, including product design, evaluation, and improvements. References would include websites on music festivals, concert posters, ticket security, and album packaging design.