Proposal

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Joshua Brownsword 148437
Project proposal title and date:
A Bad Map Of The Solar System
Main area of activity:
The medium that I am going to mostly focussed on is graphic design.
Rationale:
Over the past two years I have worked on a range of different projects; magazines, websites,
flyers, banners, short films, games and animations. The last major project I did I made the
branding and products for a band. For this I developed a unique style that I used throughout the
project, this was a low poly design that I used over the top of photographs that I had taken. This
project taught me the importance of using one specific style when developing a product or range of
products, as it builds a uniform and professional look for the brand. Another big project was a
recent magazine I made, I used a really unique neon theme throughout the magazine, however the
most important part of this magazine was the font I used. This is because it has taught me that
using the correct font is very important. In the magazine I only use two main fonts, one of the fonts
I used was meant to look like a serial killer had been writing, however the font when condensed
into a small area was extremely had to read, and this was pointed out to me by people reviewing
the magazine. So I learnt that some times it is more important to choose a more useful font rather
than choosing one focussed more on aesthetics.
When I did the animating project I learnt the importance of all minor details in a project. This is
because If I made one mistake or left a key detail out, the entire animation would have looked out
of place. This meant I would have to make lots of changes that would take time just to fix it.
Another lesson that I learnt from this project is that planning is very important, as I would not have
made as many mistakes if I had just planned better and kept a more structured schedule.
The two projects that will directly influence this project is the bands branding and my recent
fanzine as they are both the same products as the one I am currently planning on making. The
band branding will influence the advertising of the product I plan on creating and how I present it.
And the magazine will influence my project as I plan on creating some sort of book or magazine.
Project Concept:
The concept for this project is to create a children’s book that is a map of the universe that has
information on each planet in the solar system and potentially beyond. I will look into the history of
planets and what we know about each one, even talking about planets moons. I intend to keep it
quite informative but still interesting and exciting for children. For example if I was to talk the moon
I could talk about the space race between America and the USSR. I would hope to fill all areas of
the book with some sort of information or imagery that is necessary rather than just filling space
because I need to. I would also be creating the advertising for this product, this will likely be in the
form of a poster or magazine ad; this ad would also work as an online ad on services like
Instagram or other social media.
For research I will need to look at theories on info graphics, such as how they are designed and
what is key to include when creating one. I will also need to research art books, as they will be
very influential, I mean books that are full of doodles, ones that people normally fill in them selves,
as it will be the same sort of audience. The type of fonts that are used will also be very important;
as I need to make sure that it there is a running theme throughout the book in every aspect. To
help I could also look at more mature atlases to see if I am able to take inspiration and enhance
the overall design of the serious version I will be creating.

2. Proposal
2
Bibliography:
1. Andra.(2013). Design Theory:5 Basic Principles of Typography. Available:
https://pixel77.com/principles-of-typography/.Lastaccessed21 Jan 2019.
2. Anon.(UNKOWN).About.Available:https://nosycrow.com/about/.Lastaccessed28thJan
2019.
3. ANON. (2018). Displaytypeface.Available:https://en.wikipedia.org/wiki/Display_typeface.
Last accessed21st Jan2019.
4. AshleyHurst.(2018). Howto Draw Texture. Available:
https://thevirtualinstructor.com/blog/how-to-draw-texture.Lastaccessed2ndMar 2019.
5. Bonnie Skaalid.(1999).ClassicGraphicDesignTheory.Available:
https://etad.usask.ca/skaalid/index.htm.Lastaccessed2ndMar 2019.
6. Brownsword, Oliver. (2019) Target Audience Interviews (conducted on 4th MAR 2019)
7. Josh Brownsword. (2019) Target Audience Research Survey (conducted on 3rd MAR 2019)
8. StevenBradley.(2010). The Meaning of Lines: Developing A VisualGrammar. Available:
https://vanseodesign.com/web-design/visual-grammar-lines/.Lastaccessed2ndMar 2019.
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research: This week I
will focus on creating a basic principal and idea
for my work, I will then look at a range of subjects
and theory’s that will help me to understand my
project more clearly.
2 Pre-production  Research- Secondary: This week I will look at
products that are similar top my idea to see how
they use certain techniques and also to learn how
they use these techniques to work on their target
audience.
 I will also look at things that could impact and
hinder my work such as licensing.
3 Pre-production  Research- primary: This week I will conduct
research myself, I will base this research around
my target audience and what I have research in
the previous week.
 This will include interviews and surveys
4 Pre-production  This week I will experiment using a range of
different techniques that I would possibly be able
to use in my final product.
5 Pre-production  This week I will focus on a few techniques from
How will the project be evaluated and reviewed:
I plan to evaluate my work at multiple stages throughout my project, not just after production. I will
be evaluating my work weekly; this includes the weeks where I am carrying out research. By
doing this weekly it will allow me to see where the floors in my work are and what I can improve
with it in the upcoming weeks. I will be looking at things like what areas I haven’t researched or
have not researched in the detail I would have liked. I’ll be able to see what I haven’t planned for
or need to improve on planning for and will also be able to see what improvements I can do to the
production. Once I have completed all of the production I intend to evaluate it in far more detail,
when I do this I will look at the overall appeal of my product and how my designs work for their
purpose, this includes look at things like colour, sizing, fonts and arrangement. I will talk about
everything I like about my product but will also focus on what would need to be improved if I did it
again. I will back up my own evaluation by getting reviews off of my peers, using these
evaluations to have a less biased opinion of my end product.

3. Proposal
3
the previous week, I will focus on the ones I am
most likely to use in my production.
6 Pre-production  I will create a mood board of existing products. I
will then use this to decide on what colours I am
using and what fonts work best.
7 Pre-production  I will focus on my page layouts this week making
sure that they are clear while also staying
interesting.
8 Production  This week I will work on my production I will
create backgrounds for each page this week.
9 Production  This week I will work on the books cover.
10 Production  I will start making the inner pages of the book
working on individual assets
11 Production  This week I will focus on getting feedback for my
work, so I know exactly what people think of my
work at this stage.
12 Production  This week I will spend most of my time
assembling each page using the assets I created
the previous week.
13 Production  This week I will focus on creating the advertising
material for the book I have created in previous
weeks
14 Production  This week I will focus on finishing all of my
individual products doing minor improvements
where necessary.
15 Evaluation  This week I will focus on getting peoples opinion
on my product.
16 Evaluation  This week I will focus on evaluation of my own
work and comparing my evaluation to other
peoples.
17 Evaluation  Will plan the presentation then present a 5
minute long show.
18 Moderation 
19 Show Preparation 
20 Show 