The document is a proposal for a project to create an advertising campaign for a club or band. The target audience is males aged 18-30 who like going to gigs and clubs. Research will explore the interests of this audience as well as advertising styles. Concepts will include posters, tickets, t-shirts, and CD covers. The goal is to attract people to pay to see a band. Evaluation will involve peer and self-review of how effectively the ads attract interest compared to existing companies. A schedule outlines weeks for research, production, and evaluation.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Audience:
The audience that I will target in my project is primarily going to be males around 18 - 30 year olds,
this is because I will be making advertisements for a band. So because I am around my target
audience’s age I will be able to structure my project to this audience more easily as I know what
attracts them to places. I chose this age range also because this is the age that people start going
out to gigs and to clubs and it is also before they age that they will stop going out to clubs and
gigs. Even though my main audience is males it won’t exclude females from the product and will
still be aim to entice them to the same product. I will aim my advertisement at people in the social
grade C1 to D as this is primarily students who are much more likely to go out drinking at clubs
and gigs. It is also because people are more likely to live in areas where there are clubs like these
that are easy to get to and have a safe feel for students to enjoy themselves with music playing.
The psychographic of my audience experiencer because they are more likely to go to gigs as they
want to meet new people, be entertained and hear new music, so aiming for people like this will
mean my project has a clear focus.
Rationale (approx. 100 words)
My skills over the year have progressed over the course of a year. However my organisation has
not really improved, especially my timing and schedules have been created but I am not great at
following them however I will work on this in this project as timing will be important and will help me
to improve my work. I am much better at communicating verbally as I find giving information
easier when I am able to explain it face to face, but I would still write information down. This is
most common when working in groups or with others as I find it easier to tell people my plans and
ideas rather than to email them to people. My teamwork skills were not very tested this year as I
often found it easier to work on my own, however when I did I often lead the group, for example
when I we worked on the IRN-BRU project I worked behind the camera and organised the group to
get the right shots. My print was most enjoyable as I like to work on graphics and with cameras, I
also already had a bit of skill when it came to these areas, it may not have been my strongest
project but I intend to develop my work more this time. The short film was possibly my weakest
project, even though I enjoy working with cameras I prefer to take photos rather than video. I also
find editing tedious and unenjoyable. Video games was my strongest project by far, However was
possibly my least favourite as I found animation tedious and boring, however a big part of the
project was asset creation which I did really enjoy and is a really strong skill of mine. This is
because I have used Photoshop a lot creating posters and characters before especially in my
GCSEs creating a board game for a graphics project. I also have developed skills using light room
however this is when I wasn’t in education so had no help from a teacher so there is definitely
room to improve which I intend to do over this project.
Project Concept (approx. 200 words)
The concept for my project is to create an advertisement campaign for club or for a band gig. It
will function as a way to bring students and others into the club to buy tickets to see a band for
example. The function will be a range of materials such as posters tickets t-shirts and cd covers
with the intent in getting people interested in paying money to see this band. This project will be
used for a portfolio to show where my skills lie and to show potential employers where my
strengths are. I do not currently have any inspirations for my project but when I do my research I
will be exploring artists that have unique designs in their work that are engaging, but fit their genre
of music well. When doing my research I will be looking at who my target audience are, I will be
focussing on what they like from a club design and what they primarily like to do when there, this is
because I will be able to base my whole design around this, focussing on the biggest draws to a
club people have. I will also be researching the style of old and modern adverts and see what
ideas I can use to create mine. Depending on my final planned designs I may have to watch
tutorials on Photoshop to learn how to do certain effects, for example how to design and create a
t-shirt. I will also have to watch tutorials and research how best to marketing and find what
techniques are best when it comes to trying to sell a band or venue.

2. Proposal
2
Evaluation (approx. 50 words)
I intend to evaluate my work by using peer feedback, this is because the only true way to know if
my advertising is effective is by testing how the public would react to them. I will also compare my
material to that of companies that already exist and see how effective mine is in comparison. I will
also evaluate how effective my planning and time management was.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal

2 Product + Audience
Research

3 Production Experiments 
4 Pre-Production and
Planning

5 Production 
6 Production 
7 Production 
8 Production 
9 Evaluation 
10 Development +
Contingency

Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. annonymous. (2018). /. Available: https://www.leedsfestival.com/. Last accessed
11th April 2018.
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.