The document provides information about Unit 3 of a media production course, which focuses on introducing students to career opportunities and professional practices in the creative media industry. The unit involves researching different job roles, sectors of the industry, and notable practitioners. Students must complete tasks such as creating an illustrated guide to their chosen industry sector, researching a notable practitioner, and developing a five-year plan for pursuing their career goals. They are also assessed based on keeping a production journal and review of their work and development over the year.

1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.

5. Fact file: Katelin azirmendi
• Katelin has been in to cinemaphotography since she was a child. She would often make short films with
her brothers. She decide to go down the filming industry path as she was creative and like the lifestyle
of traveling and filming in different places. She manage to achieve and undergrad degree in film and
creative media. She study in Santa Cruz California. She was taught not to follow what others were doing
in the industry because everyone has their own styles when it comes to filming. She was told if you
want to stand out then you would need to be creative and think of something different. she then went
to the accimedy of art in san fran sico and then she found out the she really like the photagry side of
filmmaking. After she has finsihed art school she was ask to shoot a levi's commerical. She was a
camera assinstant for the shoot. She would them go on shooting for more films but doesn’t want to be
known as a camera assant. She went on filing her own short videos and didn’t really get any contracts
for a while. Until her friend offered her a plave on this small 30 second music video and she agreed.
She didn’t want to be a directior or others rolls but she just wanted to film.
• The movies that she mainly does now are horror movies with dark lighting. She likes to shoot with
natural lighting, as she thinks this creates a more realatbale felling.

6. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

7. Illustrated Sector Guide

8. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.

9. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.

10. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.

11. (put your industry guide here)

12. Practitioner Research

13. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.

14. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

15. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
• What insight you have taken from this that can help you in your
development?
This information can be presented with graphics, typography and a colour
scheme.

16. 5 Year Plan.

17. What are you currently doing to pursue a career in your chosen field?
To pursue my career in media studies is I am going to York college and
studying media technologies. It’s a two-year course. This will help me
because it will teach me more than just the basic of videos editing and
special effects in music videos. In addition it will teach me a range of skills
across the bord, such as from filming and editing music videos, making a
short movie. This helps me get a good basis to produce some good quality
vidoes.

18. What do you plan to do next in the pursuit of your chosen field?
For my next step after college I plan to go to a university to further progress my
study of this course which will give me a good chance of getting into this industry
and doing the job I want to do. I will stay at uni for about 2 year roughly, mily
depend on how long the course last.

19. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
One of the university I would plan to go to is bath spa uni this is because they do a
creative media course there and they also aren't too far away get to. The entry
requirement I will need an a-level or equivalent to one. With 3 (c)s or above. I think it
would help me because they have very good facilities and staff.
My second university I would go if I got my qualification would be the university of
west London. This would help me and there are lots of talent spotters in London. The
college is also big partners with twitter, vidicon and MTV.
My third university choice would be Huddersfield university this is over in whales.
The place supports students greatly and has many option on this course. You need at
least c or higher to get in.

20. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
The tyoe of work exsperience I will need to help with my career will be at university
making and helping to shoot videos, this will give the the type of knowlegde to know
what I need to work on and how to work in a big team filled with other people.

21. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
Some of the skill I will need is knowlegde of how to work and move equipement
safely. In addtion I need to be able to work in a team well help, this is vital because if
you don’t work well with your team you can risk your perfomance as a group and you
wont be able to finish you project properly.

22. In 5 years time I will…
In 5 years time I will have been to university and hopefuly will of graduated. And I
will of past out of college. Then I will be hopefully working with a film making indurty
as camera technition.

23. Music Video Process Log

24. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.

25. End of Year Review

26. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.

27. Which productions have worked/not worked?

28. How you have managed your time?

29. What skills you have developed?

30. How you have worked with others?

31. How you organised your time, resources and equipment
throughout the year?

32. Produce an action plan for Year 2 selecting 5 key areas you wish
to focus on to develop further.
Area to work on Actions to take