1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Shanice Yates
Project proposal title and date:
The Sorceress
Main area of activity:
Graphic design, I will be doing a marketing/ promotional package for a superhero film concept.
Rationale:
In this project, I will be mostly applying skill in Photoshop that I have learned throughout the year.
For my previous project, I created a marketing package for an adventure film concept. During that
project I produced a logo, posters and a video game animation using Photoshop. My previous
project will help me with my FMP because I have practice creating a marketing package.
Project Concept:
For my FMP, I am going to be creating a marketing/promotional package for an original film
concept. I chose my concept to be a superhero film called 'The Sorceress'. For this package I will
be making a variation of promotional posters/adverts, logo designs, merchandise, etc. I will need to
conduct a variety of research. I will mostly be looking at other marketing packages made for this
genre as well as researching colour schemes and how these packages are made for their target
audience.
How will the project be evaluated and reviewed?
To evaluate my work, I will be making a production log/ diary throughout the project to make sure I
am always reflecting on my work. I will also evaluate and analyse each product I make towards the
end of the project. I will also get peer feedback from friends and family to get an outside opinion on
my project.
2. Proposal
2
Bibliography:
1. Shanice Yates (2021) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2019) Target Audience Interviews (conducted on DATE)
3. WalterA. Gaw (1961) Advertising:Methodsand Media
4. Bob M. Fennis,WolfgangStroebe (2015) The Psychologyof Advertising
5. ProfessorWolters(2020) What is an AdvertisingCampaign:AnOverview
(https://www.youtube.com/watch?v=iU_2D46F6lw)
6. AllanNorthern(2019) Make A PosterFor A Film|Filmmakers
(https://www.youtube.com/watch?v=QaKq7HvbhRY)
7. CharleyPangus(2019) How To Make Merch Step-by-Step
(https://www.youtube.com/watch?v=TzIa0t-Ie5M)
8. AKGraphic Creation(2019) PhotoshopLogoDesignTutorial
(https://www.youtube.com/watch?v=pppNpObstoI&t=230s)
9. Yes I’mA Designer(2018) SuperheroPostersRankedbyGraphicDesigner
(https://www.youtube.com/watch?v=UgcspQ_bloE)
10. CharleyPangus(2020) How To DesignA PhotoT-Shirt
(https://www.youtube.com/watch?v=OHfMY9hL3WY)
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal Complete pre- proposal
Create FMP blog
Make initial responses PowerPoint discussing my
ideas and why I chose this.
Make mood board and annotate.
Complete proposal
2 Research Research at least 4 products similar to those I
would like to create myself.
Analyse and annotate as much as possible.
3 Research Primary research
Create and send out questionnaire for my target
audience to complete.
Research into my target audience and what
products would appeal to them.
Practical experiments
4 Pre-production & Planning Discuss risk assessment, health and safety and
contingency plan.
Create style sheets for each product and include
colour schemes
Discuss location for photographs and shooting
schedule.
Create detailed production schedule.
5 Production Logo design
Teaser and main film poster
Production diary
6 Production Improving teaser and film poster
Billboards, bus, social media ads
Production diary
7 Production Magazine Cover
Merchandise design
Production diary
8 Production Merchandise design
3. Proposal
3
Improving products before submitting
Production diary
9 Evaluation Discuss strengths and weaknesses of all aspects
of project
Analyse products made, discuss audience
appeal.
Get peer feedback from friends and family.
Submit work.