The document discusses light absorption, reflection, and color. It defines key terms used in color technology like hue, strength/depth, and brightness/dullness. It explains that hue is determined by the wavelength region where light absorption is strongest. Strength refers to the color yield of a dye. Depth and brightness are also defined. Examples are given of absorption curves for dyes of different colors and how they relate to hue. Methods for measuring dye and pigment strength are outlined. The factors that influence dullness versus brightness in dyes are explained.