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Four Elements of the Marketing Mix and Four Promotion Activities

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Joshua Miranda
Joshua Miranda

The document discusses the four elements of the marketing mix - product, price, place, and promotion. It provides details on each element, including that product refers to tangible and intangible attributes, price is based on costs and the market, place involves distribution through resellers, and promotion aims to create awareness through personal selling, advertising, publicity, and sales promotions. It then gives an example of how Crest toothpaste developed a new product with fluoride and effectively marketed it using various promotion activities.

MarketingBusiness
1 of 30
Four Elements of the Marketing Mix and Four Promotion Activities
Marketing Mix – what is the goal? ,[object Object]
Product ,[object Object]
Product – it’s more than you think.
Price - it’s important to success ,[object Object],[object Object],[object Object]
Place - i t has to be available ,[object Object],[object Object]
Products are Often Distributed Through Resellers. ,[object Object],[object Object]
Wholesaler/Distributor ,[object Object],[object Object],[object Object],[object Object]
Promotion – you have to tell people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion Activities ,[object Object],[object Object],[object Object],[object Object]
Promotion Activities ,[object Object],[object Object],[object Object],[object Object]
Promotion Activities ,[object Object],[object Object],[object Object]
Example – Crest Toothpaste ,[object Object],[object Object],[object Object]
Example – Crest Toothpaste ,[object Object],[object Object]
Example – Crest Toothpaste ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example – Crest Toothpaste ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example – Crest Toothpaste ,[object Object],[object Object]
Relationship Marketing ,[object Object],[object Object],[object Object]
Three Levels of Relationship Marketing ,[object Object],[object Object],[object Object]
Partnering with Customers ,[object Object],[object Object]
Consultative Selling ,[object Object],[object Object],[object Object]
The Role of Consultative Selling ,[object Object],[object Object],[object Object]
Avoid The Customer-Seller Relationship Gap ,[object Object],[object Object],[object Object],[object Object]
The Key to Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ethical Situation #1 The Cadillac Lease
[object Object],[object Object],[object Object],Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ethical Situation #2 The Home Mortgage
[object Object],[object Object],[object Object],Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ethical Situation #3 Overdraft Protection
[object Object],[object Object],[object Object],Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ethical Situation #3 Fees for Overdrafts
Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Tomorrow: ,[object Object],[object Object]

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Four Elements of the Marketing Mix and Four Promotion Activities

  • 1. Four Elements of the Marketing Mix and Four Promotion Activities
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