3.01 PowerPoint
•
2 likes•4,675 views
The document outlines several marketing concepts including the seven functions of marketing, importance of marketing research, factors that influence product pricing, channels of distribution, and types of promotion. Specifically, it discusses how marketing research is used to create and improve products by defining problems, studying customer needs, gathering data, and proposing solutions. It also categorizes the main channels of distribution as direct between producer and consumer or indirect using intermediaries, and identifies the major types of promotion as personalized, mass advertising, publicity, public relations, and sales promotion.
Report
Share
Report
Share
![Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Designing and Managing Integrated Marketing Communications
This document provides an overview of integrated marketing communications. It discusses key concepts such as the marketing communications mix, communications process models, developing effective communications, and managing an integrated approach. The main points covered are:
1) The marketing communications mix consists of eight major modes of communication, including advertising, sales promotion, public relations, direct marketing, and personal selling.
2) There are macro and micro models of the communications process that marketers should understand to develop effective communications.
3) Developing communications involves identifying the target audience, setting objectives, designing messages, selecting channels, and establishing a budget.
4) Firms must decide how to allocate their marketing budget across the various communication channels and tools.
Marketing Mix
The document discusses the marketing mix, which comprises the 7Ps - product, price, promotion, place, people, process, and physical environment. It explains each element of the marketing mix and how businesses use different combinations of these elements to meet their marketing objectives depending on factors like their target market and competitors. Specifically, it covers how the marketing mix is applied in the travel and tourism industry, focusing on elements like developing products and services, setting prices, promoting to target audiences, and deciding on distribution channels and locations.
4 p,s of marketing
This document discusses the marketing mix, which refers to the set of marketing tools a firm uses to pursue its marketing objectives in a target market. The marketing mix consists of 4 P's - Product, Price, Place, and Promotion. Product refers to the tangible good or intangible service being offered. Price is the value a buyer pays for the product. Place describes how the product is distributed to reach customers. Promotion involves activities to communicate with customers about the product and persuade them to buy it. Together, properly managing these 4 P's can help firms create superior value for customers.
11.2 Promotional Mix Presentation 6
The document outlines 11 factors that affect a company's promotional mix: 1) Type of product, 2) Product nature, 3) Stage in product life cycle, 4) Type of customer, 5) Number of customers, 6) Geographic location of customers, 7) Distribution system, 8) Company history, 9) Available funds, 10) Size of sales force, and 11) Competition. These factors help determine how a company should promote different products based on their characteristics, target markets, distribution methods, finances, and competitive landscape.
4 P's of marketing
The document discusses key decisions that must be made for the four Ps of marketing: product, price, place (distribution), and promotion. For product, decisions include brand name, functionality, quality, and packaging. Pricing decisions include pricing strategy, discounts, and flexibility. Distribution decisions involve channels, coverage, and inventory management. Promotion decisions comprise strategy, advertising, sales promotions, and communications budget.
Chap02 The Role Of Imc In The Marketing Process
The document discusses the role of integrated marketing communications (IMC) in the marketing process. It covers topics like target marketing, segmentation, positioning, the 4 P's of marketing (product, price, place, promotion), and push vs. pull distribution strategies. The overall process involves analyzing markets, identifying customer segments, developing marketing strategies and programs for each segment, and promoting products to final buyers through various communication channels.
Total quality marketing
Total quality marketing emphasizes that all marketing activities performed by a firm, such as marketing research, sales training, advertising, and customer service, should meet the highest possible standards of quality. It also emphasizes that a firm's policies and overall practices should be committed to continuous quality improvement. Marketers have three major roles in total quality marketing: correctly identifying customer needs, ensuring on-time order fulfillment with proper support, and gathering customer feedback. Principles of total quality marketing include making quality the top priority, reflecting quality in all firm activities, gaining full employee commitment to quality, partnering with high-quality suppliers, and continuously improving quality.
CMARKETING - Product and Branding Concepts
The document discusses key concepts related to products and branding. It defines what a product is, how products are classified into goods, services and ideas. It also explains the total product concept including core product, supplemental features and symbolic benefits. The document then discusses the product life cycle and how marketing strategies must adapt to the introduction, growth, maturity and decline stages. It concludes by explaining the importance of branding, defining brand equity and the value of brand loyalty and brand protection.
Recommended
Designing and Managing Integrated Marketing Communications
This document provides an overview of integrated marketing communications. It discusses key concepts such as the marketing communications mix, communications process models, developing effective communications, and managing an integrated approach. The main points covered are:
1) The marketing communications mix consists of eight major modes of communication, including advertising, sales promotion, public relations, direct marketing, and personal selling.
2) There are macro and micro models of the communications process that marketers should understand to develop effective communications.
3) Developing communications involves identifying the target audience, setting objectives, designing messages, selecting channels, and establishing a budget.
4) Firms must decide how to allocate their marketing budget across the various communication channels and tools.
Marketing Mix
The document discusses the marketing mix, which comprises the 7Ps - product, price, promotion, place, people, process, and physical environment. It explains each element of the marketing mix and how businesses use different combinations of these elements to meet their marketing objectives depending on factors like their target market and competitors. Specifically, it covers how the marketing mix is applied in the travel and tourism industry, focusing on elements like developing products and services, setting prices, promoting to target audiences, and deciding on distribution channels and locations.
4 p,s of marketing
This document discusses the marketing mix, which refers to the set of marketing tools a firm uses to pursue its marketing objectives in a target market. The marketing mix consists of 4 P's - Product, Price, Place, and Promotion. Product refers to the tangible good or intangible service being offered. Price is the value a buyer pays for the product. Place describes how the product is distributed to reach customers. Promotion involves activities to communicate with customers about the product and persuade them to buy it. Together, properly managing these 4 P's can help firms create superior value for customers.
11.2 Promotional Mix Presentation 6
The document outlines 11 factors that affect a company's promotional mix: 1) Type of product, 2) Product nature, 3) Stage in product life cycle, 4) Type of customer, 5) Number of customers, 6) Geographic location of customers, 7) Distribution system, 8) Company history, 9) Available funds, 10) Size of sales force, and 11) Competition. These factors help determine how a company should promote different products based on their characteristics, target markets, distribution methods, finances, and competitive landscape.
4 P's of marketing
The document discusses key decisions that must be made for the four Ps of marketing: product, price, place (distribution), and promotion. For product, decisions include brand name, functionality, quality, and packaging. Pricing decisions include pricing strategy, discounts, and flexibility. Distribution decisions involve channels, coverage, and inventory management. Promotion decisions comprise strategy, advertising, sales promotions, and communications budget.
Chap02 The Role Of Imc In The Marketing Process
The document discusses the role of integrated marketing communications (IMC) in the marketing process. It covers topics like target marketing, segmentation, positioning, the 4 P's of marketing (product, price, place, promotion), and push vs. pull distribution strategies. The overall process involves analyzing markets, identifying customer segments, developing marketing strategies and programs for each segment, and promoting products to final buyers through various communication channels.
Total quality marketing
Total quality marketing emphasizes that all marketing activities performed by a firm, such as marketing research, sales training, advertising, and customer service, should meet the highest possible standards of quality. It also emphasizes that a firm's policies and overall practices should be committed to continuous quality improvement. Marketers have three major roles in total quality marketing: correctly identifying customer needs, ensuring on-time order fulfillment with proper support, and gathering customer feedback. Principles of total quality marketing include making quality the top priority, reflecting quality in all firm activities, gaining full employee commitment to quality, partnering with high-quality suppliers, and continuously improving quality.
CMARKETING - Product and Branding Concepts
The document discusses key concepts related to products and branding. It defines what a product is, how products are classified into goods, services and ideas. It also explains the total product concept including core product, supplemental features and symbolic benefits. The document then discusses the product life cycle and how marketing strategies must adapt to the introduction, growth, maturity and decline stages. It concludes by explaining the importance of branding, defining brand equity and the value of brand loyalty and brand protection.
4 P's of Marketing
this presentation describes the 4 P's of marketing.
price,product place and promotion with an example and case study of red bull.
Neethu(titto sunny)
The document discusses various promotional techniques used in marketing. It defines promotion as communication to the target environment about a product, organization, or idea. The main purposes of promotion are to create awareness and make a favorable impression. There are four main promotional tools - advertising, personal selling, sales promotion, and publicity. Advertising involves paid, non-personal messages through various media channels. Personal selling involves direct communication between a seller and buyer. Sales promotion uses incentives to stimulate short-term sales. Publicity utilizes unpaid mentions in media. Effective promotion requires determining objectives, selecting appropriate tools and media, formulating messages, and timing campaigns strategically.
Marketing mix
The document discusses the marketing mix for sWaP watches, a smartwatch and phone product. It covers the key aspects of the marketing mix - product, price, place, and promotion. For the product element, it emphasizes that developing a high quality, unique product is important to drive customer satisfaction and repeat purchases. It recommends using cost-plus or skimming pricing strategies to set a reasonable price that attracts customers while ensuring profitability. Overall, the document suggests that product should be emphasized the most in the marketing mix since the technology needs to be fully developed for customers to be satisfied.
The 4 p's of marketing
The document discusses the 4 P's of marketing - product, price, place (distribution), and promotion. It describes each of the 4 P's and provides examples of key decisions that fall under each category. Product decisions include brand name, functionality, and packaging. Price decisions include pricing strategy, discounts, and bundling. Distribution decisions cover distribution channels, market coverage, and transportation. Promotion decisions include advertising, personal selling, and marketing communications budget. The 4 P's framework provides a simple and useful way to conceptualize marketing decisions, though its limitations are recognized as marketing has evolved.
Marketing
Marketing involves analysing the market to identify segments to target. Firms examine factors like age, gender, location through research. They consider the 4Ps - product, price, place and promotion. Price depends on costs and competitors. Products go through a lifecycle of development to decline. Promotion includes advertising, sales and packaging. Firms must choose a niche or mass market approach.
Integrated marketing communications
The document defines integrated marketing communications as coordinating various promotional efforts to maximize impact on customers. It describes the communication process as involving a source encoding a message through a channel that is decoded by a receiver. Promotion aims to create awareness, stimulate demand, encourage product trials, identify prospects, retain customers, support resellers, combat competitors, and reduce sales fluctuations. The promotion mix combines advertising, personal selling, public relations, and sales promotions to communicate with target audiences.
Kotcha16
The document discusses personal selling and sales management. It covers the nature of personal selling, the role of the sales force, and how to manage the salesforce. Personal selling involves prospecting, communicating, servicing, and information gathering. The sales force represents the company to customers and customers to the company. Managing the salesforce includes designing strategy and structure, recruiting and selecting salespeople, training, compensating, supervising, and evaluating salespeople.
Marketing management
This document provides an overview of marketing concepts including definitions of marketing, the modern concept of marketing, features of marketing, marketing management, differences between marketing and selling, marketing philosophies, functions of marketing, the role of marketing, elements of the marketing mix including product, price, place, and promotion. It also discusses products and their classification, branding, packaging, labelling, pricing factors, channels of distribution, and factors that determine the selection of distribution channels. The key topics covered include understanding what marketing is, its importance for businesses and the economy, and the various tools and strategies used in marketing management.
1a. the 4 p’s of marketing
The document discusses the 4 P's of marketing - product, price, place, and promotion. It explains that these 4 elements make up the marketing mix and need to be balanced to successfully market a product or service. It then provides details on what each P encompasses and examples of how they can be modified based on marketing strategy and target market.
Advertising and marketing process
The document discusses advertising and marketing processes. It defines marketing as planning and executing pricing, promotion, and distribution of goods and services to create exchanges that satisfy customer and business needs. Advertising is described as an integral part of marketing that helps satisfy customer needs. The marketing mix is defined as a blend of product design, pricing, distribution, and promotion. The four tools of marketing discussed are product, distribution channels, pricing, and marketing communications.
Marketing Mix
The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that these are the marketing tactics or variables that managers can control to satisfy customers. Product refers to the item or service, price is the pricing strategy, place involves distribution channels, and promotion is communication and advertising. The document provides examples and strategies for each of the 4Ps, such as premium pricing, penetration pricing, bundling products, and using multiple distribution channels.
Channel of distribution
This document discusses distribution channels and retailers. It defines distribution channels as the route that goods take from producer to consumer, and may include direct channels from producer to consumer or indirect channels using middlemen like wholesalers or retailers. Distribution channels perform important functions like information sharing, contact, financing, matching products to customer needs, negotiation, physical distribution, promotion, and risk taking. The document also discusses types of distribution channels like indirect, direct, cooperative, and vertical marketing systems. It describes different types of retailers like general merchant stores, limited line stores, single line stores, department stores, supermarkets, chain stores, discount houses, and non-store retailers.
V47 Ch15 Designing And Managing Integrated Marketing Channels
This document outlines key considerations for designing and managing integrated marketing channels. It discusses the importance of understanding customer needs and value networks. It also covers identifying and evaluating channel alternatives, managing channel relationships, and potential conflicts. Channel integration systems, e-commerce practices, and establishing objectives and constraints are also addressed.
Concept of marketing mix
The document discusses the marketing mix and its evolution to include additional Ps for services. It begins by explaining Jerome McCarthy's original 4Ps of product, price, place, and promotion. For services, an extended marketing mix of 7Ps is needed to address their unique characteristics. The additional 3Ps are people, referring to employees who interact with customers; process, how the service is delivered; and physical evidence, tangible aspects that demonstrate an intangible service. Because services involve customer participation and intangibility, the marketing mix must account for staff, delivery procedures, and tangible cues to effectively communicate the service offering.
Product(a tool of marketing mix)
This document discusses different aspects of products and marketing mix. It defines what a product is, different types of products including goods and services. It describes the levels of a product from core benefit to actual and augmented product. It discusses types of consumer products based on consumer buying behavior and marketing considerations. It also defines industrial products and explains the three levels of product and service decisions - individual, product line, and product mix decisions.
16 retail communication mix
retail communication mix, brand, brand equity, brand awareness, brand associations, brand image, IMC program, methods to communicate with retail customers, direct marketing, direct mail, e-mail, mobile marketing
ajaykumarta-Unit 5 promotion & place mix
This document discusses integrated marketing communications and the marketing communications process. It covers the key elements of the marketing communications mix including advertising, public relations, direct marketing, sales promotion, social media, and word-of-mouth marketing. The document also discusses establishing objectives, designing communications, selecting channels, setting budgets, and measuring the results of marketing communications campaigns.
Concept of marketing mix
The document discusses the marketing mix and its extension to services. It explains that the traditional 4Ps of marketing (product, price, place, promotion) are not sufficient for services marketing due to unique characteristics of services. Jerome McCarthy originally proposed the 4Ps in the 1960s. The marketing mix was later expanded to the 7Ps for services by adding people, physical evidence, and process. This was necessary to address the simultaneous production and consumption, intangibility, and importance of customer interaction in services.
The importance of marketing mix to the Travel, Tourism and Hospitality manage...
The importance of marketing mix to the Travel, Tourism and Hospitality manage...Paul Solaman Srilal 🇱🇰
The document discusses the components of the marketing mix and their importance to the travel, tourism, and hospitality industry. It analyzes pricing strategies and policies related to the industry. The marketing mix, also known as the 8Ps, includes product, price, place, promotion, people, packaging, programming, and partnership. Pricing strategies discussed include those for new product introduction, growth, maturity, and decline stages of the product lifecycle. Factors influencing pricing decisions such as costs, demand, and competition are also examined.4604416
This document discusses distribution channels and logistics management. It defines distribution channels as the interconnected organizations involved in making a product available to consumers. Channel decisions directly impact other marketing decisions. Marketing intermediaries are used for greater efficiency and to access contacts, experience, specialization, and scale. Distribution channels perform functions like contact, financing, information sharing, risk taking, promotion, and physical distribution. The document also discusses types of vertical marketing systems, innovations in marketing systems, channel design decisions, channel management, logistics systems, and integrated logistics management.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
More Related Content
What's hot
4 P's of Marketing
this presentation describes the 4 P's of marketing.
price,product place and promotion with an example and case study of red bull.
Neethu(titto sunny)
The document discusses various promotional techniques used in marketing. It defines promotion as communication to the target environment about a product, organization, or idea. The main purposes of promotion are to create awareness and make a favorable impression. There are four main promotional tools - advertising, personal selling, sales promotion, and publicity. Advertising involves paid, non-personal messages through various media channels. Personal selling involves direct communication between a seller and buyer. Sales promotion uses incentives to stimulate short-term sales. Publicity utilizes unpaid mentions in media. Effective promotion requires determining objectives, selecting appropriate tools and media, formulating messages, and timing campaigns strategically.
Marketing mix
The document discusses the marketing mix for sWaP watches, a smartwatch and phone product. It covers the key aspects of the marketing mix - product, price, place, and promotion. For the product element, it emphasizes that developing a high quality, unique product is important to drive customer satisfaction and repeat purchases. It recommends using cost-plus or skimming pricing strategies to set a reasonable price that attracts customers while ensuring profitability. Overall, the document suggests that product should be emphasized the most in the marketing mix since the technology needs to be fully developed for customers to be satisfied.
The 4 p's of marketing
The document discusses the 4 P's of marketing - product, price, place (distribution), and promotion. It describes each of the 4 P's and provides examples of key decisions that fall under each category. Product decisions include brand name, functionality, and packaging. Price decisions include pricing strategy, discounts, and bundling. Distribution decisions cover distribution channels, market coverage, and transportation. Promotion decisions include advertising, personal selling, and marketing communications budget. The 4 P's framework provides a simple and useful way to conceptualize marketing decisions, though its limitations are recognized as marketing has evolved.
Marketing
Marketing involves analysing the market to identify segments to target. Firms examine factors like age, gender, location through research. They consider the 4Ps - product, price, place and promotion. Price depends on costs and competitors. Products go through a lifecycle of development to decline. Promotion includes advertising, sales and packaging. Firms must choose a niche or mass market approach.
Integrated marketing communications
The document defines integrated marketing communications as coordinating various promotional efforts to maximize impact on customers. It describes the communication process as involving a source encoding a message through a channel that is decoded by a receiver. Promotion aims to create awareness, stimulate demand, encourage product trials, identify prospects, retain customers, support resellers, combat competitors, and reduce sales fluctuations. The promotion mix combines advertising, personal selling, public relations, and sales promotions to communicate with target audiences.
Kotcha16
The document discusses personal selling and sales management. It covers the nature of personal selling, the role of the sales force, and how to manage the salesforce. Personal selling involves prospecting, communicating, servicing, and information gathering. The sales force represents the company to customers and customers to the company. Managing the salesforce includes designing strategy and structure, recruiting and selecting salespeople, training, compensating, supervising, and evaluating salespeople.
Marketing management
This document provides an overview of marketing concepts including definitions of marketing, the modern concept of marketing, features of marketing, marketing management, differences between marketing and selling, marketing philosophies, functions of marketing, the role of marketing, elements of the marketing mix including product, price, place, and promotion. It also discusses products and their classification, branding, packaging, labelling, pricing factors, channels of distribution, and factors that determine the selection of distribution channels. The key topics covered include understanding what marketing is, its importance for businesses and the economy, and the various tools and strategies used in marketing management.
1a. the 4 p’s of marketing
The document discusses the 4 P's of marketing - product, price, place, and promotion. It explains that these 4 elements make up the marketing mix and need to be balanced to successfully market a product or service. It then provides details on what each P encompasses and examples of how they can be modified based on marketing strategy and target market.
Advertising and marketing process
The document discusses advertising and marketing processes. It defines marketing as planning and executing pricing, promotion, and distribution of goods and services to create exchanges that satisfy customer and business needs. Advertising is described as an integral part of marketing that helps satisfy customer needs. The marketing mix is defined as a blend of product design, pricing, distribution, and promotion. The four tools of marketing discussed are product, distribution channels, pricing, and marketing communications.
Marketing Mix
The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that these are the marketing tactics or variables that managers can control to satisfy customers. Product refers to the item or service, price is the pricing strategy, place involves distribution channels, and promotion is communication and advertising. The document provides examples and strategies for each of the 4Ps, such as premium pricing, penetration pricing, bundling products, and using multiple distribution channels.
Channel of distribution
This document discusses distribution channels and retailers. It defines distribution channels as the route that goods take from producer to consumer, and may include direct channels from producer to consumer or indirect channels using middlemen like wholesalers or retailers. Distribution channels perform important functions like information sharing, contact, financing, matching products to customer needs, negotiation, physical distribution, promotion, and risk taking. The document also discusses types of distribution channels like indirect, direct, cooperative, and vertical marketing systems. It describes different types of retailers like general merchant stores, limited line stores, single line stores, department stores, supermarkets, chain stores, discount houses, and non-store retailers.
V47 Ch15 Designing And Managing Integrated Marketing Channels
This document outlines key considerations for designing and managing integrated marketing channels. It discusses the importance of understanding customer needs and value networks. It also covers identifying and evaluating channel alternatives, managing channel relationships, and potential conflicts. Channel integration systems, e-commerce practices, and establishing objectives and constraints are also addressed.
Concept of marketing mix
The document discusses the marketing mix and its evolution to include additional Ps for services. It begins by explaining Jerome McCarthy's original 4Ps of product, price, place, and promotion. For services, an extended marketing mix of 7Ps is needed to address their unique characteristics. The additional 3Ps are people, referring to employees who interact with customers; process, how the service is delivered; and physical evidence, tangible aspects that demonstrate an intangible service. Because services involve customer participation and intangibility, the marketing mix must account for staff, delivery procedures, and tangible cues to effectively communicate the service offering.
Product(a tool of marketing mix)
This document discusses different aspects of products and marketing mix. It defines what a product is, different types of products including goods and services. It describes the levels of a product from core benefit to actual and augmented product. It discusses types of consumer products based on consumer buying behavior and marketing considerations. It also defines industrial products and explains the three levels of product and service decisions - individual, product line, and product mix decisions.
16 retail communication mix
retail communication mix, brand, brand equity, brand awareness, brand associations, brand image, IMC program, methods to communicate with retail customers, direct marketing, direct mail, e-mail, mobile marketing
ajaykumarta-Unit 5 promotion & place mix
This document discusses integrated marketing communications and the marketing communications process. It covers the key elements of the marketing communications mix including advertising, public relations, direct marketing, sales promotion, social media, and word-of-mouth marketing. The document also discusses establishing objectives, designing communications, selecting channels, setting budgets, and measuring the results of marketing communications campaigns.
Concept of marketing mix
The document discusses the marketing mix and its extension to services. It explains that the traditional 4Ps of marketing (product, price, place, promotion) are not sufficient for services marketing due to unique characteristics of services. Jerome McCarthy originally proposed the 4Ps in the 1960s. The marketing mix was later expanded to the 7Ps for services by adding people, physical evidence, and process. This was necessary to address the simultaneous production and consumption, intangibility, and importance of customer interaction in services.
The importance of marketing mix to the Travel, Tourism and Hospitality manage...
The importance of marketing mix to the Travel, Tourism and Hospitality manage...Paul Solaman Srilal 🇱🇰
The document discusses the components of the marketing mix and their importance to the travel, tourism, and hospitality industry. It analyzes pricing strategies and policies related to the industry. The marketing mix, also known as the 8Ps, includes product, price, place, promotion, people, packaging, programming, and partnership. Pricing strategies discussed include those for new product introduction, growth, maturity, and decline stages of the product lifecycle. Factors influencing pricing decisions such as costs, demand, and competition are also examined.4604416
This document discusses distribution channels and logistics management. It defines distribution channels as the interconnected organizations involved in making a product available to consumers. Channel decisions directly impact other marketing decisions. Marketing intermediaries are used for greater efficiency and to access contacts, experience, specialization, and scale. Distribution channels perform functions like contact, financing, information sharing, risk taking, promotion, and physical distribution. The document also discusses types of vertical marketing systems, innovations in marketing systems, channel design decisions, channel management, logistics systems, and integrated logistics management.
What's hot (20)
V47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing Channels
The importance of marketing mix to the Travel, Tourism and Hospitality manage...
The importance of marketing mix to the Travel, Tourism and Hospitality manage...
Similar to 3.01 PowerPoint
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
Mmi marketing 3
The document discusses marketing strategy and the 4 Ps of marketing - product, price, place (distribution), and promotion. It provides details on developing strategies for each of the 4 Ps, including how to create new products, set prices, and conduct various promotional activities like advertising, sales promotions, direct marketing, and direct sales. Key recommendations include testing new products before launch, customizing prices, and evaluating the effectiveness of promotional campaigns.
Imc
The document provides an overview of integrated marketing communications (IMC), defining it as a planning concept that evaluates various communication disciplines including advertising, direct marketing, interactive marketing, sales promotion, and public relations to provide clarity, consistency and maximum impact. It discusses the reasons for the growing importance of IMC and describes various IMC tools and how they are used, including different types of advertising, direct marketing, interactive marketing, sales promotion, publicity and public relations.
An introduction to IMC
This document provides an overview of integrated marketing communications (IMC), which involves coordinating different promotional disciplines including advertising, direct marketing, sales promotion, publicity, and personal selling to provide clarity, consistency and maximum impact. It discusses shifts in marketing from mass media advertising to other forms and channels like digital. Key promotional tools like advertising, publicity, direct marketing, sales promotion, public relations and their classifications/uses are defined. Factors that differentiate advertising and publicity are outlined. The importance of developing an integrated marketing plan with situation analysis, objectives, strategy, implementation and evaluation is also highlighted.
Marketing Mix
The document discusses the nature, scope and marketing mix of marketing. It defines marketing as both consumer and competitor oriented, starting with consumers and ending with consumers by satisfying their needs. It notes the long term objective is profit maximization through customer satisfaction. The document then discusses the scope of marketing, including exchange functions, physical distribution functions, facilities functions and core concepts like needs, wants, demands, market offerings, value and satisfaction, exchanges and relationships, and markets. It also defines the marketing mix as the set of controllable tactical tools including product, price, place and promotion.
Ch14 introto business
1. The document discusses various promotion and pricing strategies used by firms, including integrated marketing communications, the promotional mix, advertising types and media, sales promotion, personal selling, and public relations.
2. It outlines objectives of promotion, types of advertising and their uses in the product lifecycle, and different advertising media.
3. The document also describes sales promotion techniques, the sales process, public relations, and pushing versus pulling promotional strategies, as well as pricing objectives, strategies like penetration pricing, and consumer perceptions of price.
An Introduction To Integrated Marketing Communications
The document defines integrated marketing communications (IMC) as a concept that recognizes the added value of a comprehensive marketing communications plan that combines various communication disciplines to maximize impact. There are two main ideas involved in IMC - ensuring consistency of messaging across different media with "one voice", and integrating communications to simultaneously achieve communication goals like changing attitudes as well as driving behavioral actions like purchases. IMC involves strategically coordinating different communication tools like advertising, direct marketing, digital marketing, sales promotion, publicity, and personal selling.
Sm 6
Sales knowledge is essential for salespeople to be effective. Formal sales training provides job skills, while on-the-job experience develops selling skills. A salesperson must also have knowledge of their company, products, customers and competitors. Understanding customers is vital for building long-term relationships and increasing sales. Product knowledge, pricing strategies and being aware of advertising and promotions also contribute to a salesperson's success.
Marketing mix and sale promotion
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
The document discusses key concepts in marketing including the 4 P's of marketing (product, place, price, promotion), market segmentation, product development, packaging and branding, and pricing strategies. It defines what a product is, different types of products, and the product development process. It also outlines the product life cycle and discusses how products are packaged and branded to differentiate them. Pricing strategies like cost-based pricing, competition-based pricing, and break-even analysis are summarized.
Marketing for the 21st Century
This presentation is about Marketing for the 21st Century, the subject of
Marketing Management. This tells us about the core values and subject matter
or in a net shell i can say that the summery of Marketing Management.
--
Best Regards,
Mohammed Naveed Haider Khawaja
E-Mail: naveedtaji@gmail.com
Blog: http://naveedtaji.blogspot.com
Profile: http://naveedtaji.hi5.com
Quote:
Expect nothing, live frugally on surprise. (Alice Walker)
Marketing intro
This document provides an overview of key concepts in marketing, including:
1. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current customers through delivering satisfaction.
2. It outlines the marketing process and explains the importance of understanding customers and the marketplace using concepts like needs, wants, demands, products, value, satisfaction, exchange and relationships.
3. It discusses marketing management orientations like the production, product, selling, and marketing concepts and identifies the marketing mix of product, place, promotion, and price as elements of a customer-driven marketing strategy.
4. It describes customer relationship management and strategies for building lasting relationships like lifetime customer value and share of customer.
Principles of marketing chapter-8 promotion (pu)
Promotion involves raising customer awareness of products and brands to generate sales and loyalty. It uses communication strategies like advertising, public relations, personal selling, and sales promotion to inform, persuade, and remind target audiences. These strategies can be push-based, using sales teams to promote to retailers and customers, or pull-based, building demand through high consumer advertising. The promotional mix aims to influence feelings, beliefs, and behaviors to benefit the organization.
Integrated MarComm By MemberiID
The document defines integrated marketing communications (IMC) and its various tools, including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. It provides definitions and discusses advantages and disadvantages of each tool. The goal of IMC is to achieve marketing objectives through a coordinated use of these different communication methods that reinforce each other.
Promotion Mix (Sales Promotion and Personal Selling)
The document discusses various elements of promotion mix including advertising, personal selling, sales promotion, direct marketing, and publicity. It then provides definitions and examples of each element, describing techniques like print ads, television ads, sales presentations, coupons, contests, and direct mail. The document also covers objectives and types of various sales promotion techniques targeted at consumers or the trade.
Marketing Management
The document provides an overview of key concepts in marketing management. It defines marketing, discusses the new economy and challenges for firms, and covers core concepts like segmentation, the marketing mix, and marketing strategies. The summary explores how marketing satisfies customer needs through exchange and creates value for both customers and organizations.
Unit1 introduction
1. Marketing is defined as the process of creating, distributing, promoting, and pricing goods and services to facilitate satisfying exchange relationships with customers. It focuses on identifying target customers and meeting their needs.
2. The marketing mix consists of the four Ps - product, price, place (distribution), and promotion. These are the key factors that a firm can control to satisfy customers.
3. Marketing management involves planning, organizing, implementing, and controlling marketing activities effectively and efficiently to achieve organizational goals through customer exchanges.
Product: Four Ps of Marketin
The document discusses key concepts regarding products and services. It defines a product as anything that can satisfy a want or need and be offered for sale, while noting that services are intangible activities or benefits offered for sale. The document outlines factors that differentiate products and services, such as core customer value and augmented products that add value and satisfaction. It also discusses product categories, product mix decisions, branding, and the importance of creating core customer value through quality, features, style, packaging and support services.
MARKETING-CH10
The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the importance of integrating these different communication channels to deliver a clear and consistent message. It also covers topics like developing effective communication strategies, setting advertising objectives and budgets, and selecting appropriate advertising media and timing.
Similar to 3.01 PowerPoint (20)
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communications
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Promotion Mix (Sales Promotion and Personal Selling)
Promotion Mix (Sales Promotion and Personal Selling)
Recently uploaded
Assessment and Planning in Educational technology.pptx
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Top five deadliest dog breeds in America
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcRPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Recently uploaded (20)
Assessment and Planning in Educational technology.pptx
Assessment and Planning in Educational technology.pptx
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
3.01 PowerPoint
- 1. Objective 3.01 Understand principles of marketing
- 6. Importance of marketing research to the creation or improvement of products or services
- 12. Selling prices of products and services
- 15. Classification of channels of distribution
- 18. Classification of the main types of promotion
Editor's Notes
- What happens during the marketing process? Businesses are involved in the process of origin, pricing, promotion, and distribution of products and services. These products and services are made available in order to meet the goals of individuals and businesses.
- Product/service management may include several businesses involved with designing, developing, maintaining, improving, and obtaining products and services in order to meet the needs of customers. Distribution (Place) involves using the best ways for customers to locate, obtain, and use the products and services of a business. Selling involves communicating directly with potential customers in order to determine and satisfy their needs and wants. Marketing-information management involves obtaining, managing, and using information about products and services, customers, and competitors to improve business decision-making and the performance of marketing activities. Financing involves budgeting for marketing activities, securing necessary funds for operations, and providing financial assistance to customers. Pricing involves determining and communicating the value of products and services. Promotion involves communicating information such as features and prices about products and services to potential customers.
- What is marketing research? Marketing research involves customers in order to find solutions to problems through carefully designed studies.
- Basic product is simplest form of a product or service. Product features include additions and improvements to the product or service. Options include choices of the product or service. Brand name is a company’s unique identification for a product or service. Packaging is the protection and security of a product or service before it is used. Warranty is an offer to repair, replace, or provide a refund a product or service in order to build the confidence of consumers in a business.
- What factors influence the pricing of products and services? Supply and demand Uniqueness Age Season Complexity Convenience
- What is channels of distribution? The channels of distribution is how products and services reach final customers and the businesses involved. How do the needs between producers and consumers differ? They differ by: Quantity-Businesses produce or sell massive quantities of products and services, where as each consumer needs fewer numbers. Assortment-Businesses usually specialize in producing a specific type of products and services, where as consumers usually purchase a variety of products and services. Location-Businesses may distribute products and services to customers in other countries as well in local communities. Timing-There could be a gap in time when businesses produce products and services as to when consumers need them.
- Direct involves the exchange of products and services between producer and consumer only. Indirect involves the exchange of products and services with one or more business and consumer.
- What is the relationship between effective communication and promotion? Businesses use promotion to communicate with potential customers about their products and services. Information about products and services is encoded in a promotional message. Promotional messages may be delivered through advertisements and sales representatives. Potential customers decode the message and provide feedback by way of purchasing or inquiring about products or services.