This document discusses topics related to improving search engine optimization (SEO) for hotels, including social SEO, having a responsive website, and optimizing profiles on search platforms like Google. It provides tips for SEO such as optimizing titles, URLs and descriptions; improving website speed; registering on Google and Bing webmaster tools; choosing keywords; optimizing social media profiles; including keywords on social media; and signing up for Google+ local listings. It also discusses tools for managing multiple social media accounts like Hootsuite and best times to post on different platforms. Finally, it outlines statistics on mobile usage worldwide and in India to demonstrate the importance of having a responsive website for hotels.