The document discusses four levels of market segmentation: global, niche, localized, and individual. The global level looks at broad demographic profiles, while niche segments identify groups with similar product preferences. Localized segments are used to determine specific marketing locations. The individual level collects data to understand the overall global segment by examining consumer habits of people. The purpose is to help companies develop more focused marketing plans by breaking markets into segments requiring different information and approaches.

1. IDENTIFYING MARKET
SEGMENTS AND TARGET

2. Four levels of Micromarketing

3. To help a company develop more
focused marketing plans, each
market is broken down into
segments.

4. Each level of a market segment
requires different information and
a different marketing approach

5. Global
• portion of the population that fits a general
demographic profile of your target audience.
• contains general information on the specifics
of your audience such as
• age, median
• income,
• geographic layout
• buying patterns.

6. Niche
• Within the global market segment is a series
of niches.
• A niche is a group of consumers that have
product preferences that group them
together.

7. Localized
• These localized market segments are used to
determine where to do specific kinds of
marketing and where product needs may be
the greatest.

8. Individuals
• deals with the consumer habits of individual
people.
• This level is concerned mostly with collecting
data from individuals and to better
understand the overall makeup of your global
segment.

9. Created by –priyanka yadav ,lady
shri ram college , during an
internship by prof. Sameer mathur.
IIM lucknow