The 4 Ps of marketing are product, price, place, and promotion. Marketing planning involves defining the target market, conducting situational, competitor, and environmental analyses, and setting objectives and strategies for the 4 Ps. A brand is more than just a logo - it is the message and promises that a company conveys to customers about quality, benefits, values, and personality. Integrated marketing communications aims to deliver a clear, consistent message across all communication channels like advertising, public relations, direct marketing, and online marketing.
In these presentation I tries to make a complete discuss on about Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix & Targeting
In these presentation I tries to make a complete discuss on about Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix & Targeting
Fashion Marketing & Management Portfolio Erin Pearl
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier.
-- What we mean by business and revenue model
-- Customer segmentation and how to build customer profiles
-- Market research techniques and low-cost resources for finding key data and opportunities
-- The value of product/service “packaging” for both you and your customer
-- Key marketing concepts like, positioning, messaging, branding and so much more
Principles of Marketing, Introduction to Marketing Strategy, Marketing Management, BUS 2230, Marketing Orientation. This is part of Introduction to marketing course. Different organizations take a different approach to marketing.
This project gives you information on the types and modes of advertising.
Later on it focuses more on the advertising of bags and people's opinion on advertising and media.
Fashion Marketing & Management Portfolio Erin Pearl
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier.
-- What we mean by business and revenue model
-- Customer segmentation and how to build customer profiles
-- Market research techniques and low-cost resources for finding key data and opportunities
-- The value of product/service “packaging” for both you and your customer
-- Key marketing concepts like, positioning, messaging, branding and so much more
Principles of Marketing, Introduction to Marketing Strategy, Marketing Management, BUS 2230, Marketing Orientation. This is part of Introduction to marketing course. Different organizations take a different approach to marketing.
This project gives you information on the types and modes of advertising.
Later on it focuses more on the advertising of bags and people's opinion on advertising and media.
This project was done for a digital Apparel & Merchandising university class; the components include: Textile Designs, Black & White Technical Sketches, Color Technical Sketches, a Promotional Postcard for a "vision" trunk show, and a cost sheet for one of the garments I designed.
Lean manufacturing tools for garment industryAzmir Latif Beg
Lean manufacturing is a unified, compressive set of philosophies, rules, guidelines, tools, and techniques for improving and optimizing discrete process.
Lean is a production practice that creates more value with less work by eliminating sources of waste.
Garment manufacturing process fabric to finished productPrasanta Sarkar
Garment manufacturing processes are shown from fabric development to finished garments (Fabric to Fashion workflow). A lot of articles are referred for your further reading and exploring garment manufacturing business.
Apparel merchandising base presentation which has been focused the basic merchandising procedures that how an order be confirmed by buyer. Apparel merchandisers have so may roles in garments industry where sampling, consumption and costing of garments and order negotiation are the main. This presentaion will focus all the basic things of merchandising. Feel free to talk with me at https://www.facebook.com/textileaidbd or web http://textile-aid.com, by firoz kabir
Sandra Carr, Senior Lecturer, The Academy for Caribbean Fashion and Design, University of Trinidad and Tobago, shares her presentation on Production Management. Mrs. Carr presented on this topic at FashionTT's Business of Fashion Workshop on Friday 21st July, 2017.
Unit 2 Role of advertising and types of advertisingNISHA SHAH
role fo advertising in marketing mix
role of advertising in business
types of advertising
types of channel in advertising
classification of media or channel
advertising process steps
Sales is all about listening to people and prescribing a solution. In every job you'll come across sales moments, whether you're selling yourself in a job interview or selling products to customers - it's an essential skill in all career paths. This course is available now so you can start your sales career and your sales potential in just a few minutes - if you're already working in sales, or looking for a lucrative and enjoyable future career, this class is a valuable skill that you definitely need to master.
Juan Sebastian Garcia is been teaching Sales skills to different companies and sales teams for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course covers everything you need to know about Sales Fundamentals: from preparing and planning, relationship building, objection handling techniques, and closing the deal at a brilliant price. This training is the first step to start developing your sales skills as a sales professional.
Sales Fundamentals overview includes:
What is Sales?
What is Marketing?
Planning your sales skills
Building a rapport and relationship
Handling objections
Understand how to organizing your sales
Simple tricks to start calling customers
Time Management in Sales
Also if you want to learn advanced selling techniques. Check out our Target Account Selling Class : https://www.udemy.com/course/target-account-selling/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. The 4 Ps of marketing are: Product: what you are selling Price: how much you’re selling it for Place: how your product is distributed Promotion: how you promote your product The 4Ps need to be considered in conjunction and are not mutually exclusive.
2. Marketing Planning involves: Defining your target market Situational Analysis – SWOT Competitor Analysis – direct & indirect Environmental Analysis – political, legal, social, economic Setting objectives, strategies, budgets & measures for the 4 Ps
3.
4. Fashion customers can be grouped into four main categories McFashion: cheap, chic clothing available all over the globe. Enables safe buy in into latest trends, International Superbrands: led by the notion of couture. International superbrands are the drivers behind the aspirational elements of fashion London Style: The London fashion scene is recognised internationally for its creativity and flourishing market. Prides itself on designers that took over Paris fashion houses. Micro markets: most directional in regards to the future of clothing and fashion. Related to consumer moods – customised clothing online
5. Introduction of a new product Product improvement or modification: Used when a product has reached a stage where something has to be done to keep it viable. Product imitation: Wait for another to take the lead in a market, then release an imitation product Product innovation: introduce a new product to replace an existing product and satisfy the need in a new way Product diversification: Introduces new products or markets into marketing strategies in pursuit of growth
6. Diversification can be: Concentric : close synergy with existing products (ie dresses and shoes) Horizontal : technologically unrelated, but sold to The same customers (ie dresses and perfumes) Conglomerate: no relationship to current Product (ie dresses and bread)
7. Product Life Cycle stages Introduction: acceptance of the product is in doubt. Usually involves high marketing expenses and little profit Growth: Period of substantial profit improvement Maturity: intense rivalry. Companies battle for market share through advertising, new distribution channels, price concessions Decline: not necessarily a bad thing. Competitors can leave, resulting in reduced costs
8. Apparel and other consumer products can be classified by the length of their life cycles. The life cycle curves of basic, fashion, and fad products are pictured below.
9. Five types of consumers emerge at each of the life cycle stages. Different marketing strategies should be used to reach each of these consumer types.
10. Branding A brand is a name, term, sign, symbol or a combination of these that identifies a product or service and what the product stands for. While a brand can be product specific, corporate identity is how a whole company presents itself. Fashion companies are often similar. To differentiate themselves, companies must focus on the customer experience. This is communicated through corporate identity and brand.
11. A brand is a seller’s promise. The best brands convey a guarantee of quality. Some brands gain so much loyalty that shoppers refuse substitutes. This is called high brand equity.
12. Brands can offer four levels of meaning: Brand attributes Brand benefits Brand values Brand personality Some companies opt for emotional positioning of their brand over product characteristics
13. A logo is a visual representation of a brand. So is the labelling and the packaging. But your brand is the message that lies behind the logo.
14. Your brand will affect the way you package your product, and the way you package your product will reflect your brand. Packaging is the “silent salesman”. How you label your product also contributes to how well it will sell. Made in Australia? Made in Paris? Real fur? Your brand!
15. How are goods & services different? Most services contain some element of goods. Goods are the object, a service is the effort, performance or deed A product can be either a good or a service
16. Purchasing a service is often more personal than purchasing A product. Bad service sticks in people’s minds! All retailers are classified as being in the services sector. Service retailers in Australia are growing faster than product retailers
17. Services have four unique characteristics: Intangibility Inseparability Heterogeneity Perishability
18. The People Problem People are inseparable from the product in every service firm This involves customers as co-producers Both can cause problems.
19. Although a service is intangible, the P of ‘place’ still plays a major tole in marketing. Where should the service be in order to effectively reach the target market? And to strengthen the brand?
20. Guidelines for advertising services Develop a word of mouth network Promise what is possible Tangibilise the intangible Feature the relationship Reduce fears about inconsistency
21. Megan Salmon advised: When starting out, you need to build goodwill through word of mouth. Sell yourself. Your biggest marketing opportunity is yourself Take yourself seriously enough to get out there Always have soundbites ready Have minimum 20-60 pieces in a range Don’t make photos editorial style
22. Integrated Marketing Communications means integrating and coordinating all communications to deliver a clear, consistent message about a company and its products An IMC programme should effectively achieve major objectives such as: Inform consumers Persuade consumers Remind consumers Reinforce consumer attitudes & perceptions
23. IMC means using all the elements of the promotional mix to maximise communication opportunities. Advertising Sales promotion Public relations Direct marketing Online marketing Personal selling
24. Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. PR gets to the buyer as ‘news’ rather than as a sales-directed communication.
25. Direct marketing is an interactive system of marketing. Usually DM refers to activities that use targeted media to facilitate interaction. The key point is that there is continuous interaction, and not just one way communication. Direct marketing can still use mass media Online marketing is closely aligned to direct marketing as it entails interaction with customers on a one to one basis, often in real time
26. Sales promotions attract consumer attention and offer strong incentives to create a stronger, quicker response. “Buy NOW” Often short lived and usually not effective in building long run brand preferences Personal selling is a face to face interaction with a prospective customer for the purpose of making sales. For certain products this can be the most effective form marketing tool