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#13 IMU: Twitter for Business (GF501)
The document discusses Twitter and how businesses can use it effectively. It explains that Twitter allows for engaging with customers, sharing knowledge and ideas, and driving business objectives like marketing and sales. It recommends that businesses focus on providing value to others by sharing useful, relevant content and engaging authentically with their audience. Measurement of business goals is important, and tools can help manage time spent on Twitter efficiently.
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#13 IMU: Twitter for Business (GF501)
- 1. Twitter for Business(GF501) Professor: Laura Fitton , Pistachio Consulting and co-author of Twitter for Dummies
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- 3. Twitter for BusinessWhat is Twitter? Why is it valuable? How does it work? How should a business get started? What does it make possible? Some examples Your fears and concerns Learning more…
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- 5. What Are YouDoing?
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- 9. ~20 million monthlyuniques (x5.7 since Nov 08) 125 million monthly visits (x4.3 since Nov 08)
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- 11. 20% of onlineadults 25-34 23% of social network users 27% of bloggers December 2008
- 12. Why is itvaluable?
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- 18. How does itwork?
- 19. What Are YouDoing?
- 20. “ Use itWhere You Think Best” -IBM ThinkPad
- 21. The User MultifaceBrowser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
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- 24. The User MultifaceBrowser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
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- 27. The User MultifaceBrowser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 28. The User MultifaceBrowser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 29. The User MultifaceBrowser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 30. The User MultifaceBrowser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
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- 32. The User MultifaceBrowser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
- 33. The User MultifaceBrowser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
- 34. Anyone Develop dynamicand engaging “behind the scenes” personalities, content, sneak-previews and other genuinely engaging content
- 35. Individuals Build yournetwork, access better professional relationships, faster knowledge-sharing and leveraged problem-solving Particularly valuable for Executives, sales and marketing professionals, consultants, freelancers and celebrities.
- 36. Companies and BrandsEngage more deeply with consumers and markets in strategic and powerful ways Drive productivity, value, innovation and human capital growth through better networking and idea-exchange
- 37. Externally Customer serviceMarket awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
- 38. Internally Sales TeamsEvent Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
- 39. VALUE. visibility relevancerelationships social capital community ideas trust research marketing networking customer service traffic news sales SEO
- 40. Influence (was) Attractingattention to yourself
- 41. Influence (is) Providingattention and value to others
- 42. Social Media isNothing New
- 43. Photo Credit: (cc)jerryfletcher on flickr.com
- 44. Social Media isKnowledge
- 45. Knowledge is SociallyMediated
- 46. Knowledge is SociallyMediated Photo Credit: (cc) fredoalvarez on flickr.com
- 47. Knowledge is SociallyMediated
- 48. Knowledge is Social ly Media ted
- 49. Markets are SociallyMediated
- 50. Photo Credit: (cc)gregor_y on flickr.com
- 51. Markets are SociallyMediated
- 52. Markets are Social ly Media ted
- 53. Photo Credit: (cc)matrianklw on flickr.com
- 54. How should abusiness get started?
- 55. Manners 101 Dressnicely Background graphic, avatar Introduce yourself Fill out profile completely Mention your Twitter on your site Be a good conversationalist Listen, respond Contribute relevant, useful material
- 56. How Best toApproach? Cultivate standards of Excellence Authenticity Engagement What will work for your organization ?
- 57. Twitter Campaigns? notso much. Twitter literacy
- 58. Business Objectives Measuredby the most appropriate standards for the objective
- 59. Bearing in Mind…Twitter can be a great vehicle for a brand extension if you are willing to produce feeds of cool, useful things Publish & subscribe environment The self-serving will flounder. The useful will flourish. Brands need to work to not be rejected as spam
- 60. Advanced Twitter forBusiness Twitter as a serious B-to-B Tool? What if my customers are NOT there yet? How do I prevent wasted time? Best branding lessons Big picture trends
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- 62. Off-Platform Benefits SEOResearch Content Generation Engine Word of Mouth PR Gravity
- 63. SEO Google theword “pistachio” or “dough” Common words, but the Twitter IDs DOMINATE What Google Adsense word would you spend your last dollar on? Incorporate your Name too for additional words
- 64. Research Passive -free and paid listening tools Active - ask questions, use #tags, “recruit” groups Live - create real-time focus groups, polls, surveys
- 65. Word of Mouth@DellOutlet -- $500,000 of computers to HOW many followers? Disproportionately influencers, still Journalists and bloggers, especially “ Passs-along” ethic
- 66. Content Generation EngineLet’s say you’re Madonna… ABC News during Obama’s speech Many ways to slice this
- 67. “ PR Gravity”Forbes, NYT Magazine, Newsweek, BusinessWeek, Inc.com, Entrepreneur Magazine Publish, become known, be helpful
- 68. How… BE USEFULTurn the message inside-out! Offer things Talk about what you do
- 69. Applicability Listening InnovationResearch Measurement
- 70. Measurement Most ofall: Measure the desired business objective the way you always measure that desired business objective
- 71. Measurement Follower numbers-- yes, but. Follower engagement Measurable links Clickthroughs Conversations Context Ripples in the water Retweets, reposting your links Others pointing towards what you do
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- 73. Efficiency Tools ObjectivesDiscipline
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- 83. Outlook Landscape forbusiness use of Twitter and microsharing generally How to think about brand opportunities in microsharing What’s on the horizon? What trends should we watch for next?
- 84. “ We seean ecosystem of developers swarming around the Twitter API like moths around a flame” -TechCrunch.com
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