Using Twitter for Business (Yet Another Workshop!) Basics of Twitter use and etiquette, case studies, business applications & best practices. Great for beginning Twitterers and companies.

1. Using Twitter For Business An Introduction & Workshop The Disney Entrepreneur Center Orlando, Florida June 24, 2009 Presented by:

2. This workshop draws inspirations, ideas, knowledge from: pistachio

3. The Social Media Sphere Source: The Conversation, Brian Solis and JESS3

5. Anatomy of a Twitter Page

6. Anatomy of a Twitter Page Your Brand Visuals (also company status) The most popular Topics & meetings On Twitter Public time line Twitter stats Where you “tweet” Who you are

9. Engage Directly with Customer/Prospects…Anywhere

11. Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy

12. Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy

17. Twitter’s “Wow!” Factor Examples courtesy of @msrogue’s 5/26 blogpost & Exectweets.com

19. Just a Few Twitter tools

20. The Big Picture: The Way It Was Source: David//Armano davidarmano.com

21. The Big Picture: 1994-1995 Source: David//Armano davidarmano.com

22. The Big Picture: Web 2.0 Source: David//Armano davidarmano.com

23. Business Case Studies Image_Source: Danny Brown Return on Investment? Interaction !

27. But what about small companies?

28. Kogi Taco Truck mobile lunch Los Angeles The Kogi Taco Truck in L.A. uses Twitter to broadcast locations… hundreds show up.

36. Brand Tracking demo

37. Twendz: Following public sentiment real-time

38. Twitter Contest Promotion

40. Coupon Marketing

41. CrowdSourcing

43. What’s Going on in a Meeting or Online Conference? (demo here)

44. Customer Service

45. Customer Service

49. Monitter

51. Warning: Some things are not cool to do on Twitter …

52. Don’t make your messages private

54. Don’t use auto direct messages ( generally)

55. An exception (maybe)…

56. Don’t put Twitter exclusively in the hands of your Summer Intern… …“Twitter is only as good as the person typing those 140 characters.”…. From @aerocles Blog: “ Is it really a good idea to hire a college intern to manage A major international brand?

57. Just like the Internet in 1994, Social Media is changing the game…

58. Forget Page Rank, Improve your Company’s Social Rank Where you want to be!

59. The Way it Was (Web 1.0) Your website/blog Google Adwords Banner Ads in E-Zines Email fees Directory Listings

60. Web 2.0: Turning your Brand Inside-Out Your website/blog Twitter is a bridge to being Everywhere.

63. Best Practice: “A Really Goode Job”

64. Best Practice: Seaworld

65. Best Practice: Health 2.0 Hello Health, a paperless “concierge” practice based in Brooklyn that utilizes e-mail, instant messaging, IPhone and video chat for coordinating patient care. A la WebMD, info from doctor and medical Researchers but also patient testimonials that have had medical conditions .

66. But Before Your Company Starts Tweeting….

68. What’s Next?