Shiksha Live Project - Workflow & Training Guidelines for Students

1. PROJECT WORKFLOW &
GUIDELINES

2. WHAT IS SHIKSHA.COM?
Shiksha.com is a one-stop-solution making course and college selection
easy for students looking to pursue undergraduate (UG) and
postgraduate (PG) courses in India and abroad; also accessible to
users on the move through the website’s mobile site.
Launched in 2008, Shiksha.com belongs to Info Edge (India) Ltd, the
owner of established brands like Naukri.com, 99acres.com,
Jeevansathi.com, among several others. With this strong brand
pedigree, Shiksha offers its users the unique privilege of customized
tools to select the right college for them.

3. WHAT IS THIS PROJECT ABOUT?
The objective of this project is to help Shiksha.com
become the No. 1 Destination for college reviews
where all future generations of college students can
find the right colleges for themselves.

4. REWARDS FOR SUCCESSFUL
COMPLETION OF THIS PROJECT
• A student will successfully complete the task only when 20 reviews
submitted through them are accepted or published by the
Shiksha.com editorial team.
• The Top Performers will be given a Special Winner Certificate from
Shiksha in addition to a Project Completion Certificate.
• In order to be a top performer, you will be required to get at least 40
published/ accepted reviews.
• You can collect maximum of 80 published plus accepted reviews.
Please note that the Number of reviews REJECTED via your unique
link SHOULD NOT BE MORE THAN 25%

5. WHAT ARE MY TASKS ON
THIS PROJECT?
TASKS & EXPECTED OUTPUT

6. STEP 1
• Identify a target set of students & alumni among
your Peers/ Social circles/ Friends/ Relatives,
keeping in mind the Eligibility/ Approval Criteria
(mentioned in following slides)

7. ELIGIBILITY / APPROVAL CRITERIA
The Reviewer should be a current/ passed out student of the
following courses ONLY:
• MBA (Final year students / alumni passed out in 2013 or after)
• BBA (final year students / alumni passed out in 2013 or after)
• B.Tech (3rd and 4th year students / alumni passed out in 2013 or after)
• Design (3rd and 4th year students / alumni passed out in 2013 or after)
• Hotel Management (final year students / alumni passed out in 2013 or after)
• Media/Communication (final year students / alumni passed out in 2013 or after)
• Law (3rd, 4th, 5th year students / alumni passed out in 2013 or after)

8. ELIGIBILITY / APPROVAL CRITERIA
• The reviewer should have a personal & updated profile on
Facebook / LinkedIn.
• All their under graduation / post graduation college details
should be mentioned in these profiles.
• A single reviewer can post only 2 Reviews :
―One for their Undergrad College and,
―One for their Post Grad College,
―provided both their UG & PG courses are among the eligible
courses mentioned before.

9. ELIGIBILITY / APPROVAL CRITERIA
Do I need to go after a specific set of colleges or any college
that covers the Eligible programs will do?
• You can target only the colleges which are mentioned in the
Dropdown List of Shiksha’s Review Form.
• You also have to ensure that the reviews are only from the
eligible courses and are taken from the alumnus (max 2013
pass out) or from the second/third/last year students of that
particular course.

10. ELIGIBILITY / APPROVAL CRITERIA
How many reviews can I get from a single college?
• You can get a maximum of 15 reviews from your own
college and the remaining from any other colleges across
India.
• In case, a certain college offers 2 courses, both of which are
mentioned in the list, then you can get 10 reviews from each
of these courses.

11. STEP 2
• Approach these target People/ Groups/ Peers by sharing
your Unique Review Link (will be provided by the Project
Manager) via WhatsApp, Facebook or any other medium
where these people are available.
• Also, share with them this Google Form Link which they
should fill after posting their Review on Shiksha.com.

12. HOW SHOULD I CONVINCE MY FRIENDS TO
WRITE A REVIEW?
• Tell them that their review would be of value to thousands
of students who are looking to take a particular course and
are confused between the colleges.
• Their opinion can guide and help those students to make a
wise decision.
• The reviewers will also have the opportunity to be visible
on Shiksha.com website.

13. SAMPLE SPIEL – FORMAL MESSAGE FOR
WHATSAPP OR OTHER MESSAGING PLATFORMS
Hello friends,
I am doing a live project with Shiksha in which I have to collect real reviews from BBA,
B.Tech and full time MBA Students.
It would be great if you could just spare 2 to 3 minutes and write a review about your
college. Your opinion will guide and mentor thousands of students who are looking forward
to take a particular course and are confused between the colleges. The reviewers will also
have the opportunity to be visible on shiksha.com website.
Click on the link here - <Attach your unique review link here> to post your review!
A few things you can write about are Infrastructure, Placements, Faculties, Extra Facilities
like AC, Wi-Fi , Gym, Canteen Food, etc.
Once you submit the review please fill in your name , phone no and my unique link in this
Form - https://goo.gl/yHevvt

14. SAMPLE SPIEL – INFORMAL MESSAGE FOR
WHATSAPP OR OTHER MESSAGING PLATFORMS
Hey, I am doing this internship from Shiksha.com in which I have to
collect 50 real reviews from college students. Can you please help me
out by giving your review using the below mentioned link - <Attach
your unique review link here>
A few things you can write about are Infrastructure, Placements,
Faculties, Extra Facilities like AC, Wi-Fi, Gym Canteen Food etc.
Once you submit the review please fill in your name , phone no and
my unique link in this Form - https://goo.gl/yHevvt

15. SAMPLE – SOCIAL MEDIA POST
Hey Friends, let’s help our Juniors find the Right College for
themselves by posting a Campus Review on Shiksha.com!
Click on the Link below to Post your Review…
<Attach your unique review link here>
#ShikshaReviews #CollegeReviews #CollegeDays
#CollegeSearch

16. DO’s & DON’Ts
GOOD REVIEWS V/S BAD REVIEWS

17. KEEP IN MIND THE CHARACTERISTICS OF A
GOOD REVIEW
• The reviews should be as detailed and objective as possible, but
at the same time, should not be verbose.
• The reviews should be a genuine representation of the student’s
experience of the college. This experience could range from
very good to very bad, depending from person to person.
• The reviews should be honest and credible and should not
contain foul language, gibberish or be plagiarized (copied from
elsewhere).

18. CHARACTERISTICS OF A GOOD REVIEW
(CONTD.)
• The reviews should not only praise the college. Criticism is
essential as it paints a clear picture.
• Reviews by false representation can result in the brand
ambassador not getting either certificate or stipend for the entire
project. So keep track of the reviews being uploaded.
• The reviews should not be generic. As many facts must be
presented in the review.

19. WHAT CAN THE REVIEWER WRITE?

20. EXAMPLE OF A GOOD REVIEW

21. EXAMPLE OF A GOOD REVIEW

22. EXAMPLE OF A BAD REVIEW
“College is average, but it has good infrastructure.
Faculties are very rude and few of them are not qualified
enough. Placements are decent. If someone asks me for
the college I would give a rating of 3/5. In short it is an
average college to study in .”
Please Avoid such kind of reviews

23. REASONS FOR REVIEWS GETTING
‘REJECTED’ OR MARKED ‘LATER’

24. BEWARE OF THE REJECTION RATE
Rejection Rate = (No. of rejected reviews / Grand
Total)*100.
You should keep this rate below 25% at all times.
• You can collect maximum of 80 reviews (inclusive of the 20 - 40
which should be published/ accepted) to make up for Rejected
ones.
• The Project Manager will keep you updated on your current
rejection rates as & when approval start happening on Reviews
submitted via your link.

25. HOW DO WE COMMUNICATE WITH THE
PROJECT MANAGER?
• Once the project starts, all the conversations and queries
will be handled on a WhatsApp group which will have all
the members of the project.
• You can also call the project manager if in case the
problem faced by you needs to be urgently fixed.

26. THANK YOU!
&
GOOD LUCK!