Shiksha

Organization Study of
Shiksha.Com
(Chennai office)
By,
Jithin. G. Nair

Info Edge (India) Limited
Info Edge was founded by Sanjeev Bikhchandani in 1995. It is one of
the earliest Internet companies in India and its online recruitment
brand Naukri.Com became the leading job portal. It was converted into
a Public Limited on 27 April 2006.
Important facts about Info Edge.
 India’s No. 1 internet company
 More than 15 years of experience in internet business with strong
presence in Recruitment, matrimony, real estate and education.
 High growth company with robust financials
 About 2000 employees in the organization across India and middle
east.54 offices in 31cities in India + 3 International offices in Dubai,
Bahrain, Riyadh

Shiskha. Com
Shiksha.com is an online education classifieds business of Info Edge
India. This is a marketplace which connects the education seekers
with the education providers. It Empowering millions of students in
making the right career and college decision
.
 India’s most comprehensive Education Portal
 Launched by Info Edge in May 2008
 25,000 institutes across India & abroad, 35000 unique visitors a
day
 Monthly page views of 3.5 million
 Aggressive marketing through TV, and online channels such as
Google, Yahoo, facebook and other youth centric sites.
Shiksha.com-Stop Following, Start Exploring

Organization Structure of Info
Edge

Sales department of
Shiksha.Com
A sales manager plays a key role in the success and failure of an
organization. He is the one who plays a pivotal role in achieving the
sales targets and eventually generates revenue for the organization.
Sales department of Shiksha.com Chennai office is headed by Mr. V.
Selvaramasamy, Senior Zonal Manager followed by Mr. Lingarajan L,
Senior Manager and Mr. Abdul Rasheed, Assistant Manager.

Structure of Sales department
SENIOR ZONAL
MANAGER
SENIOR MANAGER
ASSISTANT
MANAGER
AREA MANAGER

SWOT ANALYSIS
STRENGHT
 Hugely popular TV advertisement
 First page appearance on google search results
 Content partnership with top sites like Business World, NDTV etc.
 Dynamic presence that grabs students attention like detailed
institution profile page with photos,vedios,brochures etc
Weakness
 High dependence on naukri.com only
 High attrition rate
 Digital media can be very frustrating. Often technologies don't work
as expected, and dealing with such problems can take time and
persistence.

OPPORTUNITES
 Digital Marketing is comparatively newer in India
 India has over 350 universities and 17,600 colleges
 Students will search Online for Courses and Colleges
 Low cost of Adverting.
THREATS
 Economy slowdown
 All the competitors (Collegedekho, collegedunia, sarvgyan) are
changing their strategies and formulating new ones to capture
markets.

SUGGESTIONS
 Shiksha website need to improve to first place in case of organic
traffic in Google Search.
 Shiksha is shown first in paid traffic by the website’s Quality Score.
 Frequent innovation is needed to keep the company first among its
competitors.

CONCLUSION
 Shiksha.com is at a nascent stage of growth. Efforts are being made
to establish this brand and its offerings in a relatively new digital
space. During this relatively early phase, a certain amount of losses
are in-built into the strategic growth model of this brand.
 Being a technology driven company, it always faces the risk of an
innovation or product development . Investments being made on
mobile based applications, which is a breakthrough technology in
this business
 The study reveals that Shiksha.com is trying its level best to
increase its customer satisfaction

Shiksha

More Related Content

What's hot

Viewers also liked

Similar to Shiksha

Shiksha