Samar Singla, CEO & Co-Founder, Jugnoo. Presented at Crowdsourcing Week Europe 2015. For more information or to join the next event: http://crowdsourcingweek.com/

1. Crowdsourcing in Developing Economies

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Why developing economies?
Bad infrastructure
High inequality of income
Inefficient economies

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Location arbitrage
• Geographical boundaries are no longer a hindrance to collaborate
on ideas
• There is a lot of difference between the living costs across borders
InThousands
0
300
600
900
1200
US India Philippines Pakistan UK Canada Bangladesh
* Elance report
Country wise freelancers

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Time arbitrage
True market driven pricing
Jugnoo enables its drivers to take
advantage of differential pricing and also
better manage their idle time
Demand-supply gaps determine real
time pricing

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Ambient computation
• Technology is the key enabler
• Context aware devices have made virtual aggregation possible
In current scenario, 2 billion users belong to developing nations which seemed impossible in 2000
* Source : ITU
Global internet penetration : 2000 - 2015

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Environmental effects
• Transition from produce more, consume more to produce less,
consume more
• Measure of development becomes consumption not production
The Zipcar impact
Zipcar
Every Zipcar takes
the place of about 15
personally owned
cars
Reduction of 35%
to 65% in CO2
emissions
* As per environmental study done in 2014

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Increased personal freedom
• Increased real-time choice of work
• Maximize earning potential
Drive Passengers
Do Deliveries
Code

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Avg. working hours = 12 hrs
Present average rides = 6
Free time = 7.5 hours
Better economic efficiency
Effective ride time = 35 mins
Avg. ride time = 20 mins
Avg. pick-up time = 5 mins
Idle time = 10 mins
Extra rides to tap = 14.5
Potential value per day = $72M/day
Avg Fare = $ 1
Driver Opportunity Cost = $ 14.5/day
Total autos in India = 5M
Additional potential value Jugnoo can create
$26 billion per year

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Challenges that come with it
Crowdsourcing platforms can become monopolies, which is indirectly being
encouraged by regulations
• Government can level the ground and there can be healthy competition by making
the guidelines around these platforms open and flexible
• Strong background verification before making the platform open
How to tackle it?
Increased Concentration of Wealth
Privacy and security threats
• Threat to Intellectual property
• Confidentiality risk

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What is Jugnoo?
An auto-rickshaw
aggregator providing
on-demand A2B
transportation
Jugnoo means firefly in Hindi, the logo symbolizes a firefly from front, the
wings are the constant branding element across verticals

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Traction
NOTE: Data taken till 19th October, 2015
Since launching Jugnoo, we have seen exciting growth and user engagement
across cities.
800k
Users
10k
Daily Transactions
800k
Total Transactions
$10k
Daily GMV
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Jugnoo Launch Dates:
Chandigarh : 1st Nov, 2014
Ludhiana : 15th Jan, 2015
Amritsar : 15th Mar, 2015
Jaipur : 25th May, 2015
Gurgaon : 1st June, 2015
Indore : 1st July, 2015
Delhi : 5th Aug, 2015
Ahmedabad : 9th Sept, 2015
Pune : 13th Sept, 2015
Nasik : 22nd Sept, 2015
Jodhpur : 23rd Sept, 2015
Surat : 24th Sept, 2015
Vadodara : 24th Sept, 2015
Nagpur : 29th Sept, 2015
Noida : 29th Sept, 2015
Hyderabad : 3rd Oct, 2015
Bhuvneshwar : 4th Oct, 2015
Guwahati : 5th Oct, 2015
Mysore : 7th Oct, 2015
Udaipur : 15th Oct
Kota : 18th Oct
Chandigarh
Amritsar
Ludhiana
Gurgaon
Delhi
Noida
Guwahati
Bhuvneshwar
Hyderabad
Mysore
Jaipur
Jodhpur
Ahmedabad
Surat
Vadodara
Indore
Nagpur
Nasik
Pune
Udaipur Kota

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Thanks
Samar Singla
Founder and CEO
samar@jugnoo.in
+1-415-658-5227
+91-8054972627