SlideShare a Scribd company logo
Build a Product
With Your Community
     Loic Le Meur - Seesmic

          @loic
Why bother?
You Could Sell Creme Brulee

•   twitter.com/cremebrulee

•   2,726 followers of
    Creme Brulee on Twitter

•   sample tweet: “Creme
    brûlée cart on 22nd and
    Guerrero. Are you
    coming?”
Advertising
        PR
     Marketing

matter much less than
   word of mouth
What your friends say
      matters
“1,000 real friends
could tell 1,000 other
  friends that your
   product rocks”
        (link)
“you just got 1 million
people talking about it”

  Seth Godin - Tribes
    1,000 true fans
LeWeb.net
#1 conference in Europe
     no marketing.
1.5 million downloads
    no marketing.
Start by sharing.

• Don’t ask for any help before sharing
• You don’t even have to blog, just tweet!
• Share also what you would share around a
  dinner with friends or you’re boring.
Your community is
what matters the most.
Product?

 Identify an exciting
“white” space people
     talk about
Ship it as fast as you can
 even if it’s not perfect
Get Feedback
Twitter Search
Get Satisfaction
feedback.seesmic.com
If nobody talks about
 your brand it’s dead.
Answer especially if it’s
     negative.
“Seesmic is a pile of ass”
“I’ll have to tone down Irish
           language”
“This is exactly what every
   company should do”
What the new
customers look like
They want everything
      for free
No advertising,
 it’s intrusive.
If you suck
they tell everyone
No loyalty, they switch
 to your competition
and...
they tell everyone too!
They want everything
    immediately
     24hrs a day
There is good news.
It’s the same for your
      competitors
and testimonials come too
What I learnt
• get closer to your real fans: launched team
  seesmic (email list, Ning site coming soon)
• ship as soon as you possibly can
• get your “public roadmap” executed as fast
  as possible
• be transparent and honest with issues
• never criticize your competition
Don’t forget to
  innovate
“Making users happy is a
   suckers game. Imagine if
 Steve Jobs let other people
 add features to the iPhone.
It takes a dictator to change
 the course of an industry.”

     Michael Arrington
“A Porsche would be a Volvo
if they let their users decide
         on features”

       Robert Scoble
Truth is in between
listening and being a
       dictator.
thank you

   Loic Le Meur
      @loic
loic@seesmic.com
Build A Product with your community

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