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What the Internet of Things Really Means - For Marketers and Digital Agencies
Zach Pousman discusses the Internet of Things (IoT), emphasizing its significance and the rapid increase in connected devices anticipated by 2020. He highlights the implications for marketers and product owners, urging them to adapt their skills and approach in a context-driven world of technology. The presentation concludes by reinforcing the importance of creativity and adaptability in this evolving landscape.
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What the Internet of Things Really Means - For Marketers and Digital Agencies
- 1. WHAT THE INTERNET OF THINGS’ REALLYMEANS Zach Pousman, Director of Digital Strategy Think Interactive, Atlanta ‘
- 2. IT’S THE BUZZWORDDU JOUR… DON’T BE WORRIED ABOUT THE BUZZWORD. ! BE ANXIOUS ABOUT THE REALITY. 2#DIGSouth #IoT Zach Pousman @thinky // @thinkinc
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- 6. WHY? WHAT? HOW? 6#DIGSouth #IoT ZachPousman @thinky // @thinkinc (WHY IS THIS HAPPENING?) (WHAT ARE THE IMPLICATIONS?) (SHARE OUR PROCESS)
- 7. WHY? 7#DIGSouth #IoT ZachPousman @thinky // @thinkinc (WHY IS THIS HAPPENING?)
- 8. THE WEB TODAYIS NEARLY ALWAYS ON A RECTANGLE. ! OFTEN, A HANDHELD RECTANGLE.
- 9. TODAY’S LIVING ROOMIS FULL OF RECTANGLES TOO.
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- 11. BY 2020 4 BILLIONPEOPLE & 40+ BILLION DEVICES WILL BE CONNECTED TO THE INTERNET. IMAGE CREDIT: INTEL (2012 DATA) #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
- 12. 12 BODY HOME CITYWORLD #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
- 13. 13 BODY HOME CITYWORLD SENSORS SMARTS SYSTEMS #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
- 14. LOTS AND LOTSOF EXAMPLES IMAGE CREDITS: POSTSCAPES.COM #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
- 15. #DIGSouth #IoT ZachPousman @thinky // @thinkinc
- 16. EVEN MORE MUNDANE #DIGSouth#IoT Zach Pousman @thinky || @thinkinc
- 17. ARDUINO CAMERA WIFI LED INDICATOR BATTERY MAGNETIC SWITCH EVEN MORE MUNDANE #DIGSouth#IoT Zach Pousman @thinky || @thinkinc
- 18. ARDUINO CAMERA WIFI LED INDICATOR BATTERY MAGNETIC SWITCH EVEN MORE MUNDANE #DIGSouth#IoT Zach Pousman @thinky || @thinkinc CUSTOMER & ORKIN
- 19. WHAT? 19#DIGSouth #IoT ZachPousman @thinky // @thinkinc (THE IMPLICATIONS)
- 20. 20 MARKETING STARTUPPRODUCT OWNER IT AFFECTSEVERYONE IN DIGITAL #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
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- 22. #DIGSouth #IoT ZachPousman @thinky // @thinkinc
- 23. APPLY YOUR SKILLSDIFFERENTLY - EVEN ‘OMNIER’ OMNI-CHANNELS WILL SURROUND THE CUSTOMER PHOTO CREDIT: UX MAGAZINE / AVI ITZKOVITCH HTTP://UXMAG.COM/ARTICLES/THE-INTERNET-OF-THINGS-AND-THE-MYTHICAL-SMART-FRIDGE #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
- 24. #DIGSouth #IoT ZachPousman @thinky // @thinkinc APPLY YOUR SKILLS DIFFERENTLY - ABOUT PEOPLE, CUSTOMERS, PERSONAS 24#DIGSouth #IoT Zach Pousman @thinky // @thinkinc
- 25. #DIGSouth #IoT ZachPousman @thinky // @thinkinc IMPLICATIONS: Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 25 WILL PEOPLE REALLY DO THIS? HUMAN DESIRES, NEEDS, CULTURES AND TRENDS WILL CONTROL THE EVOLUTION. PROJECT CREDIT: ERIK DE NIJS HTTP://WWW.WIRED.COM/BEYOND_THE_BEYOND/2008/06/ERIK-DE-NIJS-YO/ #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
- 26. #DIGSouth #IoT ZachPousman @thinky // @thinkinc APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT 26
- 27. #DIGSouth #IoT ZachPousman @thinky // @thinkinc27 What does an ad look like? What does an ad look like? What does an ad look like? APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT
- 28. #DIGSouth #IoT ZachPousman @thinky // @thinkinc28 How does the product behave? How does the product behave? APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT
- 29. #DIGSouth #IoT ZachPousman @thinky // @thinkinc29 What could my startup do here? What could be disrupted? APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT What’s the value chain here?
- 30. #DIGSouth #IoT ZachPousman @thinky // @thinkinc WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION. FRAMEWORK: The Design of Implicit Interactions. Wendy Ju.
- 31. implicit interaction WEB SITESAND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION. explicit interaction #DIGSouth #IoT Zach Pousman @thinky // @thinkinc FRAMEWORK: The Design of Implicit Interactions. Wendy Ju.
- 32. ANEWWAYTOTHINKABOUT PRODUCTPOSITIONING TECHNOLOGYIMPACT TIMEANDEFFORT Substitution Augmentation Modification Redefinition ‘SAMR’ FRAMEWORK (FROMED-TECH) CREDIT: REUBEN PUENTEDURA, 2006
- 33. HOW? 33#DIGSouth #IoT ZachPousman @thinky // @thinkinc (THE PROCESS)
- 34. Jody Sullivan Do-it-for-me Mom Background ThinkFeel Do Age: 42 Location: Reston, VA Education: Studied Economics at Washington University at St. Louis Occupation: Project Manager at AT&T Household Income: $180,000 Current Car: Honda Odyssey Next Car: Pre-Owned Lexus RX Hybrid I just want to make sure that my next car will last and will be taken care of so my family can get where they need to go, safely.” Motivations Safety & Security Time-based Convenience “This is the best option to make sure our family car is always in top shape.” “Settling these matters ahead of time will save me time trying to solve problems later.” Reassured, Safe, Secure, Protected, Settled Research some ancillary protection products at home to understand what they are and their value. Choose a few products when buying next car to guarantee lasting protection. Has been married for almost nine years. Has two young children, a 5 year old and a 7 year old. Focused on building wealth and making smart investments that will last Jeff Parkinson Achiever Background Think Feel Do Age: 52 Location: Bentonville, AR Education: Studied Engineering at Auburn University Occupation: Logistics Consultant Household Income: $120,000 Current Car: BMW 335 Next Car: BMW M5, unless he breaks down and buys the Porsche 911. With a car like this, I always want it to look great and that any unexpected problems won’t be a hassle.” Motivations Pride of Ownership Fiscally Responsible “With these products, my car will always look brand new.” “I don’t mind spending a little extra to know that I’m protected from larger expenses.” Confident, Reassured, Responsible, Prideful ! Do additional research so he knows he’s getting a good value. Remember these protection packages in the future. Works long hours and travels most weekdays to meet with clients, leading to a bachelor-type lifestyle. Loves to drive; hates being a passenger. Enjoys relaxing with friends on the weekends he is in town.Thinking about returning to school to get his MBA in a few years. Jody Jeff “ “ 34 B-C CONSUMER PERSONAS YOU DO HAVE PERSONAS DON’T YOU?
- 35. #DIGSouth #IoT ZachPousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 35 Click here to download this tool from our blog
- 36. #DIGSouth #IoT ZachPousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 36
- 37. #DIGSouth #IoT ZachPousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 37 Click here to download this tool from our blog
- 38. #DIGSouth #IoT ZachPousman @thinky // @thinkinc The day you buy a car PURCHASE DRIVE / LIVESHOPPINGCONTEMPLATION 38
- 39. #DIGSouth #IoT ZachPousman @thinky // @thinkinc Moment of F&I purchase is not resonant AN EXAMPLE CUSTOMER JOURNEY CONTEXT F&I PRODUCT MOMENTS THINK FEEL DO Needing to use coverage is anxious or frustrated Once the plan “makes it better” Search, digital advertising Web, mobile, dealer Dealer F&I office Email CRM, at dealership, web Social media, WoM ! " Buyer achieves confidence she’s making a good choice. " # " Reminder of coverage This makes sense I’d like to be protected Clarity Confident Phew! I’m protected I need additional peace of mind Increasing confidence as buyer learns $ Most days: zero But if I need it… Happy LEARN SHAREDRIVEBUYREMEMBER I’m happy with my decision F&I is resonant with my identity 39 Today’s journey begins at the F&I desk, causing anxiety and confusion. SAMPLE JOURNEY FOR A RECENT CLIENT
- 40. #DIGSouth #IoT ZachPousman @thinky // @thinkinc DEFINE THE CADENCE OF INTERACTIONS 40 INTENSITY DURATION SEE MORE FROM MICHELLE BERRYMAN, THINK’S DIRECTOR OF UX DESIGN: http://www.thinkinc.com/blog/thoughts-on-the-cadence-frequency-intensity-of-experiences/ DAYMOMENT MONTH
- 41. #DIGSouth #IoT ZachPousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 41 Click here to read about this on our blog
- 42. WE’RE PROTOTYPING ALOT MORE 42#DIGSouth #IoT Zach Pousman @thinky // @thinkinc 1 2 3 4 5 6 DISCOVER •Uncover Needs •Generate Solutions •Substantiate DESIGN •Design •Prototype •Iterate VALIDATE •Research BUILD •Develop •Test PILOT •Launch •Optimize SCALE •Grow •Retain •Extend IMAGE CREDIT: DR. PHIL HENDRIX, IMMR & THINK INTERACTIVE
- 43. WE’RE PROTOTYPING ALOT MORE 43#DIGSouth #IoT Zach Pousman @thinky // @thinkinc 1 2 3 4 5 6 DISCOVER •Uncover Needs •Generate Solutions •Substantiate DESIGN •Design •Prototype •Iterate VALIDATE •Research BUILD •Develop •Test PILOT •Launch •Optimize SCALE •Grow •Retain •Extend
- 44. SUMMING UP — ! THEINTERNET OF THINGS IS COMING FAST. ! IOT IS SENSORS, SMARTS, AND SYSTEMS, WRAPPED AROUND A CONTEXT. ! IT’S DIFFERENT THAN WHAT’S COME BEFORE, BUT YOUR SKILLS AND CREATIVITY APPLY TO THIS WORLD TOO. ! KEEP ON MAKING THE AWESOME! 44#DIGSouth #IoT Zach Pousman @thinky // @thinkinc
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