The document discusses 10 tips for boosting digital marketing with limited time and budget. It focuses on leveraging mobile and social media platforms. The tips include creating a mobile-friendly website, optimizing SEO, claiming a Google My Business listing, blogging, using infographics, participating in the HARO platform, uploading to SlideShare, curating relevant content from others, writing as an unpaid contributor for publications, and creating videos for YouTube. The overarching themes are maximizing exposure through free and low-cost tactics that target mobile users and build thought leadership.

1. asean
Digital marketing on a
budget.

2. Digital marketing for
tech companies.
@joshsteimleasean
Introductions.

3. Digital marketing for
tech companies.
@joshsteimleasean
79% plan to spend more
on digital marketing.
Source: Econsultancy Marketing Budgets 2015 Report

4. Digital marketing for
tech companies.
@joshsteimleasean
What about the 21%
who don’t?

5. Digital marketing for
tech companies.
@joshsteimleasean

6. Digital marketing for
tech companies.
@joshsteimleasean
Two problems.

7. Digital marketing for
tech companies.
@joshsteimleasean
No money, no people.

9. Digital marketing for
tech companies.
@joshsteimleasean
10 ways to boost digital
marketing with almost
no time, no money.

10. Digital marketing for
tech companies.
@joshsteimleasean
Mobile is a thing.
A big thing.

11. Digital marketing for
tech companies.
@joshsteimleasean
Global smartphone shipments
Source: Statista

12. Digital marketing for
tech companies.
@joshsteimleasean
Mobile data traffic, Asia-PAC, 2014-2019
Source: Cisco

13. Digital marketing for
tech companies.
@joshsteimleasean
Feature phone and smartphone shipments in Asia, 2008-2020
Source: Jefferies & Company

14. Digital marketing for
tech companies.
@joshsteimleasean
Global PC shipments, 2009-2015
Source: Gartner

15. Digital marketing for
tech companies.
@joshsteimleasean
“PC sales fell to 12% of
worldwide device
shipments in 2015.”
Source: Gartner

16. Digital marketing for
tech companies.
@joshsteimleasean
“Half of all YouTube
traffic comes from
smartphones and
tablets.”
Source: YouTube CEO, Susan Wojcicki

17. Digital marketing for
tech companies.
@joshsteimleasean
Asia mobile trends:
- Cheap smartphones
- Cheap broadband
- Growing middle class

18. Digital marketing for
tech companies.
@joshsteimleasean
Common mobile
marketing mistakes.

19. Digital marketing for
tech companies.
@joshsteimleasean
Mistake #1: No ideas.

20. Digital marketing for
tech companies.
@joshsteimleasean
Mistake #2: No plan.

21. Digital marketing for
tech companies.
@joshsteimleasean
Mistake #3: Bad plan.

22. Digital marketing for
tech companies.
@joshsteimleasean
Start out right.

23. Digital marketing for
tech companies.
@joshsteimleasean
Focus on the customer.

24. Digital marketing for
tech companies.
@joshsteimleasean

25. Digital marketing for
tech companies.
@joshsteimleasean
Tip #1: Mobile website.

26. Non mobile
friendly site.
Problems:
1. Small text, hard to read
2. Thumb too big to click
on navigation.
3. Nav on left side (have
to reach thumb across
whole screen).

27. Mobile friendly
Not mobile friendly
{
{
Which would
you choose?

31. Digital marketing for
tech companies.
@joshsteimleasean
Tip #2: SEO basics.

33. Digital marketing for
tech companies.
@joshsteimleasean
Tip #3: Google My
Business.

36. Digital marketing for
tech companies.
@joshsteimleasean
Tip #4: Blog.

40. Digital marketing for
tech companies.
@joshsteimleasean
Tip #5: Infographics.

41. Digital marketing for
tech companies.
@joshsteimleasean

42. Digital marketing for
tech companies.
@joshsteimleasean

46. Digital marketing for
tech companies.
@joshsteimleasean
Tip #6: HARO.

50. Digital marketing for
tech companies.
@joshsteimleasean
Keys to Success
• Respond quickly
• Include “HARO - [story request]” in subject line
• Give them what they want, nothing extra
• Give them what they want in the first sentence

51. Digital marketing for
tech companies.
@joshsteimleasean
Tip #7: SlideShare.

55. Digital marketing for
tech companies.
@joshsteimleasean
Tip #8: Curate content.

59. Digital marketing for
tech companies.
@joshsteimleasean
Tip #9: Write as an
unpaid contributor.

61. Digital marketing for
tech companies.
@joshsteimleasean
Tip #10: YouTube.

63. asean
Questions?
josh@mwi.com
@joshsteimle