The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.

1. Social Media Workshop With James Scanlan and Collette Easton

3. Social Media Outlets

4. Interesting Statistics

5. LinkedIn

6. Facebook

7. Twitter

8. What is a Social Media Strategy

9. Using Social Media to generate enquiries

10. Social Media for SEO

11. Social Media Policy

13. Quiz According to the Internet Advertising Bureau, which is the biggest age group of Facebook? 0-12 13-18 18-29 29-34 35-44 45-54 55+ According to Internet Advertising Bureau, what is the gender split of Facebook? How many characters can be tweeted? On average, how many tweets are broadcast daily? Name 3 business benefits to be gained from Social Media

15. Technology that is readily available, easy to use and free

16. Passing those opinions and thoughts to their networkPeople gain information, education & news etc. by electronic and print media. Social media are distinct from industrial & traditional media such as newspapers, TV & film. These networks are inexpensive (often free) to use and are accessible to enable anyone to publish or access information therein.

17. Social Media is… A powerful marketing tool which could spur your business growth Natural – social media can expose your business to a large group on individuals, without having to pay for visibility. Most outlets are free and harnessed properly will generate potential leads Defensible – These channels easily add other ways to increase your traffic, and even could control it through effective planning No Cost/High ROI – most outlets are free to use and if you are planning to handle the campaign in house then the opportunity is to create leads without any expense Complement other marketing efforts – An effective approach that will not create conflict, only support to other marketing efforts

18. Benefits of Social Media: What’s in it for my Practice? Early Adopters January 2010: Sage surveyed 2000 small and medium sized firms and found 8 out of 10 firms are missing sales a client engagement opportunities by not using Facebook, Twitter or LinkedIn for any aspect of their operations. Social media provides a new way for small businesses to ‘listen in’ to online conversations and gauge people’s perceptions, engage and educate existing or prospective customers and build an official online brand presence. Mobile applications also offer competitive advantage by providing business owners and employees with critical customer information and productivity tools anytime, anywhere. The research also highlighted that the small businesses that do engage on social networks chose Facebook (32%) as their desired platform over LinkedIn (28%) and Twitter (19%). This suggests that small businesses see Facebook as the best way to connect with their customers.

19. Interesting Statistics E-Consultancy Social Media Statistics Compendium published in July 2010

20. Visits to News and Media from Googlenews and Facebook Facebook was the fourth biggest source of visits to news and media sites towards the end of 2009, after Google, Yahoo! and msn. (Source: Experian Hitwise, February 2010)

21. Marketing your Practice The Importance of User Generated Reviews More than half of UK online customers say reviews are extremely or very important in making an online purchase, and more than half say they have more trust and respect for brands that show product reviews. (Source: Bazaarvoice/Vizu Research, 2007)

22. Marketing your Practice The power of Business Blogs Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted. (Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010)

23. Social Media Outlets

24. The Corporate Blog Corporate Weblog used by an organisation to reach its organisational goals. Blogs posts & comments are easy to reach and follow due to centralized & structured conversation threads. More than 12% of Fortune 500 companies blog Nearly 70% of large companies have established a blog Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted. Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010

25. Facebook is a social utility that connects people with those who work, study and live around them UK Audience: 27,815,540

26. Twitter is a micro-blogging service, that allows users to send & receive text based posts of up to 140 characters displayed on the users profile page. UK Audience: 17,645,500

27. LinkedIn is a business oriented social networking site, mainly used for professional networking. Audience: 80,000,000 registered users

28. MySpace is a free online community of personal profiles. A MySpace profile usually includes a digital photo & in-depth info about personal interests. Minimum age requirement of 14. Musicians & bands used it to establish a free online presence and communicate with fans. UK Audience: Generates over 2 million users monthly

29. Bebo an acronym for blog early, blog often. Users receive a personal profile page where they can post blogs, photos, music, videos or questionnaires. UK Audience: Generates over 4 million users monthly

30. Delicious is a social bookmarking web service for storing, sharing and discovering web bookmarks. Social bookmarking is a method for web users to organize, store, manage & search for bookmarked resources online – can be used as a scale of popularity. UK Audience: Generates over 1 million users monthly

31. Digg is a social news site. An online PR site allowing story submissions and a voting system. UK Audience: Generates over 1 million users monthly

32. Sumbleupon is a recommendation engine. Allows users to discover & rate pages, photos and videos personalized to their tastes & interests.

33. Flickr is an image & video hosting website and online community. Widely used by bloggers to host images embedded into blogs & social media.

34. You Tube is a video sharing website, display a wide variety of user-generated video content. Generates over 50 million users monthly

35. Creating Networks

37. Discover inside connections

39. LinkedIn Answers LinkedIn Events

41. Facebook is US 3rd largest company after Google and Amazon, worth $41B

46. Free service/Tool

47. 20-million users

49. How you slept

50. What’s going on at work

53. Full Name

54. Username (“handle”)

55. Password

56. Email

57. Bio (160 - characters)

59. Find people with similar interests

60. Search.Twitter.com

61. WeFollow

62. MrTweet

63. Twellow

64. Buzzom

66. TweetDeck

68. Seemic

70. Twidroid

72. Tweed

74. Think twice before tweeting in an altered state

75. Consider pausing between tweets

76. Keep small conversations private

77. Be transparent

78. Be vague when twittering private social events

79. Remember everyone can hear you

80. What’s rude in life is rude in Twitter

81. Be yourself

82. Add detail to @replies so people can follow the conversation

83. Keep within the character limit

84. Don’t lurk

85. Leave when you want

86. Plug moderately

89. Survey your stakeholders

90. Create a content strategy

91. Business objectives – have you a marketing plan

92. Configure or build the tools and processes

93. Plan and execute cross channel activities to seed awareness and interest

96. The Importance of Monitoring Online Reputation Most important factors to the reputation of a company. [Source: Edelman, January 2009)

98. Tweetdeck

99. Social Oomph

101. Auto-shortening

102. Translate to other language

104. Facebook

106. RSS Automation

107. Multiple adminsistrators

108. Analytics

109. Choice of Ow.ly or Ht.ly URL Shortener

110. Multiple accounts and platforms

111. Twitter

112. Facebook

114. Traditional media is about velocity

115. Social media is about acceleration

116. Tools

117. Twitter Grader

118. Twitter Analyzer

120. What insights/benefits fo you want to gain

121. Listen/filter/fine tune – don’t track irrelevant issues

122. Reporting – frequency/detail/KPIs

123. Trip wire alerts

124. Which departments have a stake

125. Integration with other marketing/PR

126. External support

129. Trust and authority are key attributes for natural search

130. A fragmented and aging web means that search engine listings return more than just websites

131. Many social media websites are only partially spider-able

132. For example a Twitter shortened URL is not conducive to SEO, undermining anchor text benefit

133. People like to link to interesting and useful content, how to’s, top 10’s and sites that update frequently

134. Social Media activity happens so fast that posts are pushed down & off page in a matter of days, often not getting indexed, giving less value

135. Social Media networks are being used as a search engine and therefore part of the strategy per se

138. Protect firm reputation

139. Crisis Management

140. Ensure consistency

141. Protect staff

143. IT security

144. Data leakage

145. Malware

146. Identify theft

147. System hacking