The document highlights the rise of the visual web, emphasizing the growth of platforms like Pinterest, Instagram, and Tumblr, which have significantly increased their user bases. Visual content is shown to drive engagement and purchasing decisions, with statistics indicating that images can lead to higher conversion rates and greater recall among consumers. The importance of visual storytelling in branding and marketing is underscored, suggesting that companies should leverage image-centric social networks to enhance consumer connections and drive sales.

1. The Visual Web
The visual web is here to stay.
Tumblr, Pinterest and Instagram
each gained more than
10 million visitors last year.
http://www.inc.com/dave-kerpen/use-pinterest-to-drive-sales.html08
09 http://www.digiday.com/brands/how-different-image-characteristics-drive-pinterest-engagement/
The number of Top 100 brands with Pinterest and Instragram accounts is growing.
If you want to go right from social network to shopping cart
and drive real revenue through e-commerce, check out
Pinterest and start pinning pins and creating boards today.
Dave Kerpen, co-founder, Likeable Media
58%
83%
44%of mobile users are viewing video
content on mobile devices.
of the population will view
video on a device this year.
54%of adult internet users
are "creators" — they post
self-generated visual
(video & photo) content.
47%of adult internet users
are visual "curators" - they
share visuals that they
have discovered online.
9%of American
smartphone users
use Snapchat.
18%of Americans of
smartphone users
use Instagram.
People only remember...
Social media has trended towards visual content. In the past two years, Facebook launched Timelines,
Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric
interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on
an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
% of people will respond better to
visual information than plain text.
Articles that contain images get
94% more views than articles without.
Visual Virality
of human learning is visual.
Which explains why...
VISUALS MATTER WHEN
IT COMES TO CONTENT
We’re visual animals.
Top 100 Brands Use Pinterest & Instagram
Mobile Viewing by Internet Users
Visuals Drive Engagement
Purchasing Decisions Driven by Social Image-Sharing Sites
Visuals Impact Purchase Decisions
The world's top 100 brands are
turning to image-based social
networks to engage consumers.
The landing page for Pinterest is an
endless visual stream of subtle product
recommendations from the very people
who influence your purchasing decisions -
friends and strangers with good taste.
Geoffrey Colon,
Group Marketing Manager,
Social Media, Microsoft
VISUALS IN MARKETING
DRIVE PURCHASES
“People who click on real-people
photos are two times more likely
to convert to a sale.”
Jose de Cabo
Co-founder of Olapic
Get Posting.
You’ll thank us later.
GROWTH
01
CONVERSION RATES
THE VISUAL WEB
http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf
02 http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf
http://online.wsj.com/article/SB10001424127887324216004578483094260521704.html
http://online.wsj.com/article/SBB0001424052702304636404577295963052251518.html
http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083
http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083
06
07
03
04
05 http://blog.kissmetrics.com/how-colors-affect-conversions/?wide=1
11 http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-yo
u-should-include-images-in-your-marketing-infographic/
12 http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx
13 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/
14 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/
15 http://www.emarketer.com/Article/Brands-Flex-Their-Filters-on-Instagram/1009701
16 http://visual.ly/why-savvy-marketers-use-visual-content-infographic
http://www.mediabistro.com/alltwitter/twitter-images_b40570
17 http://www.fastcompany.com/3000794/rise-visual-social-media
http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck
18 Pew Internet "Photo and Video Sharing Grow Online", October 28, 2013
http://pewinternet.org/Reports/2013/Photos-and-videos.aspx
10 2013 US Digital Future in Focus (comScore):
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_US_Digital_Future_in_Focus
of people say that visual
imagery is the #1 factor
impacting purchasing
decisions.
of users are more likely
to engage with brands
if they post pictures.
44%
of online buyers made
a purchase after seeing
an image on a social
image-sharing site.
of those online buyers made a purchase
by being able to click through to the
retailer from the image directly on that
social image-sharing site.
32%26%
QUOTES
93%
36% of all Twitter links
are visuals.
Conversion Rates
Sources
THE VISUAL SENSE
DOMINATES WHEN IT
COMES TO PURCHASING.
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