Uploaded byErica Campbell Byrum
2015 Social Media Trends - GCAA
This document summarizes 2015 social media trends according to Erica Campbell Byrum, Director of Social Media. The key trends are: 1) Creating "Youtility" or useful content people would pay for, 2) The explosion of visual marketing using images, videos and infographics, 3) Advocacy through employee and customer generated content, contests and crowdsourcing, 4) Real-time marketing by aligning with trending events and topics, and 5) Adapting to mobile with responsive design, in-app features and wearable tech integration. The takeaways emphasize treating social media as a journalism role and dedicating resources to visuals and stories across all changing platforms.
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2015 Social Media Trends - GCAA
- 1. 2015 SOCIAL MEDIATRENDS ERICACAMPBELL BYRUM DIRECTOR OF SOCIAL MEDIA CO-AUTHOR OF YOUTILITY FOR REAL ESTATE PASSIONATE PEOPLE INNOVATIVE SOLUTIONS QUALITY RESULTS @EricaCampbell @AptsForRent
- 5. used Facebook to interactwith a brand liked a product on Facebook used Facebook to research products at least once a week wrote an online post about a product or a brand wrote a product review online
- 6. 2014 9.4% 13.2% 21.4% 20152020 SOURCE: DUKE UNIVERSITY CMO SURVEY CMO’S SPEND ON SOCIAL MEDIA
- 7. THE ROI OFSOCIAL MEDIA IS THAT YOUR BUSINESS WILL STILL EXIST IN 5 YEARS. “ “ - ERIK QUALMAN
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- 9. 5 SOCIAL MEDIA TRENDS 1.Creating Youtility 2. Visual Marketing Explodes 3. Advocacy 4. Real-Time Marketing 5. Go Mobile Or Go Home
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- 11. BEING A GREAT MARKETERIS HARDER THAN EVER Source: Jay Baer
- 12. 3 REASONS WHY… Source:Jay Baer
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- 18. 74% TRUST REFERRALSFROM FRIENDS/CO-WORKERS & 67.7% TRUST REVIEWS. - SATISFACTS RESEARCH “ “
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- 24. YOU ARE COMPETING AGAINSTTHE PEOPLE WE ACTUALLY LOVE Source: Jay Baer
- 25. WHAT SHOULD YOU DONOW? Source: Jay Baer
- 26. STOP TRYING TOBE AMAZING, AND START BEING USEFUL Source: Jay Baer
- 30. $150,000 IN NEWLEASES
- 31. THE DIFFERENCE BETWEEN HELPAND HYPE IS JUST TWO LETTERS, BUT THEY MAKE ALL THE DIFFERENCE.” ~ @jaybaer “
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- 33. YOUTILITY SO USEFUL, PEOPLE WOULDPAY “ ” IS MARKETING YOU FOR IT.
- 34. CREATE YOUTILITY THROUGHOUT THEFUNNEL Source: Jay Baer — @JAYBAER
- 35. CREATE CONTENT THAT PEOPLEWILL HAVE AN INCENTIVE TO SHARE.
- 36. #1 REAL ESTATE BOOKON AMAZON ONLY $2.99
- 37. 2. VISUAL MARKETINGEXPLODES
- 40. Not just forselfies & recipes!
- 43. WHY IS VISUAL CONTENTIMPORTANT?
- 44. 90%OF INFORMATION TRANSMITTED TOTHE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000XFASTER IN THE BRAIN THAN TEXT. Sources: 3M Corporation and Zabisco
- 45. 40%OF PEOPLE WILL RESPONDBETTER TO VISUAL INFORMATION THAN PLAIN TEXT. Source: Zabisco
- 46. POSTS WITH ATTRACT 3XMORE INBOUND LINKS THAN PLAIN TEXT POSTS. Source: SEOmoz VIDEOS
- 47. VISUAL CONTENT IS SOCIALMEDIA-READY. IT’S EASILY SHAREABLE AND EASILY PALATABLE. Source: Wishpond.com
- 48. VISUAL STORIES HELPPEOPLE IDENTIFY WITH YOUR ORGANIZATION.
- 49. 10 INSTAGRAM CONTENTIDEAS 1. Amenities 2. Specials 3. Resident Events 4. Lifestyle 5. Happy Residents 6. Company Culture 7. Behind The Scenes 8. Local 9. Sneak Peeks 10. Meet The Team
- 50. 10 PINTEREST CONTENTIDEAS 1. Meet The Team 2. Floor Plans 3. Resident Events 4. Customer Reviews 5. Lifestyle Content 6. Local 7. Staging Models 8. Videos 9. Expert Advice 10. Marketing Ideas
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- 55. Place Pin: Includea map, address and phone number. PINTEREST RICH PINS
- 56. PINTEREST BUT ITBUTTON
- 57. INSTAGRAM SHOP NOWBUTTON
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- 60. VINE & HYPERLAPSE Source:Raj Qsar
- 61. GOPRO & FACETIMETOURS
- 62. INSTAGRAM - OREOEXAMPLE
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- 68. FREE & LOWCOST EDITING & DESIGN TOOLS PHONTO RHONNA DESIGNS PIC FRAME FLIPAGRAMPICMONKEY INFOGR.AMCANVA PICTOCHART
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- 70. WHAT IS ONEOF THE BIGGEST CHALLENGES WE HAVE TODAY? ? ? ? ? ? ? ? ?? ? ? ?
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- 75. WHY SHOULD ANYONE CAREABOUT CONTESTS? ? ? ? ? ? ? ? ? ? ? ? ?
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- 77. EMPLOYEE ACTIVATION Your employeeshave a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM “ ”
- 78. The Power ofPinterest 2,191 PHOTOS } RUN A CONTEST Crowdsource content from employees and residents.
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- 80. CONTESTSARE THE GIFTTHAT KEEPS ON GIVING
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- 87. ALIGN WITH ATV EVENT
- 89. ALIGN WITH ATV EVENT
- 90. ALIGN WITH ATV EVENT
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- 94. HOST AN INSTAMEETEVENT
- 95. 5. GO MOBILEOR GO HOME
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- 103. TAKEAWAYS We are allnow media companies and need to think like journalists. We need to know each channel and what works best. We need to dedicate resources to creating visuals, micro-videos and collecting stories. The shift to mobile has already happened. It’s time to embrace that shift. The only constant is change. 1. 2. 3. 4. 5.
- 104. ERICA CAMPBELL BYRUM Directorof Social Media Co-Author of Youtility for Real Estate Recipient of the 2014 PRNews Social Media MVP Award @APTSFORRENT +APTSFORRENT /APTSFORRENT /APTSFORRENT /APTSFORRENT @EricaCampbell PASSIONATE PEOPLE INNOVATIVE SOLUTIONS QUALITY RESULTS
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