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2015 SOCIAL MEDIATRENDS
ERICA CAMPBELL BYRUM
DIRECTOR OF SOCIAL MEDIA
CO-AUTHOR OF YOUTILITY FOR REAL ESTATE PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
@EricaCampbell @AptsForRent
used Facebook to
interact with a brand
liked a product
on Facebook
used Facebook to
research products
at least once a week
wrote an online
post about a product
or a brand
wrote a product
review online
2014
9.4% 13.2% 21.4%
2015 2020
SOURCE: DUKE UNIVERSITY CMO SURVEY
CMO’S SPEND ON SOCIAL MEDIA
THE ROI OF SOCIAL MEDIA
IS THAT YOUR BUSINESS
WILL STILL EXIST
IN 5 YEARS.
“ “
- ERIK QUALMAN
SOCIAL MEDIA
TRENDS
5
5 SOCIAL MEDIA
TRENDS
1. Creating Youtility
2. Visual Marketing Explodes
3. Advocacy
4. Real-Time Marketing
5. Go Mobile Or Go Home
1. CREATING YOUTILITY
BEING A GREAT
MARKETER IS
HARDER THAN EVER
Source: Jay Baer
3 REASONS WHY…
Source: Jay Baer
1. CONSUMER
BEHAVIOR CHANGE
Source: Jay Baer
Source: Jay Baer
2. REAL-TIME
REPUTATION
Source: Jay Baer
Source: Jay Baer
Source: Jay Baer
74% TRUST REFERRALS FROM
FRIENDS/CO-WORKERS &
67.7% TRUST REVIEWS.
- SATISFACTS RESEARCH
“ “
3. ENORMOUS
COMPETITION FOR
ATTENTION
Source: Jay Baer
YOU ARE COMPETING
AGAINST THE PEOPLE
WE ACTUALLY LOVE
Source: Jay Baer
WHAT SHOULD YOU
DO NOW?
Source: Jay Baer
STOP TRYING TO BE
AMAZING, AND START
BEING USEFUL
Source: Jay Baer
$150,000 IN NEW LEASES
THE DIFFERENCE BETWEEN
HELP AND HYPE IS JUST
TWO LETTERS, BUT THEY
MAKE ALL THE
DIFFERENCE.”
~ @jaybaer
“
@j
YOUTILITY
YOUTILITY
SO USEFUL, PEOPLE
WOULD PAY
“
”
IS MARKETING
YOU FOR IT.
CREATE YOUTILITY THROUGHOUT
THE FUNNEL
Source: Jay Baer
— @JAYBAER
CREATE CONTENT
THAT PEOPLE WILL HAVE AN
INCENTIVE TO SHARE.
#1 REAL ESTATE
BOOK ON AMAZON
ONLY $2.99
2. VISUAL MARKETING EXPLODES
Not just for selfies & recipes!
WHY IS VISUAL
CONTENT IMPORTANT?
90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco
40%OF PEOPLE
WILL RESPOND BETTER TO
VISUAL INFORMATION THAN
PLAIN TEXT.
Source: Zabisco
POSTS WITH
ATTRACT 3X MORE
INBOUND LINKS THAN PLAIN TEXT POSTS.
Source: SEOmoz
VIDEOS
VISUAL CONTENT IS
SOCIAL MEDIA-READY.
IT’S EASILY SHAREABLE AND
EASILY PALATABLE.
Source: Wishpond.com
VISUAL STORIES HELP PEOPLE
IDENTIFY WITH YOUR
ORGANIZATION.
10 INSTAGRAM CONTENT IDEAS
1. Amenities
2. Specials
3. Resident Events
4. Lifestyle
5. Happy Residents
6. Company Culture
7. Behind The Scenes
8. Local
9. Sneak Peeks
10. Meet The Team
10 PINTEREST CONTENT IDEAS
1. Meet The Team
2. Floor Plans
3. Resident Events
4. Customer Reviews
5. Lifestyle Content
6. Local
7. Staging Models
8. Videos
9. Expert Advice
10. Marketing Ideas
INFLUENCERS
INFLUENCERS
INSTAGRAM CONTEST
Place Pin: Include a map, address
and phone number.
PINTEREST RICH PINS
PINTEREST BUT IT BUTTON
INSTAGRAM SHOP NOW BUTTON
MICRO VIDEO
VINE & HYPERLAPSE
Source: Raj Qsar
GOPRO & FACETIME TOURS
INSTAGRAM - OREO EXAMPLE
LIVE STREAMING VIDEO
LIVE STREAMING VIDEO
CANVA
FREE & LOW COST
EDITING &
DESIGN TOOLS PHONTO
RHONNA DESIGNS
PIC FRAME
FLIPAGRAMPICMONKEY
INFOGR.AMCANVA
PICTOCHART
3. ADVOCACY
WHAT IS ONE OF THE
BIGGEST CHALLENGES
WE HAVE TODAY?
?
?
?
? ?
?
? ?? ?
?
?
CONTENT
CONTENT
IS KING
CONTESTS
CONTESTS IS
KING
WHY SHOULD ANYONE
CARE ABOUT
CONTESTS?
?
?
?
? ?
?
? ?
? ?
?
?
CONTESTS CONTENT=
EMPLOYEE ACTIVATION
Your employees have a vested interest in your
company’s success. They will be your most
committed and enthusiastic ambassadors. Providing
them the opportunity and support to be visible
spokespeople on behalf of your brand drives
employee engagement, inspires collaboration and
improves customer experiences.
- Susan Emerick, IBM
“
”
The Power of Pinterest
2,191
PHOTOS
}
RUN A CONTEST
Crowdsource content
from employees
and residents.
DESUMMER
FUN
CONTESTSARE THE GIFT THAT
KEEPS ON
GIVING
CROWDSOURCED ADS
#ForRentLife
4. REAL-TIME MARKETING
RIDE THE TRENDS
RIDE THE TRENDS
ALIGN WITH A TV EVENT
ALIGN WITH A TV EVENT
ALIGN WITH A TV EVENT
MAKE IT PERSONAL
HAVE FUN
INSTAGRAM TAKEOVERS
HOST AN INSTAMEET EVENT
5. GO MOBILE OR GO HOME
RESPONSIVE DESIGN
IN-APP SEARCH
UN-BUNDLING APPS
UN-BUNDLING APPS
SOCIALIZING WEARABLE TECH
TAKEAWAYS
TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works best.
We need to dedicate resources to creating visuals, micro-videos
and collecting stories.
The shift to mobile has already happened. It’s time to embrace
that shift.
The only constant is change.
1.
2.
3.
4.
5.
ERICA CAMPBELL BYRUM
Director of Social Media
Co-Author of Youtility for Real Estate
Recipient of the 2014 PRNews Social Media MVP Award
@APTSFORRENT
+APTSFORRENT
/APTSFORRENT
/APTSFORRENT
/APTSFORRENT
@EricaCampbell
PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS

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