This 5-step guide provides strategies for building engaged audiences on social media for the entertainment industry. The steps are: 1) Choose social media channels based on objectives and audience; 2) Harness fan power through crowdfunding, crowd-sourcing ideas, and demonstrating demand; 3) Get people engaged by sharing your process, celebrating peers, and connecting fans; 4) Plan a launch campaign by assembling a social media team and prepping content and surprises; 5) Go live for the showtime with Insta-premieres, Snapchat stories, in-person fan interactions, and real-time social video. The goal is to build excitement through every stage of a project.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
Lead generation is the main reason of creating and maintaining a social media presence for most businesses
To make social media an effective platform for generating leads, you should have a social media account.
The more fans and followers organizations have for their social media presence, the better social media reach they will have
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
Lead generation is the main reason of creating and maintaining a social media presence for most businesses
To make social media an effective platform for generating leads, you should have a social media account.
The more fans and followers organizations have for their social media presence, the better social media reach they will have
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
An overview on what to expect from growing social media network TikTok and how brands can utilise their ads manager to increase brand awareness and improve customer relationship.
How many of you have feel confused, frustrated or overwhelmed by social media marketing?
How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time?
Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan!
Learn:
1) How to set yourself up for success on the top social media platforms.
2) goals of social media marketing
3) What kinds of content you should create
4) How to create a consistent and engaging brand across social media.
5) How to set up tools that automate a lot of your work and save your time.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Creating Killer Social Media CampaignsWahine Media
Being a brand or business on social media can be tough. In constant competition with friends and family, how do you capture the attention of consumers? Campaigns are a great way to build awareness, become familiar with your story or products, engage with your brand, and ultimately convert fans into advocates and advocates into sales. Through case studies and demonstrations, learn some of the techniques that you can use to reach your fans through killer campaigns.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
An overview on what to expect from growing social media network TikTok and how brands can utilise their ads manager to increase brand awareness and improve customer relationship.
How many of you have feel confused, frustrated or overwhelmed by social media marketing?
How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time?
Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan!
Learn:
1) How to set yourself up for success on the top social media platforms.
2) goals of social media marketing
3) What kinds of content you should create
4) How to create a consistent and engaging brand across social media.
5) How to set up tools that automate a lot of your work and save your time.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Creating Killer Social Media CampaignsWahine Media
Being a brand or business on social media can be tough. In constant competition with friends and family, how do you capture the attention of consumers? Campaigns are a great way to build awareness, become familiar with your story or products, engage with your brand, and ultimately convert fans into advocates and advocates into sales. Through case studies and demonstrations, learn some of the techniques that you can use to reach your fans through killer campaigns.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Similar to A 5-Step Guide to Social Media for the Entertainment Industry (20)
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
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Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Multilingual SEO Services | Multilingual Keyword Research | Filose
A 5-Step Guide to Social Media for the Entertainment Industry
1. Building Engaged
Audiences on Social Media
A Step-by-Step Guide for the Entertainment Industry
Editorial Manager, Owned Media
@dgodsall
David Godsall
2. • Step 1: Choose your channels
• Step 2: Harness your #fanpower
• Step 3: Get people engaged
• Step 4: Plan your launch campaign
• Step 5: Showtime!
5 steps to social media success
4. What are you trying to accomplish?
To choose the right social media channels, first you need establish your
objectives and what you’re willing to invest to achieve them. Here are some
questions to get you started:
• Who is the target audience for your project? (Think both geographically and
demographically.)
• How much time do you have to devote to managing your social efforts?
• Do you plan to bolster the reach of your messages with paid social or will you be
relying on organic reach?
• Is someone on your team going to be dedicated to managing social media, or are
day-to-day responsibilities going to be divided among a group of people?
5. • 58% of the entire global adult
population is on Facebook
• 19% of entire global adult
population is on Twitter
• 21% of the entire global adult
population is on Instagram
• Globally, Snapchat has the most
users aged 16-24 (57%)
• Facebook has the most users
aged 55-64 (10.6%)
Who’s on what?
7. • Thirteen of the top 15 fastest-
growing apps in the social
media and messaging
category globally have evolved
into multi-use mobile-social
content platforms that offer
chat as a feature.
• Chat app and social
networking app feature sets
are converging.
The fastest-growing apps
9. • 8 billion videos are viewed on Facebook daily
• Facebook views are aided significantly by autoplay
Facebook vs. YouTube
2013 - 2015
10. Charlotte Zoller, Director of Social Media,
Pitchfork
“You can’t survive solely on YouTube anymore
because if you have the content, you have to go
where your viewers are. This is especially true for
Facebook right now, as they tweaked the algorithm
to no longer favor YouTube video links anymore.”
11. • 65% of Facebook’s ~4 billion daily video
views come from mobile
• In Q2 of 2015, the average YouTube session
on mobile was 40 minutes
• 36% of people watch long-form videos via
mobile every day
• 50% of YouTube views are on mobile
• 90% of Twitter video views are on mobile
All content is mobile content
12. Video consumption takes on new forms with Snapchat’s
disappearing video and the new looksey playfulness.
The fragmentation of social video
13. Tools and tactics
1. Search streams
Set up search streams in Hootsuite to track keywords or hashtags on Twitter or Instagram that
relate to your project. For example: the keywords “horror movies” or the hashtag “#indiefilm.”
2. Twitter lists
Create a Twitter list of all the accounts you’d like to keep tabs on. For example, a list of influencers
or other artists you’d like to collaborate with.
3. Get started with social ads
A little money can go a long way when advertising on social networks, thanks to highly specific
targeting capabilities. Twitter, Facebook, and Instagram, for example, allow you to set targeting
parameters for your ads based on location, demographics, behavior, or interests.
15. Crowdfunding
• More than 40,000 film projects have
been funded on Indiegogo since the
site’s 2008 launch at the Sundance Film
Festival.
• Facebook is the most effective channel
for driving traffic to crowdfunding sites
because of its video-friendly algorithm.
• Your chances of crowdfunding success
are far greater if you’ve built your social
media audience in advance.
16. Crowd-sourcing ideas
Twitter enables you to invite whoever
you want, so follow people inspire
you.
Leverage Instagram’s high
engagement rates to test your ideas
and get feedback.
Pinterest enables creatives to curate
and share inspiration.
Treat social media like a dinner-
party—the more interesting the
guest list, the better the
conversation.
17. -Stephen Hawking
“Mankind's greatest achievements have come
about by talking, and its greatest failures by not
talking. It doesn't have to be like this. Our
greatest hopes could become reality in the
future. With the technology at our disposal, the
possibilities are unbounded. All we need to do is
make sure we keep talking.”
19. Finding talent
• Straight Kill Films held an
online casting call for its
upcoming film.
• Anyone could submit an
audition via YouTube.
• Actors used Twitter,
Facebook, and Instagram
to promote their auditions
using the hashtag
#StraightKillAuditions.
• The campaign resulted in
almost 1,000 auditions.
20. Tools and tactics
1. Search streams
Set up streams for any specific hashtags you use during your crowdsourcing efforts and
engage with anyone supporting your campaign .
2. Link shorteners
Shorten the URL to your crowdfunding page (Ow.ly and Bit.ly are common services) and
use the shortened link in all of your social media posts.
3. Analytics
Create weekly reports using Hootsuite Analytics to track the number of clicks your link is
getting, and the activity around your hashtag.
22. Share your process
• Inviting fans behind the
scenes Helps build
excitement.
• Parts of your process
that may seem
mundane to you and
your fellow pros, but
your audience will love
any chance to peek
behind the curtain.
23. Celebrate your peers
• A strictly self-promotional social
strategy has limited reach.
• Fans want to connect with fellow fans.
• Sharing the work that inspires you
keeps your community engaged while
your next project is still in progress.
24. Connect your fans
• Hosting a regular chat creates a venue for
fans to connect.
• You’ll need a clever hashtag. Seed and
Spark uses #filmcurious, for example.
• Ask your followers to submit any
questions using the hashtag.
• RTs amplify the conversation, enabling
new fans to discover you and your
projects.
• Quora and Reddit are both great social
networks for hosting Q&A sessions.
25. Tools and tactics
1. Consistent content:
Create one high-value video per week, such as longer tutorials or progress videos, and
upload to YouTube or Facebook.
2. Incentivize sharing:
Offer to release something desirable—a trailer, sneak peek, or a bonus clip—after your post
gets a certain number of RTs, likes, or shares.
3. Build your list:
Run a sweepstakes contest for free using Hootsuite Campaigns. Your audience will be
entered to win in exchange for their contact information, which you can then use promote
your project via email.
27. Assemble your social team
• Assign people to specific tasks, such as
replying to @mentions on Twitter or
comments on Facebook.
• Create a schedule for who will be handling
social on a daily (or hourly) basis.
• Divide channels between team members.
28. Get your content ready
• Your premier day content calendar
should contain your channel-by-
channel and hour-by-hour plan.
• Make sure all your visual assets are
created and approved in advance.
• Schedule messages in Hootsuite
ahead of premiere day so your team
can focus on real-time opportunities.
29. Prep a premiere-day surprise
To promote Unfriended, a “found footage”
horror film centered around the online
experiences of a group of high school students,
a campaign was launched across social media
including Facebook and Kik Messenger.
The audience was able
to have one-on-one
conversations with the
killer, receiving chilling
messages from her on
both platforms.
30. Tools and tactics
1. Teams
Use the Teams functionality within Hootsuite to delegate tasks to other people within one
shared platform, without sharing all of the passwords to your social networks.
2. Google Analytics
Setting up Google Analytics will help you track the number of visitors to your website via
social, and which networks that traffic came from.
3. Influencers
Prepare a list of media and other influential people in your field so you can proactively
engage on social and amplify relevant messages.
32. Insta-premiere
• Your most passionate fans are
likely those following you on
Instagram—reward them with
something surprising.
• Try revealing any big
announcements in a photo-by-
photo showcase.
33. Lights, camera, Snap!
“It’s real-time
movie-making,
one clip at a time.”
-Casey Neistat,
Snapchat Stories Star
34. In the room where it happens
Not everyone gets in on
opening night!
• Ahead of every performance,
members of the Hamilton cast put
on a short, unique show for fans
waiting in line for a chance to get a
$10 last-minute ticket.
• The videos are shared on YouTube
and promoted on Twitter with the
hashtag #Ham4Ham.
• The most popular videos have
>200K views
35. Real-time social video
• Periscope and Meerkat are great channels
for sharing red carpet moments.
• By sharing live, real-world experiences via
these social video channels, you connect
your online and in-person audiences.
• Save these channels for big moments.
36. On with the show!
Blog.hootsuite.com
Editorial Manager, Owned Media
@dgodsall
David Godsall
Editor's Notes
Treat social media like you would any other marketing campaign at the planning stages.
You need to have clear objectives, you need to know who you’re trying to reach, you need a budget (time and money), and you need to understand what the tools can do for you.
Let’s start with demographics. The big picture painted by these numbers is that the demographic distribution across both mainstream and emerging channels really is what you would intuitively figure. Maybe even more pronounced.
Now let’s focus on mobile. When you compare total time to frequency of use, you see a lot of the same players, but in different orders.
This frequency list really surprised me. The reason you see some unfamiliar apps is that this is a global list, and there are a lot of big markets in the world (China for instance) where people are reaching for their phones more frequently than Americans do.
So what’s your WeChat strategy? Line?
The big takeaway from this slide is that Facebook is still the dominant player.
What are the shared attributes of the fastest-growing apps? They are multi-use content and chat platforms.
People use them both for basic communication (1:1 or 1:many) and to share and discover content.
Think of these as future traffic drivers. (Except for Instagram—no one has figured out how to efficiently drive traffic from Instagram.)
With most audiences, when I talk about social video, people get nervous. Video is HARD! But you guys are a little different. Video is your strength, so you should be encouraged by these stats.
Traffic
Hours
Years
Snapchat! (This is actually an old stat, I think. They might be at 7 billion now.)
How many of you have heard about the big Facebook vs. Google showdown that happened throughout 2015?
By some measures, Facebook actually overtook YouTube in video views. That number is a bit suspect, though. Facebook counts at 3 seconds, where YouTube counts at 30.
More than half of Facebook’s video views are mobile. (Zuckerberg story.)
YouTube sessions are way longer than you would think.
It’s not just kids who watch long-form content on their phones; it’s everyone.
How many of you use Snapchat? How many use it every day?
This audience probably doesn’t need to be told to take Snapchat seriously, but there’s still a lot of skepticism out there. If you are a Snapchat skeptic, the numbers should convince you. It’s rapidly catching up to Facebook and YouTube in video views.
I’ve finished each of the steps with a slide on more detailed, tactical advice. You all have a pdf of the deck, so these might work better as takeaway notes, but I’ll cover them briefly here.
How many of you have crowdfunded projects before? How many would call it a success?
Crowdfunding opens some really interesting opportunities for independent artists—I don’t need to tell you guys that.
This is Sundance! Indiegogo launched here in 2008.
But the thing about crowdfunding is that YOU NEED A CROWD!
Treat your Kickstarter or Indiegogo page like a landing page. You have to build your audience somewhere else, then drive to the page.
I feel like I should have crowd-sourced better image ideas for this slide!
For creative people who really use social well, the dinner party analogy makes sense. And Twitter is where it happens.
This is kind of polyanna, but I really think it’s true.
I hope he actually said it. Mark Twain, Winston Churchill, and Plato are up there.
Have you guys heard of Tugg? There are other similar platforms out there.
Was Lazer Team a festival film? Not sure. Last year, I think it was Me and Earl and the Dying Girl and Lazer Team who came out on top!
Seriously, though, if you want to do something totally different and you want to demonstrate demand, you can build you niche audience on social and drive them to a platform like this.
They got a big earned media boost in Canada for the project. I’m not sure how scaleable it is, but it’s an interesting concept.
People love to peek behind the curtain.
It doesn’t have to be Jon Favreau Instagramming Scarlett Johansen. But if you do happen to have a candid backstage moment with Scarlett, I would recommend Instagramming it.
This slide speaks to the two-way nature of social media.
It’s not just about your relationship with your fans; it’s about their relationship with each other as well.
How many of you have ever hosted a Twitter chat?
I’ll admit, this one is kind of an advanced tactic. It takes some social media dexterity.
But it can go a long way toward creating real community around your projects.
I’ll admit , I had to Google “best filmmakers on Snapchat.” So I found this guy. He might be better described as “best Snapchatter who also makes films.”
The only person in the entertainment industry I follow is DJ Khaled. He’s a talented artists, but I’m not sure what you guys can learn from him.