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7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't, You Will Now)

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"Inbound marketing" is one of those buzzwords gurus love to over-complicate, but it's actually quite simple. In fact, you probably know more about it than you think.

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7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't, You Will Now)

  1. 1. You Didn’t Know You Knew About Rachel Parker, Resonance Content Marketing Inbound Marketing 7 Things * * and if you didn’t, you will now.
  2. 2. About Me • Founder & CEO, Resonance Content Marketing • Help clients grow their tribes and their bottom line through insanely good content • Author, The Content Marketing Coach
  3. 3. 1. WHAT IS INBOUND MARKETING? 1. What Inbound Marketing Is … and Is Not Twitter: @rachparker
  4. 4. Inbound Marketing Defined Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. - HubSpot
  5. 5. Inbound Marketing Is Not … … a “blog” crammed with copied-and- pasted press releases ... ”news about our company” … a “reason of the day why you should buy from us”
  6. 6. 1. WHAT IS INBOUND MARKETING? 2. How Inbound Differs From Outbound Twitter: @rachparker
  7. 7. INOUT
  8. 8. INOUTInterruption- based Attraction- based
  9. 9. INOUTAdvertising Direct mail Cold calling Blogging SEO Lead Generation
  10. 10. 1. WHAT IS INBOUND MARKETING? 3. Why Inbound Marketing Is Important Twitter: @rachparker
  11. 11. The Noise Factor: The average American is subjected to 3,000 – 20,000 marketing messages per day
  12. 12. The Trust Factor: Inbound marketing lets us build a foundation of trust.
  13. 13. The “What’s In It For Me” Factor: We have to give before we can expect people to listen to our marketing message.
  14. 14. 1. WHAT IS INBOUND MARKETING? 4. Inbound Marketing Is Multifaceted Twitter: @rachparker
  15. 15. 1. WHAT IS INBOUND MARKETING? 5. Inbound Marketing Does Not End With a Sale Twitter: @rachparker
  16. 16. Source: HubSpot
  17. 17. 1. WHAT IS INBOUND MARKETING? 6. Not All Inbound Marketing Is Online Twitter: @rachparker
  18. 18. Make sure your thought leaders are seizing opportunities to present at conferences … or host your own.
  19. 19. 1. WHAT IS INBOUND MARKETING? 7. Inbound Marketing Is Not Linear Twitter: @rachparker
  20. 20. It takes between 7 and 13 touchpoints before a consumer will even interact with your brand.
  21. 21. 1. WHAT IS INBOUND MARKETING? Final Thoughts Twitter: @rachparker
  22. 22. Know Like Trust
  23. 23. 1. WHAT IS INBOUND MARKETING? Ready to Learn More? Twitter: @rachparker
  24. 24. Ready to Learn More? freegiftfromrachel.com
  25. 25. Ready to Learn More? contentmarketingcoachbook.com
  26. 26. Q&A
  27. 27. Thank you!

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