An entertaining presentation to explain B2Bs & SMEs why they need to outsource their marketing Then the presentation shows how should they outsource marketing

1. Kingshuk Hazra | leadStrategus.

2. leadStrategus

3. @kingshukhazra
Unfortunately the best wine still needs a new bottle
“You may find an audience with innovators and early adopters, but the mainstream market, where the profit resides, will reject your product unless marketed correctly.”
Geoffrey Moore, Futurist Author __
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4. @kingshukhazra
THOUGHT
LEADERSHIP
VISUAL ELEMENTS – Advertising, Website,
Social Media,
Collateral, Case Studies
PUBLIC RELATIONS
1-1 EVENTS &
SPEAKING
TELE
DEMAND GENERATION PROCESSES
PROCEPROCESSES
PIPELINE QUALIY &
VELOCITY
DATABASE
CRM & MARKETING
AUTOMATION
SUPERIOR KNOWLEDGE & INSIGHT
OF CUSTOMERS
Do you focus on your Roots or only on To get the right Marketing ‘fruits’ you h athvee Le taove sw &o frrukits ?t he roots
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5. @kingshukhazra
Biggest challenge for Indian SME today - attracting /retaining talent
“All of our assets walk out of the door each evening. We have to make sure that they come back the next morning.”
Narayana Murthy, Founder - Infosys__
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leadStrategus

6. @kingshukhazra
Could your young Marketing team do with some leadership / mentoring?
“I am not afraid of an army of lion being led by a sheep; I am afraid of an army of sheep led by a lion.”
Alexander the Great__
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leadStrategus

7. @kingshukhazra
Extrapolation from multiple sources of data__
No serious Indian business can avoid going ‘digital’ anymore!
Out of 1,284 milion Indians
•1/6 have Internet access = 214 million
•1/10 have mobile internet access = 128 million
•1/13 have Social Media access = 100 million Considering that there are 1.3 million SMEs and < 5000 enterprises; and Corporate founders/ decision makers comprise the top strata of society, you don’t have to be a rocket science to assume that >90% of all Indian B2B decision makers are Online / Social / Mobile
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8. @kingshukhazra
"The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday's logic."
Peter Drucker, Father of Management__
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Should non-context aware techies drive your Marketing strategy?

9. @kingshukhazra
OUTSOURCED
MARKETING
LEADER
Team Motivation
Coaching & mentoring from someone who has walked the path – great for team spirit
To get ‘fruits’ – work on ‘roots’
Marketing excellence comes from sweating small back-end stuff
For B2B cos. – Marketing
Can be difference between survival & bankruptcy. Get a pro to guide your marketing
Traditional marketing still rocks
Effective old fashioned Tele, Events & PR still deliver the best ROI
Digital brings new dimension
You NEED digital, but does your digital agency really understand your business?

10. leadStrategus

11. @kingshukhazra
MARKETING ENGINE
Commnctn.
Engine
Case Study- create disseminate
Speaking & Tradeshows.
Social Media & PR
Demand Generation
Engine
Integrated Campaign
Connect Leads, Opportunity, & Deals in 1 database
Leads
Engine
Connect & flow of Leads, Opportunity, & Deals
Measure & Optimize Engine
Web Optimization
Test, test & test
Track activities
Stakeholder Sensing Engine
Market Intelligence & Research
Market Research
Web Research

12. @kingshukhazra
Thought Leadership
•Marketing Roadmap & Plan
•Executive Preso. create & coach
•Media & Analyst Relations
Awareness build & Collateral
•Case Study & References
•Articles & writeups
•Offline & Online Advertising
•Social Media memes & posting
Demand Generation
•Partner Co- Marketing
•Direct mail & email marketing
•Media buying
•Search Engine
•Own Events
•Trade show
Marketing Infrastructure
•Outbound Telemarketing
•CRM & Marketing Automation Software
•Database Build & Maintenance
leadStrategus

13. @kingshukhazra
Marketing
Elements
Scope
•Create & fine tune Marketing Roadmap & Plan
•Mentor & guide team / agency
•Create & fine tune Marketing Roadmap & Plan
•Do Thought Leadership activities (PR+AR, Exec. Presentation + coach)
•Create & fine tune Marketing Roadmap & Plan
•Do Thought Leadership
•Do Awareness / collateral (writeups, Social Media, reference, Advertising)
•Only Advisor
•Primarily Advisor
•Outsourcing + Advisory
•Create & fine tune Marketing Roadmap & Plan
•Do Thought Leadership, Awareness/ Collateral, Demand Generation & Infrastructure
•Full Outsourcing
Plan, Mentor & Monitor
Some Execution
Significant Execution
All Execution

14. Warning! Self Promotion follows!  __
leadStrategus

15. @kingshukhazra
I.Expertise – We live, breathe, & swear by B2B Marketing
II.Competence – In this line – as a business / exec. for over 15 years
III.Trustworthiness – We will not make any promises we cant keep
leadStrategus

16. @kingshukhazra
•Kingshuk is a B2B industry Chief Marketing Officer with a heritage of delivering Marketing Execution + Leadership across SAP, Amazon Web Services, IBM, Oracle, Gartner – many places as marketing employee #1/2
•Has strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running
•Highest levels of integrity – WYSIWYG (What You See Is What You Get)

17. @kingshukhazra
Just do some stuff. Take the first steps.
The worst that can happen is you will feel a bit strange.
The best? You begin to revolutionise your marketing.
“
”
Source: B2B Summit 2013 crunched by @earnestagency
leadStrategus

18. Kingshuk Hazra | leadStrategus.
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