SlideShare a Scribd company logo
1 of 18
Download to read offline
Kingshuk Hazra | leadStrategus.
leadStrategus
@kingshukhazra 
Unfortunately the best wine still needs a new bottle 
“You may find an audience with innovators and early adopters, but the mainstream market, where the profit resides, will reject your product unless marketed correctly.” 
Geoffrey Moore, Futurist Author __ 
1
@kingshukhazra 
THOUGHT 
LEADERSHIP 
VISUAL ELEMENTS – Advertising, Website, 
Social Media, 
Collateral, Case Studies 
PUBLIC RELATIONS 
1-1 EVENTS & 
SPEAKING 
TELE 
DEMAND GENERATION PROCESSES 
PROCEPROCESSES 
PIPELINE QUALIY & 
VELOCITY 
DATABASE 
CRM & MARKETING 
AUTOMATION 
SUPERIOR KNOWLEDGE & INSIGHT 
OF CUSTOMERS 
Do you focus on your Roots or only on To get the right Marketing ‘fruits’ you h athvee Le taove sw &o frrukits ?t he roots 
2
@kingshukhazra 
Biggest challenge for Indian SME today - attracting /retaining talent 
“All of our assets walk out of the door each evening. We have to make sure that they come back the next morning.” 
Narayana Murthy, Founder - Infosys__ 
3 
leadStrategus
@kingshukhazra 
Could your young Marketing team do with some leadership / mentoring? 
“I am not afraid of an army of lion being led by a sheep; I am afraid of an army of sheep led by a lion.” 
Alexander the Great__ 
4 
leadStrategus
@kingshukhazra 
Extrapolation from multiple sources of data__ 
No serious Indian business can avoid going ‘digital’ anymore! 
Out of 1,284 milion Indians 
•1/6 have Internet access = 214 million 
•1/10 have mobile internet access = 128 million 
•1/13 have Social Media access = 100 million Considering that there are 1.3 million SMEs and < 5000 enterprises; and Corporate founders/ decision makers comprise the top strata of society, you don’t have to be a rocket science to assume that >90% of all Indian B2B decision makers are Online / Social / Mobile 
5
@kingshukhazra 
"The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday's logic." 
Peter Drucker, Father of Management__ 
6 
Should non-context aware techies drive your Marketing strategy?
@kingshukhazra 
OUTSOURCED 
MARKETING 
LEADER 
Team Motivation 
Coaching & mentoring from someone who has walked the path – great for team spirit 
To get ‘fruits’ – work on ‘roots’ 
Marketing excellence comes from sweating small back-end stuff 
For B2B cos. – Marketing 
Can be difference between survival & bankruptcy. Get a pro to guide your marketing 
Traditional marketing still rocks 
Effective old fashioned Tele, Events & PR still deliver the best ROI 
Digital brings new dimension 
You NEED digital, but does your digital agency really understand your business?
leadStrategus
@kingshukhazra 
MARKETING ENGINE 
Commnctn. 
Engine 
Case Study- create disseminate 
Speaking & Tradeshows. 
Social Media & PR 
Demand Generation 
Engine 
Integrated Campaign 
Connect Leads, Opportunity, & Deals in 1 database 
Leads 
Engine 
Connect & flow of Leads, Opportunity, & Deals 
Measure & Optimize Engine 
Web Optimization 
Test, test & test 
Track activities 
Stakeholder Sensing Engine 
Market Intelligence & Research 
Market Research 
Web Research
@kingshukhazra 
Thought Leadership 
•Marketing Roadmap & Plan 
•Executive Preso. create & coach 
•Media & Analyst Relations 
Awareness build & Collateral 
•Case Study & References 
•Articles & writeups 
•Offline & Online Advertising 
•Social Media memes & posting 
Demand Generation 
•Partner Co- Marketing 
•Direct mail & email marketing 
•Media buying 
•Search Engine 
•Own Events 
•Trade show 
Marketing Infrastructure 
•Outbound Telemarketing 
•CRM & Marketing Automation Software 
•Database Build & Maintenance 
leadStrategus
@kingshukhazra 
Marketing 
Elements 
Scope 
•Create & fine tune Marketing Roadmap & Plan 
•Mentor & guide team / agency 
•Create & fine tune Marketing Roadmap & Plan 
•Do Thought Leadership activities (PR+AR, Exec. Presentation + coach) 
•Create & fine tune Marketing Roadmap & Plan 
•Do Thought Leadership 
•Do Awareness / collateral (writeups, Social Media, reference, Advertising) 
•Only Advisor 
•Primarily Advisor 
•Outsourcing + Advisory 
•Create & fine tune Marketing Roadmap & Plan 
•Do Thought Leadership, Awareness/ Collateral, Demand Generation & Infrastructure 
•Full Outsourcing 
Plan, Mentor & Monitor 
Some Execution 
Significant Execution 
All Execution
Warning! Self Promotion follows!  __ 
leadStrategus
@kingshukhazra 
I.Expertise – We live, breathe, & swear by B2B Marketing 
II.Competence – In this line – as a business / exec. for over 15 years 
III.Trustworthiness – We will not make any promises we cant keep 
leadStrategus
@kingshukhazra 
•Kingshuk is a B2B industry Chief Marketing Officer with a heritage of delivering Marketing Execution + Leadership across SAP, Amazon Web Services, IBM, Oracle, Gartner – many places as marketing employee #1/2 
•Has strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running 
•Highest levels of integrity – WYSIWYG (What You See Is What You Get)
@kingshukhazra 
Just do some stuff. Take the first steps. 
The worst that can happen is you will feel a bit strange. 
The best? You begin to revolutionise your marketing. 
“ 
” 
Source: B2B Summit 2013 crunched by @earnestagency 
leadStrategus
Kingshuk Hazra | leadStrategus. 
Explore More Such Ideas: www.pinterest.com/kingshukhazra/ 
Interact With Us: www.linkedin.com/in/kingshuk/ 
Talk with Us: +91 9845980970 
You are welcome to share this document with anyone - as long as you don’t change this. We will love to have your feedback/suggestions mailto:kingshuk@leadstrategus.com

More Related Content

What's hot

Want Better Customers? Start with Better Leads.
Want Better Customers? Start with Better Leads.Want Better Customers? Start with Better Leads.
Want Better Customers? Start with Better Leads.
InsideView
 
The Winning Formula for Exceptional Content
The Winning Formula for Exceptional ContentThe Winning Formula for Exceptional Content
The Winning Formula for Exceptional Content
Acquia
 
13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn
Noah Rickun
 

What's hot (20)

Lee Hecht Harrison Startup
Lee Hecht Harrison Startup Lee Hecht Harrison Startup
Lee Hecht Harrison Startup
 
Want Better Customers? Start with Better Leads.
Want Better Customers? Start with Better Leads.Want Better Customers? Start with Better Leads.
Want Better Customers? Start with Better Leads.
 
Sales Powered Marketing for Startups and Small Businesses
Sales Powered Marketing for Startups and Small BusinessesSales Powered Marketing for Startups and Small Businesses
Sales Powered Marketing for Startups and Small Businesses
 
Mastering your brand story in the digital age with content marketing
Mastering your brand story in the digital age with content marketingMastering your brand story in the digital age with content marketing
Mastering your brand story in the digital age with content marketing
 
Content Marketing moving beyond buzzwords
Content Marketing moving beyond buzzwordsContent Marketing moving beyond buzzwords
Content Marketing moving beyond buzzwords
 
Generate Sales Through Social Media
Generate Sales Through Social MediaGenerate Sales Through Social Media
Generate Sales Through Social Media
 
Trade secrets for trade show sales success
Trade secrets for trade show sales successTrade secrets for trade show sales success
Trade secrets for trade show sales success
 
Referral hacks: 22 best practices to help you win more business
Referral hacks: 22 best practices to help you win more businessReferral hacks: 22 best practices to help you win more business
Referral hacks: 22 best practices to help you win more business
 
Inbound Methodology: Convert
Inbound Methodology: ConvertInbound Methodology: Convert
Inbound Methodology: Convert
 
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social MediaBrief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
 
The Winning Formula for Exceptional Content
The Winning Formula for Exceptional ContentThe Winning Formula for Exceptional Content
The Winning Formula for Exceptional Content
 
Comparing 12 Website Designs and Branding
Comparing 12 Website Designs and BrandingComparing 12 Website Designs and Branding
Comparing 12 Website Designs and Branding
 
50 Successful People Share the Best Advice They Ever Received
50 Successful People Share the Best Advice They Ever Received50 Successful People Share the Best Advice They Ever Received
50 Successful People Share the Best Advice They Ever Received
 
5 Must-Haves For Boosting Sales With Social Media
5 Must-Haves For Boosting Sales With Social Media 5 Must-Haves For Boosting Sales With Social Media
5 Must-Haves For Boosting Sales With Social Media
 
Social Media in the Era of Inbound Marketing
Social Media in the Era of Inbound MarketingSocial Media in the Era of Inbound Marketing
Social Media in the Era of Inbound Marketing
 
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
7 Things You Didn't Know You Knew About Inbound Marketing (And If You Didn't,...
 
13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn
 
12 inbound marketers to follow on Twitter
12 inbound marketers to follow on Twitter12 inbound marketers to follow on Twitter
12 inbound marketers to follow on Twitter
 
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
Eight Signs Your Marketing Content Is Being Wasted, Ignored, Exploited...Or W...
 
Sales Hacks: 22 tricks, shortcuts and other tips to make you more successful ...
Sales Hacks: 22 tricks, shortcuts and other tips to make you more successful ...Sales Hacks: 22 tricks, shortcuts and other tips to make you more successful ...
Sales Hacks: 22 tricks, shortcuts and other tips to make you more successful ...
 

Similar to Is it time for Indian B2B SMEs to outsource their Marketing?

[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
Mintigo1
 
Best Practices in Service Provider Marketing - MSP World 2016 - by MeritMile...
Best Practices in Service Provider Marketing -  MSP World 2016 - by MeritMile...Best Practices in Service Provider Marketing -  MSP World 2016 - by MeritMile...
Best Practices in Service Provider Marketing - MSP World 2016 - by MeritMile...
Scott Lindars
 
The Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for SuccessThe Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for Success
Act-On Software
 

Similar to Is it time for Indian B2B SMEs to outsource their Marketing? (20)

1.27.15
1.27.151.27.15
1.27.15
 
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
 
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessSocial Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
 
Digital Marketing in Canada, an Introduction
Digital Marketing in Canada, an IntroductionDigital Marketing in Canada, an Introduction
Digital Marketing in Canada, an Introduction
 
Adam Sharp - Funnel 16-9-2013
Adam Sharp - Funnel 16-9-2013Adam Sharp - Funnel 16-9-2013
Adam Sharp - Funnel 16-9-2013
 
Brand delight essentials in a disruptive era june 2018
Brand delight essentials in a disruptive era june 2018Brand delight essentials in a disruptive era june 2018
Brand delight essentials in a disruptive era june 2018
 
Shane Redding TFM&A 2015 Marketing Automation IDM masterclass
Shane Redding   TFM&A 2015 Marketing Automation IDM masterclassShane Redding   TFM&A 2015 Marketing Automation IDM masterclass
Shane Redding TFM&A 2015 Marketing Automation IDM masterclass
 
Integrated Marketing
Integrated MarketingIntegrated Marketing
Integrated Marketing
 
Growth Marketing: Beyond the Buzzword in 2020 - Yannick Khayati, Growth Expe...
Growth Marketing: Beyond the Buzzword in 2020  - Yannick Khayati, Growth Expe...Growth Marketing: Beyond the Buzzword in 2020  - Yannick Khayati, Growth Expe...
Growth Marketing: Beyond the Buzzword in 2020 - Yannick Khayati, Growth Expe...
 
How to use Customer Success to Predict and Drive Up-Sell
How to use Customer Success to Predict and Drive Up-SellHow to use Customer Success to Predict and Drive Up-Sell
How to use Customer Success to Predict and Drive Up-Sell
 
Introducing Digital Works Group UK
Introducing Digital Works Group UKIntroducing Digital Works Group UK
Introducing Digital Works Group UK
 
Six Essentials for Innovating in Channel Sales & Marketing
Six Essentials for Innovating in Channel Sales & MarketingSix Essentials for Innovating in Channel Sales & Marketing
Six Essentials for Innovating in Channel Sales & Marketing
 
Predictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + Nets
Predictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + NetsPredictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + Nets
Predictable Revenue Guide to Tripling Your Sales Part 2 - Marketing + Nets
 
The Road to Digital Excellence - Digital Marketing/Generate UK
The Road to Digital Excellence - Digital Marketing/Generate UKThe Road to Digital Excellence - Digital Marketing/Generate UK
The Road to Digital Excellence - Digital Marketing/Generate UK
 
Maestro Group - Intro
Maestro Group - IntroMaestro Group - Intro
Maestro Group - Intro
 
Marketing now
Marketing nowMarketing now
Marketing now
 
Responsive Marketing - Market Engagement on Steroids
Responsive Marketing - Market Engagement on SteroidsResponsive Marketing - Market Engagement on Steroids
Responsive Marketing - Market Engagement on Steroids
 
Best Practices in Service Provider Marketing - MSP World 2016 - by MeritMile...
Best Practices in Service Provider Marketing -  MSP World 2016 - by MeritMile...Best Practices in Service Provider Marketing -  MSP World 2016 - by MeritMile...
Best Practices in Service Provider Marketing - MSP World 2016 - by MeritMile...
 
Marketing skills 2020
Marketing skills 2020Marketing skills 2020
Marketing skills 2020
 
The Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for SuccessThe Marketing Automation Blueprint for Success
The Marketing Automation Blueprint for Success
 

Recently uploaded

INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
RicaAbellanosa
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
Victoria Olsina
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
infoobataborsi24
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
 

Recently uploaded (20)

Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSEINCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
 
Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year Olds
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfMeta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 

Is it time for Indian B2B SMEs to outsource their Marketing?

  • 1. Kingshuk Hazra | leadStrategus.
  • 3. @kingshukhazra Unfortunately the best wine still needs a new bottle “You may find an audience with innovators and early adopters, but the mainstream market, where the profit resides, will reject your product unless marketed correctly.” Geoffrey Moore, Futurist Author __ 1
  • 4. @kingshukhazra THOUGHT LEADERSHIP VISUAL ELEMENTS – Advertising, Website, Social Media, Collateral, Case Studies PUBLIC RELATIONS 1-1 EVENTS & SPEAKING TELE DEMAND GENERATION PROCESSES PROCEPROCESSES PIPELINE QUALIY & VELOCITY DATABASE CRM & MARKETING AUTOMATION SUPERIOR KNOWLEDGE & INSIGHT OF CUSTOMERS Do you focus on your Roots or only on To get the right Marketing ‘fruits’ you h athvee Le taove sw &o frrukits ?t he roots 2
  • 5. @kingshukhazra Biggest challenge for Indian SME today - attracting /retaining talent “All of our assets walk out of the door each evening. We have to make sure that they come back the next morning.” Narayana Murthy, Founder - Infosys__ 3 leadStrategus
  • 6. @kingshukhazra Could your young Marketing team do with some leadership / mentoring? “I am not afraid of an army of lion being led by a sheep; I am afraid of an army of sheep led by a lion.” Alexander the Great__ 4 leadStrategus
  • 7. @kingshukhazra Extrapolation from multiple sources of data__ No serious Indian business can avoid going ‘digital’ anymore! Out of 1,284 milion Indians •1/6 have Internet access = 214 million •1/10 have mobile internet access = 128 million •1/13 have Social Media access = 100 million Considering that there are 1.3 million SMEs and < 5000 enterprises; and Corporate founders/ decision makers comprise the top strata of society, you don’t have to be a rocket science to assume that >90% of all Indian B2B decision makers are Online / Social / Mobile 5
  • 8. @kingshukhazra "The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday's logic." Peter Drucker, Father of Management__ 6 Should non-context aware techies drive your Marketing strategy?
  • 9. @kingshukhazra OUTSOURCED MARKETING LEADER Team Motivation Coaching & mentoring from someone who has walked the path – great for team spirit To get ‘fruits’ – work on ‘roots’ Marketing excellence comes from sweating small back-end stuff For B2B cos. – Marketing Can be difference between survival & bankruptcy. Get a pro to guide your marketing Traditional marketing still rocks Effective old fashioned Tele, Events & PR still deliver the best ROI Digital brings new dimension You NEED digital, but does your digital agency really understand your business?
  • 11. @kingshukhazra MARKETING ENGINE Commnctn. Engine Case Study- create disseminate Speaking & Tradeshows. Social Media & PR Demand Generation Engine Integrated Campaign Connect Leads, Opportunity, & Deals in 1 database Leads Engine Connect & flow of Leads, Opportunity, & Deals Measure & Optimize Engine Web Optimization Test, test & test Track activities Stakeholder Sensing Engine Market Intelligence & Research Market Research Web Research
  • 12. @kingshukhazra Thought Leadership •Marketing Roadmap & Plan •Executive Preso. create & coach •Media & Analyst Relations Awareness build & Collateral •Case Study & References •Articles & writeups •Offline & Online Advertising •Social Media memes & posting Demand Generation •Partner Co- Marketing •Direct mail & email marketing •Media buying •Search Engine •Own Events •Trade show Marketing Infrastructure •Outbound Telemarketing •CRM & Marketing Automation Software •Database Build & Maintenance leadStrategus
  • 13. @kingshukhazra Marketing Elements Scope •Create & fine tune Marketing Roadmap & Plan •Mentor & guide team / agency •Create & fine tune Marketing Roadmap & Plan •Do Thought Leadership activities (PR+AR, Exec. Presentation + coach) •Create & fine tune Marketing Roadmap & Plan •Do Thought Leadership •Do Awareness / collateral (writeups, Social Media, reference, Advertising) •Only Advisor •Primarily Advisor •Outsourcing + Advisory •Create & fine tune Marketing Roadmap & Plan •Do Thought Leadership, Awareness/ Collateral, Demand Generation & Infrastructure •Full Outsourcing Plan, Mentor & Monitor Some Execution Significant Execution All Execution
  • 14. Warning! Self Promotion follows!  __ leadStrategus
  • 15. @kingshukhazra I.Expertise – We live, breathe, & swear by B2B Marketing II.Competence – In this line – as a business / exec. for over 15 years III.Trustworthiness – We will not make any promises we cant keep leadStrategus
  • 16. @kingshukhazra •Kingshuk is a B2B industry Chief Marketing Officer with a heritage of delivering Marketing Execution + Leadership across SAP, Amazon Web Services, IBM, Oracle, Gartner – many places as marketing employee #1/2 •Has strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running •Highest levels of integrity – WYSIWYG (What You See Is What You Get)
  • 17. @kingshukhazra Just do some stuff. Take the first steps. The worst that can happen is you will feel a bit strange. The best? You begin to revolutionise your marketing. “ ” Source: B2B Summit 2013 crunched by @earnestagency leadStrategus
  • 18. Kingshuk Hazra | leadStrategus. Explore More Such Ideas: www.pinterest.com/kingshukhazra/ Interact With Us: www.linkedin.com/in/kingshuk/ Talk with Us: +91 9845980970 You are welcome to share this document with anyone - as long as you don’t change this. We will love to have your feedback/suggestions mailto:kingshuk@leadstrategus.com