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Kingshuk Hazra | leadStrategus.
leadStrategus
@kingshukhazra 
Unfortunately the best wine still needs a new bottle 
“You may find an audience with innovators and early adopters, but the mainstream market, where the profit resides, will reject your product unless marketed correctly.” 
Geoffrey Moore, Futurist Author __ 
1
@kingshukhazra 
THOUGHT 
LEADERSHIP 
VISUAL ELEMENTS – Advertising, Website, 
Social Media, 
Collateral, Case Studies 
PUBLIC RELATIONS 
1-1 EVENTS & 
SPEAKING 
TELE 
DEMAND GENERATION PROCESSES 
PROCEPROCESSES 
PIPELINE QUALIY & 
VELOCITY 
DATABASE 
CRM & MARKETING 
AUTOMATION 
SUPERIOR KNOWLEDGE & INSIGHT 
OF CUSTOMERS 
Do you focus on your Roots or only on To get the right Marketing ‘fruits’ you h athvee Le taove sw &o frrukits ?t he roots 
2
@kingshukhazra 
Biggest challenge for Indian SME today - attracting /retaining talent 
“All of our assets walk out of the door each evening. We have to make sure that they come back the next morning.” 
Narayana Murthy, Founder - Infosys__ 
3 
leadStrategus
@kingshukhazra 
Could your young Marketing team do with some leadership / mentoring? 
“I am not afraid of an army of lion being led by a sheep; I am afraid of an army of sheep led by a lion.” 
Alexander the Great__ 
4 
leadStrategus
@kingshukhazra 
Extrapolation from multiple sources of data__ 
No serious Indian business can avoid going ‘digital’ anymore! 
Out of 1,284 milion Indians 
•1/6 have Internet access = 214 million 
•1/10 have mobile internet access = 128 million 
•1/13 have Social Media access = 100 million Considering that there are 1.3 million SMEs and < 5000 enterprises; and Corporate founders/ decision makers comprise the top strata of society, you don’t have to be a rocket science to assume that >90% of all Indian B2B decision makers are Online / Social / Mobile 
5
@kingshukhazra 
"The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday's logic." 
Peter Drucker, Father of Management__ 
6 
Should non-context aware techies drive your Marketing strategy?
@kingshukhazra 
OUTSOURCED 
MARKETING 
LEADER 
Team Motivation 
Coaching & mentoring from someone who has walked the path – great for team spirit 
To get ‘fruits’ – work on ‘roots’ 
Marketing excellence comes from sweating small back-end stuff 
For B2B cos. – Marketing 
Can be difference between survival & bankruptcy. Get a pro to guide your marketing 
Traditional marketing still rocks 
Effective old fashioned Tele, Events & PR still deliver the best ROI 
Digital brings new dimension 
You NEED digital, but does your digital agency really understand your business?
leadStrategus
@kingshukhazra 
MARKETING ENGINE 
Commnctn. 
Engine 
Case Study- create disseminate 
Speaking & Tradeshows. 
Social Media & PR 
Demand Generation 
Engine 
Integrated Campaign 
Connect Leads, Opportunity, & Deals in 1 database 
Leads 
Engine 
Connect & flow of Leads, Opportunity, & Deals 
Measure & Optimize Engine 
Web Optimization 
Test, test & test 
Track activities 
Stakeholder Sensing Engine 
Market Intelligence & Research 
Market Research 
Web Research
@kingshukhazra 
Thought Leadership 
•Marketing Roadmap & Plan 
•Executive Preso. create & coach 
•Media & Analyst Relations 
Awareness build & Collateral 
•Case Study & References 
•Articles & writeups 
•Offline & Online Advertising 
•Social Media memes & posting 
Demand Generation 
•Partner Co- Marketing 
•Direct mail & email marketing 
•Media buying 
•Search Engine 
•Own Events 
•Trade show 
Marketing Infrastructure 
•Outbound Telemarketing 
•CRM & Marketing Automation Software 
•Database Build & Maintenance 
leadStrategus
@kingshukhazra 
Marketing 
Elements 
Scope 
•Create & fine tune Marketing Roadmap & Plan 
•Mentor & guide team / agency 
•Create & fine tune Marketing Roadmap & Plan 
•Do Thought Leadership activities (PR+AR, Exec. Presentation + coach) 
•Create & fine tune Marketing Roadmap & Plan 
•Do Thought Leadership 
•Do Awareness / collateral (writeups, Social Media, reference, Advertising) 
•Only Advisor 
•Primarily Advisor 
•Outsourcing + Advisory 
•Create & fine tune Marketing Roadmap & Plan 
•Do Thought Leadership, Awareness/ Collateral, Demand Generation & Infrastructure 
•Full Outsourcing 
Plan, Mentor & Monitor 
Some Execution 
Significant Execution 
All Execution
Warning! Self Promotion follows!  __ 
leadStrategus
@kingshukhazra 
I.Expertise – We live, breathe, & swear by B2B Marketing 
II.Competence – In this line – as a business / exec. for over 15 years 
III.Trustworthiness – We will not make any promises we cant keep 
leadStrategus
@kingshukhazra 
•Kingshuk is a B2B industry Chief Marketing Officer with a heritage of delivering Marketing Execution + Leadership across SAP, Amazon Web Services, IBM, Oracle, Gartner – many places as marketing employee #1/2 
•Has strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running 
•Highest levels of integrity – WYSIWYG (What You See Is What You Get)
@kingshukhazra 
Just do some stuff. Take the first steps. 
The worst that can happen is you will feel a bit strange. 
The best? You begin to revolutionise your marketing. 
“ 
” 
Source: B2B Summit 2013 crunched by @earnestagency 
leadStrategus
Kingshuk Hazra | leadStrategus. 
Explore More Such Ideas: www.pinterest.com/kingshukhazra/ 
Interact With Us: www.linkedin.com/in/kingshuk/ 
Talk with Us: +91 9845980970 
You are welcome to share this document with anyone - as long as you don’t change this. We will love to have your feedback/suggestions mailto:kingshuk@leadstrategus.com

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Lead Marketing Strategist Insights

  • 1. Kingshuk Hazra | leadStrategus.
  • 3. @kingshukhazra Unfortunately the best wine still needs a new bottle “You may find an audience with innovators and early adopters, but the mainstream market, where the profit resides, will reject your product unless marketed correctly.” Geoffrey Moore, Futurist Author __ 1
  • 4. @kingshukhazra THOUGHT LEADERSHIP VISUAL ELEMENTS – Advertising, Website, Social Media, Collateral, Case Studies PUBLIC RELATIONS 1-1 EVENTS & SPEAKING TELE DEMAND GENERATION PROCESSES PROCEPROCESSES PIPELINE QUALIY & VELOCITY DATABASE CRM & MARKETING AUTOMATION SUPERIOR KNOWLEDGE & INSIGHT OF CUSTOMERS Do you focus on your Roots or only on To get the right Marketing ‘fruits’ you h athvee Le taove sw &o frrukits ?t he roots 2
  • 5. @kingshukhazra Biggest challenge for Indian SME today - attracting /retaining talent “All of our assets walk out of the door each evening. We have to make sure that they come back the next morning.” Narayana Murthy, Founder - Infosys__ 3 leadStrategus
  • 6. @kingshukhazra Could your young Marketing team do with some leadership / mentoring? “I am not afraid of an army of lion being led by a sheep; I am afraid of an army of sheep led by a lion.” Alexander the Great__ 4 leadStrategus
  • 7. @kingshukhazra Extrapolation from multiple sources of data__ No serious Indian business can avoid going ‘digital’ anymore! Out of 1,284 milion Indians •1/6 have Internet access = 214 million •1/10 have mobile internet access = 128 million •1/13 have Social Media access = 100 million Considering that there are 1.3 million SMEs and < 5000 enterprises; and Corporate founders/ decision makers comprise the top strata of society, you don’t have to be a rocket science to assume that >90% of all Indian B2B decision makers are Online / Social / Mobile 5
  • 8. @kingshukhazra "The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday's logic." Peter Drucker, Father of Management__ 6 Should non-context aware techies drive your Marketing strategy?
  • 9. @kingshukhazra OUTSOURCED MARKETING LEADER Team Motivation Coaching & mentoring from someone who has walked the path – great for team spirit To get ‘fruits’ – work on ‘roots’ Marketing excellence comes from sweating small back-end stuff For B2B cos. – Marketing Can be difference between survival & bankruptcy. Get a pro to guide your marketing Traditional marketing still rocks Effective old fashioned Tele, Events & PR still deliver the best ROI Digital brings new dimension You NEED digital, but does your digital agency really understand your business?
  • 11. @kingshukhazra MARKETING ENGINE Commnctn. Engine Case Study- create disseminate Speaking & Tradeshows. Social Media & PR Demand Generation Engine Integrated Campaign Connect Leads, Opportunity, & Deals in 1 database Leads Engine Connect & flow of Leads, Opportunity, & Deals Measure & Optimize Engine Web Optimization Test, test & test Track activities Stakeholder Sensing Engine Market Intelligence & Research Market Research Web Research
  • 12. @kingshukhazra Thought Leadership •Marketing Roadmap & Plan •Executive Preso. create & coach •Media & Analyst Relations Awareness build & Collateral •Case Study & References •Articles & writeups •Offline & Online Advertising •Social Media memes & posting Demand Generation •Partner Co- Marketing •Direct mail & email marketing •Media buying •Search Engine •Own Events •Trade show Marketing Infrastructure •Outbound Telemarketing •CRM & Marketing Automation Software •Database Build & Maintenance leadStrategus
  • 13. @kingshukhazra Marketing Elements Scope •Create & fine tune Marketing Roadmap & Plan •Mentor & guide team / agency •Create & fine tune Marketing Roadmap & Plan •Do Thought Leadership activities (PR+AR, Exec. Presentation + coach) •Create & fine tune Marketing Roadmap & Plan •Do Thought Leadership •Do Awareness / collateral (writeups, Social Media, reference, Advertising) •Only Advisor •Primarily Advisor •Outsourcing + Advisory •Create & fine tune Marketing Roadmap & Plan •Do Thought Leadership, Awareness/ Collateral, Demand Generation & Infrastructure •Full Outsourcing Plan, Mentor & Monitor Some Execution Significant Execution All Execution
  • 14. Warning! Self Promotion follows!  __ leadStrategus
  • 15. @kingshukhazra I.Expertise – We live, breathe, & swear by B2B Marketing II.Competence – In this line – as a business / exec. for over 15 years III.Trustworthiness – We will not make any promises we cant keep leadStrategus
  • 16. @kingshukhazra •Kingshuk is a B2B industry Chief Marketing Officer with a heritage of delivering Marketing Execution + Leadership across SAP, Amazon Web Services, IBM, Oracle, Gartner – many places as marketing employee #1/2 •Has strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running •Highest levels of integrity – WYSIWYG (What You See Is What You Get)
  • 17. @kingshukhazra Just do some stuff. Take the first steps. The worst that can happen is you will feel a bit strange. The best? You begin to revolutionise your marketing. “ ” Source: B2B Summit 2013 crunched by @earnestagency leadStrategus
  • 18. Kingshuk Hazra | leadStrategus. Explore More Such Ideas: www.pinterest.com/kingshukhazra/ Interact With Us: www.linkedin.com/in/kingshuk/ Talk with Us: +91 9845980970 You are welcome to share this document with anyone - as long as you don’t change this. We will love to have your feedback/suggestions mailto:kingshuk@leadstrategus.com