Every content marketing program needs support from subject matter experts (SMEs) ... but how do you get them to buy in? In today's Frequently Tweeted Question (FTQ), we've got 3 proven strategies to help you build solid, successful relationships with SMEs across your organization.

1. How Do I Get
BUY-IN
From Our
SMEs?
A Frequently Tweeted Question (FTQ)
From Resonance Content Marketing

2. “If our content is going to
succeed, we need input
from our subject matter
experts (SMEs) — but how
do we get them on board?”
@resonancecont

3. @resonancecont
Strategy #1:
Get
support
from
the
top.

4. @resonancecont
Strategy #1: Get Support From the Top
Get
your
CEO
to
declare
his
or
her
support
for
your
content
marke9ng
program.

5. @resonancecont
Strategy #1: Get Support From the Top
Their
support
will
encourage
par9cipa9on
by
reinforcing
that
this
is
not
just
another
“marke9ng
flavor
of
the
month.”

6. @resonancecont
Strategy #2:
Pitch
your
program.

7. @resonancecont
Strategy #2: Pitch Your Program
Treat
your
first
mee9ng
with
an
SME
as
you
would
a
sales
call.

8. @resonancecont
Strategy #2: Pitch Your Program
Focus
on
the
benefits
• to
the
company
(brand
awareness,
lead
genera9on)
• to
the
SME
personally
(thought
leadership,
respect
among
peers)

9. @resonancecont
Strategy #3:
Take
a
walk
in
their
world.

10. @resonancecont
Strategy #3: Take a Walk in Their World
Do
your
homework:
• Educate
yourself
on
what
your
SMEs
are
working
on.
• Learn
their
lingo.
• Ask
if
you
can
shadow
them
or
do
a
“ride-­‐along.”

11. @resonancecont
Want to Learn More?
Join
us
at
this
month’s
webinar,
How
to
Work
With
SMEs
resonancewebinar.com

12. Got a question
for our next
FTQ?
Hit us up on
Twitter at
@resonancecont