This document provides tips for building a successful practice and avoiding common mistakes. It emphasizes the importance of branding, understanding your target audience, offering relevant services, using social media effectively, and building an email list. Some key actions recommended include looking within and outside your industry; ensuring offerings are simple, relevant and communicated well; optimizing your Facebook and Twitter profiles; and making list-building a top priority.

1. Building a successful practice &
avoiding these KEY mistakes.
Melissa Ramos, Nutritionist & Acupuncturist
Sexy Food Therapy Inc.

2. “Too many of us are not living our dreams
because we are living our fears.”

3. It is possible to live the life we want but it
requires that you reach outside your comfort
zone, be ready to learn, work hard and put
your heart and soul on the table.
YOU CAN HAVE FREEDOM.

4. Over 80% of consumers actively use the
internet to search for local businesses.
The internet is a powerful tool to actualize
your dreams for your business and life.

5. The two industries that continue to rise is the
bar and health industry.
The amount of health professionals
have also continued to rise.

6. BRANDING
Branding is crucial before marketing
because it helps to establish a voice, tone,
look and feel that will travel throughout all
your communications.

8. WHAT YOU CAN BEGIN DOING NOW
• Look within & outside your industry
• Look at your current business & ask
yourself is this a pure reflection of myself?
• Look at your so-call “competition” and ask
yourself, “How can I network with them?”

9. COMMUNICATIONS
Without understanding who we’re talking to
and from what voice, our communications
will be useless.

10. SWEET SPOT
What does your target think, feel & believe?
What thrills & pains them?
If you’re missing this, you’re missing a
crucial part of successful marketing.

11. BLOGGING & VLOGGING
Blogging screams the tone and voice of your
brand & people.
It also drives consistent content which will
rank you higher in Google.

12. WHAT YOU CAN BEGIN DOING NOW
• Ask yourself, “How well do I know my
target audience?”
• Really write down what they think, feel &
believe – start to investigate that sweet
spot.
• Go outside your comfort zone and begin
blogging
• Create consistent content offering value

13. OFFERINGS
You have a lot to offer, but just
make it simple.
Conventional offerings
vs. integrated digital offerings.

14. OFFERINGS
• Make sure that you sell someone on a
creative idea, an experience not a
medium.
• Keep them focused & simple (KISS
theory)
• Make sure the timing is relevant to your
business & target.

15. WHAT YOU CAN BEGIN DOING NOW
• Current offering? Ask yourself, “Is my
offering relevant & how have I chose to
communicate it?”
• Can your conventional offerings =
integrated digital offerings?
• Plan out your year a good 6 months in
advance & make a plan
• Sell the idea, NOT the medium

16. FACEBOOK & TWITTER
All social media platforms require effective
communication, authenticity & a high
understanding of the target market to create
an effective business that profits.

17. FACEBOOK
Areas to pay attention:
• About
• Mission statement
• Company description
These are actually pulled from your
page as SEO elements

18. FACEBOOK
To optimize your page for local searches
• Address:
– City, State/Province, Postal Code/Zip
– Phone number
(if you’re a brick and mortar business)

19. FACEBOOK
Posting onto Facebook:
The first 18 characters of your post is
considered a meta tag description
• Pay attention to your communications
since it will be considered an
SEO title for that post!

20. WHAT YOU CAN BEGIN DOING NOW
• Create a Facebook page vs. a group page
• Consider a FB ad to draw in initial users to
engage with
• Be mindful of the communications you’re
putting up & change up the medium
• Provide value & engage

21. TWITTER
• An active newsfeed roll that’s quicker than
Facebook & provides space for 140
characters
• Great place to network, find your target
and industry leaders and thought leaders.

22. WHAT YOU CAN DO RIGHT NOW
• Hook up Facebook to Twitter and not the
reverse.
• Keep your content under 140 characters or
less.
• Build your newsfeed with your target &
industry mavens and listen rather than just
post
• Don’t binge tweet!
• Syndicate your twitter stream to your website

23. FAST FORWARD YOUR INCOME
Think outside of Facebook & Twitter
These are platforms that are called
push-marketing rather than pull-marketing

24. FAST FORWARD YOUR INCOME
Build your list.
List = Your Newsletter = Pull Marketing
This is one area that everyone needs to
continuously build to drive more income.

25. FAST FORWARD YOUR INCOME
A list helps to organize your contacts as they
grow keeping organization
Categorize them & watch sign ups & monitor
conversion rates.
Think outside the box with a newsletter!

26. WHAT YOU CAN BEGIN DOING NOW
• Sign up to a platform like MailChimp.com
• Categorize your main list from program
lists that you create in the future
• Make list-building your primary business
objective!

27. “If you take responsibility for yourself,
you will develop a hunger to achieve
your dreams.”