How website analytics create a great starting point for your social selling journey + couple general tips what to remember when doing social selling. Salespeople can utilise analytics with different tools, getting better leads, making better sales.

1. ANALYTICS BASED
SOCIAL SELLING
By
Jaakko
Paalanen@jaakkopaalanen

2. YOUR ANALYTICS REVEAL
LOADS OF WEBSITE VISITORS, AND
GIVES YOU ONE OF THE MOST
IMPORTANT ADVANTAGES IN SALES:
RIGHT TIMING
@jaakkopaalanen

3. YOUR COMPANY
WEBSITE
IS
A SOCIAL SELLING LEAD
GENERATOR
@jaakkopaalanen

4. @jaakkopaalanen
MARKETING HAS
EVOLVED,
BUYER HAS
EVOLVED,
NOW SALES IS
READY TO EVOLVE
SALESPEOPLE CAN
UTILISE ANALYTICS,
FOR BETTER LEADS,
FOR BETTER SALES

5. 1. Build a professional profile and establish your brand
2. Find the right people and prospect
3. Engaging with insight
4. Build strong relationships
https://www.linkedin.com/sales/ssi

6. #1 Personal Brand
#2 Share
#3 Listen
#4 Engage
#5 Help
@jaakkopaalanen

7. @jaakkopaalanen
Twitter LinkedIn
Broadcast channel
(don’t sell)
Place to engage
Drive right people to
your LinkedIn
profile
Build the personal
relationship
Place to engage
Send personalized
inMails
&
@jaakkopaalanen

8. FORGE RELATIONSHIPS,
DON’T SEEK
TRANSACTIONS
@jaakkopaalanen

9. “Thanks for thinking of me,
but I'm not
looking for anything new at
the moment.” - Your worst
nightmare
@jaakkopaalanen

10. PERSONALIZE
@jaakkopaalanen
PERSONALIZE
PERSONALIZE
PERSONALIZE
PERSONALIZE

11. TRUST
DON’T TRY TO CLOSE IN SOCIAL,
MOVE TO EMAIL / PHONE CALL
@jaakkopaalanen

12. THIS YEAR, SOCIAL
SELLING MOVES FROM
MARKETING TO SALES,
ONCE AND FOR ALL.
@jaakkopaalanen

13. Use your website analytics to get warm leads
Engage with insight to heat up the lead
Build relationship & trust & value upfront
Move your sales pitch to email or phone call
once you’ve gotten their trust
@jaakkopaalanen

14. THANK YOU!
@jaakkopaalanen