The document discusses content marketing principles inspired by characters from Game of Thrones. It outlines principles for having a strategic mindset and plan (Cersei principle), leveraging relationships and trends with quality over quantity (Tyrion principle), building a supportive team (Daenerys principle), developing a unique voice (Arya principle), and being prepared for challenges (Ned principle). The overarching message is that successful content marketing requires strategy, agility, collaboration, authenticity, and preparedness.

1. The
Game of Thrones
Guide to
Content
Marketing

2. Sure, the
Starks, Lannisters, and
Targaryens
delight audiences with their tales of
adventures, lust, and betrayal.
But they also have a helluva lot to teach us
Content Marketers …

3. The
CERSEI
Principle
Always be
strategizing.

4. A successful content
marketing program is a
strategic program, one that’s
consistently focused on the
big picture.

5. The Lesson: HAVE A STRATEGIC MINDSET.
Create a strategy to guide everything you do.1
2 Build and leverage strategic alliances.
3 Be ready to adapt as circumstances change.
4 “And don’t be surprised if your firstborn turns
out to be a tool.” – C.L.

6. The
TYRION
Principle
You don’t have to
be big to be a badass.

7. Some of the most successful
content marketers are small
companies with the agility to
act quickly and capitalize on
current trends.

8. The Lesson: USE YOUR LEVERAGE.
Use content to deepen your personal relationships
with customers.
1
2 Jump on trending topics as appropriate.
3 Respond immediately to questions, comments,
and social mentions.
4 “Yeah, chicks dig us little guys.” – T.L.

9. The
Daenerys
Principle
Build a strong
team around you.

10. Good content marketers understand that one
person can’t do it all. That’s why they build
strong circles of experts — inside and outside
their businesses — to support their strategies.

11. The Lesson: IT’S ALL IN THE TEAMWORK.
Avoid placing all the responsibility on one person.1
2 Bring in other team members to incorporate a
variety of perspectives into your content.
3 Fill in the gaps with outside experts.
4 “And dragons. Don’t forget the dragons.” – D.T.

12. The
ARYA
Principle
Be who you are.

13. Successful content
marketers fit into no one’s
mold.
They spend a lot of time
and effort finding their
own unique voice … and
then they rock it.

14. The Lesson: BE YOURSELF.
Develop your own unique voice.1
2 Infuse your style into every piece of content.
3 Draw inspiration from other successful content
marketers, but steer clear of imitation.
4 “And always keep your Needle sharp.” – A.S.

15. AND FINALLY …

16. The
Ned
Principle
Winter is coming.

17. The day will come when a
blog post or article is due
tomorrow … and you’ve got
nothing.

18. The Lesson: BE READY.
Maintain a bank of content ideas for emergencies.1
2 Keep your creativity-jogging tools handy.
3 Have a good network of peeps who can help.
4 “And don’t get your head lopped off.” – N.S.

19. Always be strategizing.
TO SUM UP …
1
2
3
4
You don’t have to be big to be a badass.
Build a strong team around you.
Be who you are.
Winter is coming (so be ready).5

20. BY RACHEL PARKER.
@ResonanceCont

21. Insert CTA Header
To learn more about content
marketing, visit our blog at
ResonanceContent.com/blog