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How to Blog and Use Social Media to Boost Your Business

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Session 10 of NEPA BlogCon 2016 presented by Amanda Fox-Rouch, Kaha Marketing

Published in: Technology
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How to Blog and Use Social Media to Boost Your Business

  1. 1. How to Use Blogs and Social Media to Boost Your Business Amanda Fox-Rouch, Kaha Marketing
  2. 2. If you want your internet marketing to work for you, it has to work for your customers.
  3. 3. What we’ll cover • The past and present of blogging and social media • 7 principles of making customer-centric content • A winning example of a blog post
  4. 4. The past
  5. 5. The present
  6. 6. 7 principles of making customer-centric content
  7. 7. #1: Value, value, value
  8. 8. #2: Know your audience and what they want
  9. 9. #3: Make it easy
  10. 10. #4: Attract email subscribers but don’t send them junk
  11. 11. #5: Show, then tell
  12. 12. #6: Strategize
  13. 13. #7: It’s not about you. It’s about me (the customer)
  14. 14. WIN
  15. 15. To sum it up… The evolution of blogging and social media has made them great tools for businesses. To fully harness their power, keep your customers in mind.
  16. 16. THANK YOU!

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