You've followed the advice and gotten transcripts from those videos, podcasts and other interactive media -- now, what do you do with them? Check out today's Frequently Tweeted Question (FTQ) for three surprising strategies.
4. @resonancecont
Strategy #1: Boost Your SEO
Pas/ng
the
en/re
transcript
(or
as
much
as
will
fit)
into
the
descrip/on
of
your
video
or
podcast
will
give
Google
some
prime
keywords
to
munch
on.
6. @resonancecont
Strategy #2: Turn Them Into Ebooks
Once
you
have
the
en/re
contents
of
your
video
or
audio
in
wri/ng,
you’re
just
a
few
steps
away
from
crea/ng
a
lead-‐
genera/ng
downloadable
resource.
8. @resonancecont
Strategy #3: Tweet Them
Carve
out
brief,
quotable
/ps
from
your
transcript
and
tweet
them
out
with
a
link
back
to
the
original
video
or
audio.