Inbound Marketing Presentation 'Banyapon Poolsawas' (Thailand). This Presentation made for attach with Blog website http://www.daydev.com

1. Introduction to Inbound Marketing
Banyapon Poolsawas
Sr. Search Engine Specialist
Adways Labs Thailand Co., Ltd.
Twitter: @daydev

2. Value of Inbound Marketing
Inbound marketing pulls
buyers into your business

3. What is Outbound Marketing?

4. Problem: Outbound Marketing Isn’t Working
800-555-
1234
Annoying
Salesperson

5. Solution: Inbound Marketing
Content SEO Social Media

6. Good News About Inbound Marketing
Budget (Outbound) Brains (Inbound)
Flickr: Joakim Jardenberg
Flickr: Andrew Magill

7. More Good News: Lower Cost Per Lead
Source: survey of hundreds of businesses: HubSpot.com/ROI

8. Success Drives Investment in Inbound
Why Businesses Are Changing Marketing Budgets
Source: Survey of hundreds of businesses from HubSpot.com/ROI

9. Key Questions to Get Started
1. Am I regularly creating new, share-worthy content?
2. Am I optimizing my content for search and social
media?
3. Am I promoting my content in social media
conversations?
4. Am I converting as many visitors into leads and sales
as I can?

10. 4 Steps to Successful Inbound Marketing
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

11. Step 1: Create Content
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

12. Inbound Marketers are Publishers
Stop thinking like a
marketer or advertiser.
Start thinking like a
publisher and socializer.

13. Publish Everything, Everywhere

14. Blogging: A Great Way to Get Started
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

15. What Gets Shared?
Rarely Frequently
Shared Shared
• Product info • New market data
• Software documentation • Educational content
• Content about YOU • Content about your industry

16. Step 2: Optimize
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

17. Google is Judge, Jury & Executioner
HubSpot.com/cartoons

18. SEO = Context + Authority
Ranking Algorithm:
f(n): Context + Authority

19. 25% On-Page SEO (Context)
1. Page Title
2. Clean URL
3. Headers & Content
4. Description

20. 75% Off-Page SEO (Authority)
Authority is Determined by Inbound Links

21. More and Better Content  Links
Source: Data from selected websites using www.WebsiteGrader.com

22. Step 3: Promote
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

23. Remember: It’s Not About You, EVER!
HubSpot.com/cartoons

24. Target Your Content
Target content to
your marketing
personas.

25. Create an Engaging Presence

26. Promote Content via Social Media
Remarkable
Content

27. Make Sharing Easy

28. Social Media Promotion Generates Leads & Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI

29. Step 4: Convert
1. Create
2. Optimize
3. Promote
4. Convert & Analyze

30. Put Calls to Action on All Your Content

31. Use Landing Pages with Forms

32. Track Your Conversion Rate & Analytics

33. Analyze Your Marketing

34. Inbound Marketing Summary
Convert
& Analyze

35. Get Certified in Inbound Marketing
 Watch free, online webinar classes
taught by expert marketing professors
 Learn about topics including social
media, SEO, blogging, public
relations, lead generation, marketing
analytics, etc.
 Get certified in inbound marketing!
Enroll in IMU at http://inboundmarketing.com.