Why video and podcasting are "the new black" in content marketing ... and 5 ninja secrets for killing it on each platform. To grab your free gift, 5 Things You Must Know About Content Marketing, visit freegiftfromrachel.com.

1. Action!
How to amplify your brand with video and podcasting
Rachel Parker
Resonance Content Marketing

2. About me …
• Founder & Chief Geek,
Resonance Content
Marketing
• 20 years as copywriter and
brand strategist
• Help clients grow their
tribes and their bottom lines
through insanely good
content
• Host, The Content
Marketing Podcast
• Author, The Content
Marketing Coach

3. Why video and podcasting …
and why now?

4. Reason #1: Text overload

5. Reason #1: Text overload
Number of blog posts published every day
on WordPress alone:
More than 2 million
(source: WordPress)

6. Reason #1: Text overload
Number of emails the average person receives every
day:
122
(source: The Radicati Group)

7. Reason #1: Text overload
Americans now text twice as
often as we call
(source: Nielsen)

8. Reason #2: The know-like-trust factor
Know
Like
Trust

9. Reason #2: The know-like-trust factor
Video and podcasting are
personal
Your words
Your voice
Your image

10. Reason #2: The know-like-trust factor
People can get to know you

11. Reason #2: The know-like-trust factor
People can come to like you

12. Reason #2: The know-like-trust factor
People can come to trust you

13. Reason #3: SEO and engagement

14. Reason #3: SEO and engagement
Pop Quiz:
Who owns YouTube?

15. Reason #3: SEO and engagement
1/3 of all online activity is
spent watching video
(source: HubSpot)

16. Reason #3: SEO and engagement
Video links in an email can
increase click-through rates
by up to 300 percent
(source: HubSpot)

17. Reason #3: SEO and engagement
21% of Americans ages 12
and up have listened to a
podcast in the past month.
(source: Edison Research)

18. Reason #3: SEO and engagement
On average, weekly podcast
listeners consume five shows
per week.
(source: Edison Research)

19. 5 Keys to Killing It with
VIDEO

21. Key #1: Prepare

22. Key #2: Follow “The Miniskirt Rule”

23. Key #3: Keep It Simple

24. Key #4: Be Personable

25. Key #5: Always Close With a CTA

26. Questions?

27. 5 Keys to Killing It with
PODCASTING

28. What Is a Podcast?
iPod + Broadcast = Podcast

30. Key #1: Choose a Format and Stick With It

31. Key #2: Stay on Topic

32. Key #3: Leverage Outside Experts

33. Key #4: Stay Current

34. Key #5: Explore Other Ways to Leverage Audio

35. Questions?

36. Ready to learn more?
freegiftfromrachel.com

37. Ready to learn more?

38. Thank you!