1. Webinar Will Begin Shortly
Thank you for joining us! We will begin at 10:05
to allow everyone time to get logged in.
Hashtag #SmartMarketing
2. Introduction to Inbound Marketing
Mikaela Louve
President/CEO
Louve Notes Media Group
Twitter: @MikaelaLouve
Twitter: @LouveNotes
Facebook.com/LouveNotesMedia
Hashtag #SmartMarketing
3. Smart Marketing for Smart Business Webinar Series
• Webinar will be recorded and slides and audio will be
emailed to you today
• You may type your questions in the chat pane during the
webinar and Jillian, our marketing development
assistant, will answer as much as possible during the
presentation.
• There will be live Q&A at the end of the webinar
• What can you expect over the next few weeks?
11. Good News About Inbound Marketing
Budget (Outbound) Brains (Inbound)
Flickr: Joakim Jardenberg
Flickr: Andrew Magill
12. More Good News: Lower Cost Per Lead
Source: survey of hundreds of businesses: HubSpot.com/ROI
13. Success Drives Investment in Inbound
Why Businesses Are Changing Marketing Budgets
Source: Survey of hundreds of businesses from HubSpot.com/ROI
14. Key Questions to Get Started
1. Am I regularly creating new, share-worthy content?
• Am I optimizing my content for search and social
media?
• Am I promoting my content in social media
conversations?
• Am I converting as many visitors into leads and sales
as I can?
19. What Gets Shared?
Rarely Frequently
Shared Shared
• Product info • New market data
• Software documentation • Educational content
• Content about YOU • Content about your industry
20. Blogging: A Great Way to Get Started
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
40. Register for the Entire Series
• You may register for a single event at a time OR
• Register for the entire series and receive all the
resources you need to grow your business. The link to
register is:
• http://smartmarketingwebinarseries.eventbrite.com/?
ref=ebtn
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