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What If I'm in a Boring Industry?

Continuing our Frequently Tweeted Question (FTQ) series with an answer to those who believe their industries are too "boring" to attract an audience.

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What If I'm in a Boring Industry?

  1. 1. What If I’m in a Boring Industry? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  2. 2. “Sure, content marketing is great for ‘sexy’ industries like consumer retail and dining, but what if your industry is boring?” @resonancecont
  3. 3. Truth #1 @resonancecont
  4. 4. Truth #1 @resonancecont There’s no such thing as a boring industry.
  5. 5. Truth #1 @resonancecont If your product or service fills a genuine need, it’s as sexy as it needs to be.
  6. 6. Truth #2 @resonancecont
  7. 7. Truth #2 @resonancecont It’s all in the perception.
  8. 8. Truth #2 @resonancecont Not so very long ago … were considered anything but sexy. Coffee   Computers   Athle/c  Footwear  
  9. 9. Truth #2 @resonancecont And now … they represent the most enviable brands in the world.
  10. 10. Truth #3 @resonancecont
  11. 11. Truth #3 @resonancecont It’s all about the audience.
  12. 12. Truth #3 How  “sexy”  is  this   bo;le  of  water  to   you?   Now  consider  …  
  13. 13. Truth #3 How  “sexy”  is  it  to   him?  
  14. 14. To Sum Up … •  If your product or service fills a genuine need, it’s as sexy as it needs to be. •  It’s all in the perception. •  It’s all about the audience. @resonancecont
  15. 15. Got a question for our next FTQ? Hit me up at @resonancecont

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