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How Do You Work 
With a Content 
Marketing Agency? 
A Resonance FTQ 
(Frequently Tweeted 
Question) 
@resonancecont
“Some colleagues have 
recommended I outsource 
my content marketing to an 
agency. How does that even 
work?” 
@resonancecont
Step #1 
@resonancecont
Step #1 
Get a strategy in place. 
@resonancecont
Step #1 
Your agency partner will work with you 
to create a content marketing strategy 
tailored to your brand, your audience, 
and your specific goals. 
@resonancecont
Step #2 
@resonancecont
Step #2 
Establish a workflow. 
@resonancecont
Step #2 
Establish what your 
agency needs from you to 
do their part … 
@resonancecont
Step #2 
… and make sure you’ll get 
what you need from them to 
ensure a smooth working 
@resonancecont 
relationship.
Step #3 
@resonancecont
Step #3 
Keep the lines of 
communication open. 
@resonancecont
Step #3 
Keep your agency apprised of 
key developments in your 
@resonancecont 
business …
Step #3 
… and make sure they keep 
you posted as well. 
@resonancecont
Step #3 
You may even want to set up 
a weekly conference call to 
touch base on what’s going 
@resonancecont 
on.
To Sum Up … 
• Get a strategy in place. 
• Establish a workflow that delineates specific 
tasks and timelines. 
• Set your agency up to succeed by keeping the 
lines of communication open. 
@resonancecont
Got a question 
for our next 
FTQ? 
Hit me up at 
@resonancecont

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How Do You Work With a Content Marketing Agency?

  • 1. How Do You Work With a Content Marketing Agency? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  • 2. “Some colleagues have recommended I outsource my content marketing to an agency. How does that even work?” @resonancecont
  • 4. Step #1 Get a strategy in place. @resonancecont
  • 5. Step #1 Your agency partner will work with you to create a content marketing strategy tailored to your brand, your audience, and your specific goals. @resonancecont
  • 7. Step #2 Establish a workflow. @resonancecont
  • 8. Step #2 Establish what your agency needs from you to do their part … @resonancecont
  • 9. Step #2 … and make sure you’ll get what you need from them to ensure a smooth working @resonancecont relationship.
  • 11. Step #3 Keep the lines of communication open. @resonancecont
  • 12. Step #3 Keep your agency apprised of key developments in your @resonancecont business …
  • 13. Step #3 … and make sure they keep you posted as well. @resonancecont
  • 14. Step #3 You may even want to set up a weekly conference call to touch base on what’s going @resonancecont on.
  • 15. To Sum Up … • Get a strategy in place. • Establish a workflow that delineates specific tasks and timelines. • Set your agency up to succeed by keeping the lines of communication open. @resonancecont
  • 16. Got a question for our next FTQ? Hit me up at @resonancecont