Storytelling is one of the biggest buzzwords to hit the marketing world in a long time. Find out what all the fuss is about and why it's time to get on board the story train.

1. What’s the Big Deal With
Storytelling?
A Resonance FTQ
(Frequently Tweeted Question)
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2. “Every marketing guru I
follow is going on and on
about storytelling —
what’s the deal?”
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3. Why tell stories?
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4. Insight #1
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5. Insight #1
Great marketers have
always been storytellers.
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6. Remember These?
Coca-Cola’s “Mean Joe Greene” Ad
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7. Remember These?
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Apple’s ”1984” Spot

8. Remember These?
Google’s “Parisian Love” Clip
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9. Insight #2
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10. Insight #2
We do business with
people we know and like …
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11. Insight #2
… and stories are one way
for your audience to get to
know you — the real you.
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13. Insight #3
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14. Insight #3
Stories are memorable.
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15. Are you more likely to remember …
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A story about your
second-grade
teacher, OR

16. … what you learned
in second-grade
math?
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17. To Sum Up …
• Great marketers have always been storytellers.
• We do business with people we know and like
… and stories are a great way for your audience
to get to know you.
• Stories are memorable.
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18. Got a question
for our next
FTQ?
Hit me up at
@resonancecont