Can You Really Outsource Your Content?

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Continuing our Frequently Tweeted Question (FTQ) series with an answer to the question "If content marketing is all about authenticity, how the heck can you outsource it?"

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Can You Really Outsource Your Content?

  1. 1. Can You Really Outsource Your Content? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  2. 2. “If good content is all about authenticity, does it ever make sense to outsource it?” @resonancecont
  3. 3. Short Answer @resonancecont Yes!
  4. 4. Reason #1 @resonancecont
  5. 5. Reason #1 @resonancecont A good content marketer spends the time to really get to know you and your audience …
  6. 6. Reason #1 @resonancecont … so that they can speak with your voice.
  7. 7. Reason #2 @resonancecont
  8. 8. Reason #2 @resonancecont A good content marketer keeps you in the loop … and in the driver’s seat.
  9. 9. Reason #3 @resonancecont
  10. 10. Reason #3 @resonancecont A third-party content marketer sees your business from the outside … just like your audience does.
  11. 11. Reason #4 @resonancecont
  12. 12. Reason #4 @resonancecont Outsourcing your content lets you ramp up without adding to your staff … or your hours.
  13. 13. Reason #5 @resonancecont
  14. 14. Reason #5 @resonancecont Outsourcing your content lets you stay focused on your business …
  15. 15. Reason #5 @resonancecont … and get home in time to enjoy what’s really important.
  16. 16. To Sum Up … •  You absolutely can outsource your content! •  Make sure to choose a partner who will get to know you and your audience so that they can speak with your voice. •  A good partner will also keep you in the loop so that you stay in control. @resonancecont
  17. 17. To Sum Up … •  Outsourcing lets you enjoy all the advantages of a solid content marketing program without – Taking on additional staff or – Adding to your hours •  Outsourcing lets you end your work day on time and enjoy life with friends and family. @resonancecont
  18. 18. Got a question for our next FTQ? Hit me up at @resonancecont

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