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Can You Really
Outsource Your
Content?
A Resonance FTQ
(Frequently Tweeted
Question)
@resonancecont
“If good content is all about
authenticity, does it ever
make sense to outsource
it?”
@resonancecont
Short Answer
@resonancecont
Yes!
Reason #1
@resonancecont
Reason #1
@resonancecont
A good content marketer
spends the time to really
get to know you and your
audience …
Reason #1
@resonancecont
… so that they can speak
with your voice.
Reason #2
@resonancecont
Reason #2
@resonancecont
A good content marketer
keeps you in the loop …
and in the driver’s seat.
Reason #3
@resonancecont
Reason #3
@resonancecont
A third-party content
marketer sees your business
from the outside … just like
your audience does.
Reason #4
@resonancecont
Reason #4
@resonancecont
Outsourcing your content
lets you ramp up without
adding to your staff … or
your hours.
Reason #5
@resonancecont
Reason #5
@resonancecont
Outsourcing your content
lets you stay focused on
your business …
Reason #5
@resonancecont
… and get home in time to
enjoy what’s really
important.
To Sum Up …
•  You absolutely can outsource your content!
•  Make sure to choose a partner who will get to
know you and your audience so that they can
speak with your voice.
•  A good partner will also keep you in the loop so
that you stay in control.
@resonancecont
To Sum Up …
•  Outsourcing lets you enjoy all the advantages of a
solid content marketing program without
– Taking on additional staff or
– Adding to your hours
•  Outsourcing lets you end your work day on time and
enjoy life with friends and family.
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont

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Can You Really Outsource Your Content?