Continuing our Frequently Tweeted Question (FTQ) series with the basics of converting consumers of your content into buyers.

1. How Do I Convert
Visitors Into
Customers?
A Resonance FTQ
(Frequently Tweeted
Question)
@resonancecont

2. “How do I convert visitors
to my website into
customers?”
@resonancecont

3. 1. Quality Content
@resonancecont

4. Quality Content
@resonancecont
Delivering quality content on a
consistent basis keeps your brand
“top of mind” with prospects …

5. Quality Content
@resonancecont
… so when they are ready to buy,
your name will be the first one they
think of.

6. 2. Strategic Links Within Content
@resonancecont

7. Strategic Links within Content
Links
to
“Wall
Fountains”
sales
page
Links
to
“Tabletop
Fountains”
sales
page

8. 3. Calls to Action (CTAs)
@resonancecont

9. How to Use CTAs
@resonancecont
• Lead generation (sign up for
newsletter, download ebook, etc.)
• Link to a sales or quote request
page

10. CTA: Newsletter Signup
@resonancecont

11. CTA: Request a Quote
@resonancecont

12. To Sum Up …
• Deliver quality content to keep your business “top of
mind” with prospects.
• Place strategic links to sales pages within content as
appropriate.
• Include calls-to-action on every page of your
website.
@resonancecont

13. Got a question
for our next
FTQ?
Hit me up at
@resonancecont