How Do I Convert Visitors Into Customers?

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Continuing our Frequently Tweeted Question (FTQ) series with the basics of converting consumers of your content into buyers.

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How Do I Convert Visitors Into Customers?

  1. 1. How Do I Convert Visitors Into Customers? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  2. 2. “How do I convert visitors to my website into customers?” @resonancecont
  3. 3. 1. Quality Content @resonancecont
  4. 4. Quality Content @resonancecont Delivering quality content on a consistent basis keeps your brand “top of mind” with prospects …
  5. 5. Quality Content @resonancecont … so when they are ready to buy, your name will be the first one they think of.
  6. 6. 2. Strategic Links Within Content @resonancecont
  7. 7. Strategic Links within Content Links  to  “Wall   Fountains”  sales     page   Links  to  “Tabletop   Fountains”  sales   page  
  8. 8. 3. Calls to Action (CTAs) @resonancecont
  9. 9. How to Use CTAs @resonancecont • Lead generation (sign up for newsletter, download ebook, etc.) • Link to a sales or quote request page
  10. 10. CTA: Newsletter Signup @resonancecont
  11. 11. CTA: Request a Quote @resonancecont
  12. 12. To Sum Up … •  Deliver quality content to keep your business “top of mind” with prospects. •  Place strategic links to sales pages within content as appropriate. •  Include calls-to-action on every page of your website. @resonancecont
  13. 13. Got a question for our next FTQ? Hit me up at @resonancecont

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