Generating Sales Through Social Media is a powerful title. Social Media is a powerful tool if used correctly. Phil Yarrow from PYC illustrates how.

1. Generate Sales Through
Social Media
Phil Yarrow
PYC
@bristolseo

2. Social Media Take Aways?
• How you can increase your business
leads/sales from social media.
• How to monitor your competitors and
take business off them.
• How to automate some menial tasks.

3. Social Media Concerns
• No Knowledge
• No Time
• No Plan
• Thinking One Size Fits All
• Not Measuring the ROI

4. Social Media is Useful
1. Analyse Your Market
2. Target Your Market
3. Create Marketing Content
4. Monitor ROI (Return on Investment)
5. Automate Menial Tasks

5. Tools Highlighted in Seminar
• Follower wonk
• Topsy
• Twitter
• Pinterest
• Facebook
• Google Reader
• IFTTT.com

6. Real Life Example
@seanhumby

7. @seanhumby Followers Location

8. @seanhumby Followers Location

9. @seanhumby Followers
Influence

10. @seanhumby Followers Ages

11. @seanhumby Followers
Recencies

12. @seanhumby Follower Active
Hours

13. Social Media is Useful
1. Analyse Your Market
2. Target Your Market
3. Create Marketing Content
4. Monitor ROI (Return on Investment)
5. Automate Menial Tasks

15. Market Analysis Example #1

16. Market Analysis Example #1
• Choose a business type
• Find Twitter accounts
• Analyse users profiles
• Engage regarding Headhunting,
Partnerships, etc

17. Market Analysis Example #1

18. Market Analysis Example #1

19. Market Analysis Example #1

20. Market Analysis Example #1

21. Market Analysis Example #1

22. Market Analysis Example #2
• Search for Brand References
• Monitor who's talking about your
competition
• Create a strategy to increase your
brand mentions

23. Market Analysis Example #3
• Find a conference/network event
• Preempt/Search for #hashtags
• Save this search
• Monitor each time #hashtag is
mentioned
• Save contact details. Build relationship

24. Analyse Your Market - Summary
• Example #1 – Find Key Influencers &
Engage
• Example #2 – Spy on Your Competition
• Example #3 – Virtual Networking

26. Target Your Market

27. Target Your Market

28. Target Your Market
• Bristol website design
• "guest post" OR "guest author”
#healthandsafety –RT
• "brownfield" OR "redevelopment"
near:"bristol" within:15mi

29. Target Your Market

30. Target Your Market

31. Target Your Market - Summary
• Custom Queries Allow You to Find
Needle in Haystack
• Be Creative for Facebook Advertising

33. Create Marketing Content
Create
Monitor Promote
Engage

34. Create Marketing Content >
Create
• What are your competitors distributing?
• How is your content different?
• What inspiration can Social Media give
you?

35. Create Marketing Content >
Create

36. Create Marketing Content >
Create

37. Create Marketing Content >
Create
Website
B
Website Website
A C
Pinterest

38. Create Marketing Content >
Create

39. Create Marketing Content >
Create

40. Create Marketing Content >
Create

41. Create Marketing Content >
Create

42. Create Marketing Content >
Create

43. Create Marketing Content >
Promote
• Create content that will entice opinions
• Encourage discussion within website
• Breed relationship; reward to spread

44. Create Marketing Content >
Promote

45. Create Marketing Content >
Engage
Customer Brand
Customers

46. Create Marketing Content >
Monitor

47. Create Marketing Content
Create
Monitor Promote
Engage

48. Create Marketing Content
• How can these ideas generate money
for our businesses?

50. Monitor ROI

52. Automation

53. Automation

54. Automation

55. Automation

56. Automation

57. Automation

58. Automation

59. Automation

60. Automation

61. Automation
• Useful for creating spreadsheet of
tweets to Action
• Automate interesting Tweets (weather,
articles, news) for your industry.

62. Overview
• No Knowledge – You are now informed
• No Time – Menial jobs can be handled
by robots
• No Plan – Plans are easier now you
know what your doing
• Thinking One Size Fits All – Not Quite
• Not Measuring the ROI – Add GA Goals

63. Promised Take Aways
Please tweet this to receive 10% of our next
workshop:
Superb seminar by @bristolseo titled
Generating Sales Through Social Media
#bnsw