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Are E-Newsletters 
Even a Thing 
Anymore? 
A Resonance FTQ 
(Frequently Tweeted 
Question) 
@resonancecont
“Now that social media has 
taken over the Web, should 
we even bother with e-newsletters?” 
@resonancecont
Short Answer: 
YES! 
@resonancecont
Reason #1 
@resonancecont
Reason #1 
Email is universal. 
@resonancecont
Reason #1 
Unlike social media, email users span all 
generations, socioeconomic groupings, 
geographic regions, and nationalities. 
@resonancecont 
Everybody gets it!
Reason #2 
@resonancecont
Reason #2 
You own your email list. 
@resonancecont 
Period.
Reason #2 
Your social profiles on 
Facebook, LinkedIn, Twitter, 
etc. are at the mercy of the 
“powers that be” … 
@resonancecont
Reason #2 
… but nobody owns email. 
Your list is your property, no 
matter which provider you 
@resonancecont 
use.
Reason #3 
@resonancecont
Reason #3 
People do read e-newsletters… 
and many also save them. 
@resonancecont
Reason #3 
68% of marketers agree that 
e-newsletters are the top email 
messages that help to achieve their 
@resonancecont 
business goals. 
- DMA, National Client Email Report
Reason #3 
In the past 6 months, I’ve 
acquired 2 new clients who 
had been saving my 
e-newsletters. 
@resonancecont
To Sum Up … 
• Are e-newsletters even a thing anymore? Yes! 
• Email is universal. 
• You own your email list. Period. 
• People do read them … and many also save 
them. 
@resonancecont
Got a question 
for our next 
FTQ? 
Hit me up at 
@resonancecont

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Are E-Newsletters Even a Thing Anymore?

  • 1. Are E-Newsletters Even a Thing Anymore? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  • 2. “Now that social media has taken over the Web, should we even bother with e-newsletters?” @resonancecont
  • 3. Short Answer: YES! @resonancecont
  • 5. Reason #1 Email is universal. @resonancecont
  • 6. Reason #1 Unlike social media, email users span all generations, socioeconomic groupings, geographic regions, and nationalities. @resonancecont Everybody gets it!
  • 8. Reason #2 You own your email list. @resonancecont Period.
  • 9. Reason #2 Your social profiles on Facebook, LinkedIn, Twitter, etc. are at the mercy of the “powers that be” … @resonancecont
  • 10. Reason #2 … but nobody owns email. Your list is your property, no matter which provider you @resonancecont use.
  • 12. Reason #3 People do read e-newsletters… and many also save them. @resonancecont
  • 13. Reason #3 68% of marketers agree that e-newsletters are the top email messages that help to achieve their @resonancecont business goals. - DMA, National Client Email Report
  • 14. Reason #3 In the past 6 months, I’ve acquired 2 new clients who had been saving my e-newsletters. @resonancecont
  • 15. To Sum Up … • Are e-newsletters even a thing anymore? Yes! • Email is universal. • You own your email list. Period. • People do read them … and many also save them. @resonancecont
  • 16. Got a question for our next FTQ? Hit me up at @resonancecont