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Are E-Newsletters Even a Thing Anymore?

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Now that social media has taken over the Web, should we even bother with e-newsletters? The answer is YES, and here's why.

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Are E-Newsletters Even a Thing Anymore?

  1. 1. Are E-Newsletters Even a Thing Anymore? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  2. 2. “Now that social media has taken over the Web, should we even bother with e-newsletters?” @resonancecont
  3. 3. Short Answer: YES! @resonancecont
  4. 4. Reason #1 @resonancecont
  5. 5. Reason #1 Email is universal. @resonancecont
  6. 6. Reason #1 Unlike social media, email users span all generations, socioeconomic groupings, geographic regions, and nationalities. @resonancecont Everybody gets it!
  7. 7. Reason #2 @resonancecont
  8. 8. Reason #2 You own your email list. @resonancecont Period.
  9. 9. Reason #2 Your social profiles on Facebook, LinkedIn, Twitter, etc. are at the mercy of the “powers that be” … @resonancecont
  10. 10. Reason #2 … but nobody owns email. Your list is your property, no matter which provider you @resonancecont use.
  11. 11. Reason #3 @resonancecont
  12. 12. Reason #3 People do read e-newsletters… and many also save them. @resonancecont
  13. 13. Reason #3 68% of marketers agree that e-newsletters are the top email messages that help to achieve their @resonancecont business goals. - DMA, National Client Email Report
  14. 14. Reason #3 In the past 6 months, I’ve acquired 2 new clients who had been saving my e-newsletters. @resonancecont
  15. 15. To Sum Up … • Are e-newsletters even a thing anymore? Yes! • Email is universal. • You own your email list. Period. • People do read them … and many also save them. @resonancecont
  16. 16. Got a question for our next FTQ? Hit me up at @resonancecont

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