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Audience
Theory
Ellie Schreurs
• Primary Audience
– Female children aged 0-14. The main characters are
female and live in a beautiful palace. Female
children would like the film because it is girly like the
songs, princesses and a handsome prince.
• Secondary Audience
• Adults 25-44 and teenagers 15-24. Children need
to have their parents or grandparents to take
them. Adults will also like the humour and the
magical animation.
• Teenagers would like the film because they can go
and watch it with friends. They would like the
colours, it is snowy and the songs are definitely
catchy and upbeat.
Audience Profile: Frozen
Audience Profile: Elf
• Primary Audience children 0-14 like Christmas, it is funny because he is
funny and he burps and jumps up and down. He wears a funny costume
and works with Santa and Elfs. Children might think Santa and elves are
real. Children would be excited because there are real elves and also an elf
that is dressed up.
• Teenagers 15-24 would like Elf because because it makes you feel festive
and get into the spirit. Will Ferrell is a famous actor. He makes people laugh
and giggle, he can be serious and not serious.
• Secondary Audience
– Adults 25-44
– will go and see it because they have to take the children because
they can’t go by themselves. They might not go by their selves but
they might order the DVD.
– The main character is an adult
– Some of the humour can be adult humour.
Audience Profile Toy story 4
• Primary Audience males children aged 0-14
the main characters is a male they live in a big house with his family children
would like the film because it has lots of funny parts and it makes people laugh
and it is mainly all boys in the film it makes people excited to watch toy story 4
• Secondary Audience
– Adults 25-44 will go and see toy story 4 because they have to go with their
children because they cant go by their self to see the film they might order
the dvd to watch at home the main characters is a male
Hypodermic Needle
• Definitionit means you believe everything in a T V Programme film or on social
media
• Example big media producer beliefs and ideas going to media makers to mass audience
•
•
•
Uses and Gratifications Information
• I use BBC news to check about what is happening on the soap next week.
• and to check about the weather and to look up what is going on in the world I also
check the best place to go on holiday in 2020. and I also check about events
coming up in York and Christmas events coming up in York like the date of a
Christmas market.
•
Uses and Gratifications Personal
Identity
• I watch soaps to learn about the different characters and how they
react in different situations and you can tell if they are happy or sad
you learn about what the family are going through by what they do.
You can tell if someone dies because the whole street coming
together and it teaches you how to cope in the situations.
• I look up clothes from Topshop and Newlook website and makeup.
• I text my friend a lot.
• I go on Facebook to talk to my friend about meeting up for lunch.
•
Uses and Gratifications Integration and
Social Interaction
• I like to watch YouTube
• because is makes me happy and it aspires me to work hard in what I do and you
get to watch people put makeup on their self and you get to learn how to do the
makeup
• You can comment on the YouTube video and you can like the YouTube video and
you can follow your favourite YouTube on Instagram and see what they getting
up to
• I text my friend to find out what they been up to at the weekend.
• I go on Facebook to see whats going on in the world.
Uses and Gratifications Entertainment
• I watch the Xfactor because I really like sitting down after a long day with a
apple pie with cream and a drink of milk.
• I like to listen to Little Mix because it helps me to relax and makes me feel
better when am down.
• I like to watch Youtube video like hauls about clothes makeup Holiday
Consumer Generated Content
• Example Content such as images, videos, social media, posts, Instagram pictures and
stories put on by users.
• What are the advantages to media producers?
• The advantages to media producers is it saves, time, money and effort.
• Why would the audience generate content?
• It is fun
• It is very entertaining
• People like to become famous

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Audience Profiles and Uses of Media

  • 2. • Primary Audience – Female children aged 0-14. The main characters are female and live in a beautiful palace. Female children would like the film because it is girly like the songs, princesses and a handsome prince. • Secondary Audience • Adults 25-44 and teenagers 15-24. Children need to have their parents or grandparents to take them. Adults will also like the humour and the magical animation. • Teenagers would like the film because they can go and watch it with friends. They would like the colours, it is snowy and the songs are definitely catchy and upbeat. Audience Profile: Frozen
  • 3. Audience Profile: Elf • Primary Audience children 0-14 like Christmas, it is funny because he is funny and he burps and jumps up and down. He wears a funny costume and works with Santa and Elfs. Children might think Santa and elves are real. Children would be excited because there are real elves and also an elf that is dressed up. • Teenagers 15-24 would like Elf because because it makes you feel festive and get into the spirit. Will Ferrell is a famous actor. He makes people laugh and giggle, he can be serious and not serious. • Secondary Audience – Adults 25-44 – will go and see it because they have to take the children because they can’t go by themselves. They might not go by their selves but they might order the DVD. – The main character is an adult – Some of the humour can be adult humour.
  • 4. Audience Profile Toy story 4 • Primary Audience males children aged 0-14 the main characters is a male they live in a big house with his family children would like the film because it has lots of funny parts and it makes people laugh and it is mainly all boys in the film it makes people excited to watch toy story 4 • Secondary Audience – Adults 25-44 will go and see toy story 4 because they have to go with their children because they cant go by their self to see the film they might order the dvd to watch at home the main characters is a male
  • 5. Hypodermic Needle • Definitionit means you believe everything in a T V Programme film or on social media • Example big media producer beliefs and ideas going to media makers to mass audience • • •
  • 6. Uses and Gratifications Information • I use BBC news to check about what is happening on the soap next week. • and to check about the weather and to look up what is going on in the world I also check the best place to go on holiday in 2020. and I also check about events coming up in York and Christmas events coming up in York like the date of a Christmas market. •
  • 7. Uses and Gratifications Personal Identity • I watch soaps to learn about the different characters and how they react in different situations and you can tell if they are happy or sad you learn about what the family are going through by what they do. You can tell if someone dies because the whole street coming together and it teaches you how to cope in the situations. • I look up clothes from Topshop and Newlook website and makeup. • I text my friend a lot. • I go on Facebook to talk to my friend about meeting up for lunch. •
  • 8. Uses and Gratifications Integration and Social Interaction • I like to watch YouTube • because is makes me happy and it aspires me to work hard in what I do and you get to watch people put makeup on their self and you get to learn how to do the makeup • You can comment on the YouTube video and you can like the YouTube video and you can follow your favourite YouTube on Instagram and see what they getting up to • I text my friend to find out what they been up to at the weekend. • I go on Facebook to see whats going on in the world.
  • 9. Uses and Gratifications Entertainment • I watch the Xfactor because I really like sitting down after a long day with a apple pie with cream and a drink of milk. • I like to listen to Little Mix because it helps me to relax and makes me feel better when am down. • I like to watch Youtube video like hauls about clothes makeup Holiday
  • 10. Consumer Generated Content • Example Content such as images, videos, social media, posts, Instagram pictures and stories put on by users. • What are the advantages to media producers? • The advantages to media producers is it saves, time, money and effort. • Why would the audience generate content? • It is fun • It is very entertaining • People like to become famous

Editor's Notes

  1. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  2. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
  3. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  4. Provide a definition and example of the Hypodermic needle model
  5. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  6. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  7. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  8. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information