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Fast, cheap & somewhat in control 10 lessons from the design of SlideShare ,[object Object],[object Object]
working at a startup…
traditional UX methods or  agile  design
SlideShare ,[object Object]
Presentations are hard to share  ,[object Object],[object Object],[object Object]
First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you  --->You are linked to her -> ---> on… ,[object Object],[object Object],[object Object],[object Object]
Second generation social network  (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics ->   -> with you --->   -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]
good content  floats to  top   ,[object Object],[object Object]
Slides as   MICROCONTENT ,[object Object],[object Object]
What  people share  on SlideShare ,[object Object],[object Object],[object Object],[object Object]
10 Lessons from SlideShare
1. The  alpha  as the  first reaction
2. The  beta  is the  market probe  ,[object Object],[object Object],[object Object]
How  developed  should the  Beta  be?   ,[object Object],[object Object]
2. You don’t need personas ,[object Object],[object Object],[object Object]
 
Get into a  conversation  with  users  ,[object Object],[object Object],[object Object]
3. Launch  first,  refine  later ,[object Object],[object Object],[object Object]
4. There is something about  social websites ,[object Object]
MindCanvas as  design for the individual Usability Control Interaction Flow Engagement
SlideShare as  design for the crowd People interacting Following each other Wisdom of crowds
5.  designer-developer  role is crucial ,[object Object],[object Object]
6. Design deliverables should be  approachable ,[object Object],[object Object]
7. Under invest in  visual design ,[object Object],[object Object]
8. Pay attention to  technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
9. Single biggest win:  make app faster
10 .  designers  as  entrepreneurs ,[object Object],[object Object]
Find yourself a  developer partner Focus on execution You cannot just “hire a developer”
Picture of data center
Do you need  traditional UX methods  to design a  SlideShare ?
YES :  When   feedback   becomes a   torrent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capitulate Collaborate or Initiate ,[object Object]
sometimes  process & methods  can be a  baggage   when to let it go engineers have had to when will it be time for designers?
be  experimental.  create  something Mashup RSS feeds (Yahoo Pipes/Popfly) Build your own social network (Ning) Play with an API (Google Maps)
Finally  ,[object Object],[object Object],[object Object],[object Object]

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10 lessons from the design of SlideShare

  • 1.
  • 2. working at a startup…
  • 3. traditional UX methods or agile design
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 10 Lessons from SlideShare
  • 12. 1. The alpha as the first reaction
  • 13.
  • 14.
  • 15.
  • 16.  
  • 17.
  • 18.
  • 19.
  • 20. MindCanvas as design for the individual Usability Control Interaction Flow Engagement
  • 21. SlideShare as design for the crowd People interacting Following each other Wisdom of crowds
  • 22.
  • 23.
  • 24.
  • 25. 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
  • 26. 9. Single biggest win: make app faster
  • 27.
  • 28. Find yourself a developer partner Focus on execution You cannot just “hire a developer”
  • 29. Picture of data center
  • 30. Do you need traditional UX methods to design a SlideShare ?
  • 31.
  • 32.
  • 33. sometimes process & methods can be a baggage when to let it go engineers have had to when will it be time for designers?
  • 34. be experimental. create something Mashup RSS feeds (Yahoo Pipes/Popfly) Build your own social network (Ning) Play with an API (Google Maps)
  • 35.