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UI for Alien Cowboys Matt Jones The Disappearing Organisation
UI for alien cowboys or, easy user-centred practices for designing emerging applications
Three things you’ll leave with… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two (maybe three) parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First though… What’s an  alien cowboy?
One thing to always remember
We are Aliens.
We are aliens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Geoffrey Moore’s Adoption Curve:  Don Norman Remix :  http://www. jnd .org
“Crossing the Chasm” Geoffrey Moore’s Adoption Curve:  Don Norman Remix :  http://www. jnd .org   WE ARE ALL HERE SOMETIMES WE ARE HERE
“Crossing the chasm” Geoffrey Moore’s Adoption Curve:  Don Norman Remix :  http://www. jnd .org   [ UNDERSTANDING CONTEXTS OF USE CREATES BRIDGES ACROSS THE CHASM
First though… What’s an alien cowboy?
I am a cowboy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
okay...
Part 1:  Overview of User-Centred Design
What is User-Centered Design? ,[object Object],[object Object],[object Object]
Main Benefits
Macro & Micro macro micro What to build What will solve the problem What will sell How to build How to solve the problem How to sell What will people use How will people use What/Why? How?
Enlarging markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sunrise to sunset:  evolve ideas in the market Market Creation Market Penetration Market Domination NOON Market Expansion Market Saturation Market Exhaustion SUNRISE Mid morning Mid afternoon SUNSET
 
Diagram from “Digital Dreams: The work of the Sony design centre” Paul Kunkel
Benefits to Cowboys of User-Centred Design process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some notable approaches
Some notable approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cooper’s Persona Driven Design
Alan Cooper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* http://www.boxesandarrows.com/archives/002330.php
ISO standards on Human-Centered Design
ISO standards for UCD  ISO 13407 / ISO 18529 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Participatory Design
UCD… or  UPD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ask the users? Are you crazy?
iiiiiiiiiiiinnnnnpuuuuttttt! users * The users are just one input into a successful design… biz tech
Research, analysis and synthesis Users Research Analysis & Synthesis Designer(s)/Builder(s) X
Designer-Centred Design…!
Ask the users? Are you crazy? “ If you ask the public what they think they will need, you will always be behind in this world. You will never catch up unless you think one to ten years in advance and create a market for the items you think the public will accept at that time.” Akio Morita, Sony
NOT user-centred till ‘mid-afternoon’ Market Creation Market Penetration Market Domination NOON Market Expansion Market Saturation Market Exhaustion SUNRISE Mid morning Mid afternoon SUNSET Entry with technology Drive with design Diversify with marketing, and Some UCD…
Adaptive Design
 
Stewart Brand: “How buildings learn” Sketch by Dan Hill http://www.cityofsound.com/
Dan Hill: “Designing for adaptation”
Adaptive Design + Emerging Tech Great basis / investment for rapid cycles of emerging tech!
To sum up UCD.
UCD: summing up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Looking out from the screen at the world…
To understand people’s mental models of the world and design technology to solve their problems “ The files are  in  the computer?”
The practical
Tricks and tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not to be taken as a substitute for a full user-centred project… These are tricks and tips that, if you only have time to do a little design work before you build, will get you good results
The Brief.
The brief for the recipe aggregator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caution...
= No speaking alien! Use of  excessive  jargon, mention of RDF, XML, or anything that the benefit can’t be explained once and easily to a user (or causes geek religious wars) will be punished by a fine  Which will be a beer fund…!
Break... please be back at 3:30pm...
The Brief.
The brief for the recipe aggregator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
= No speaking alien! Use of  excessive  jargon, mention of RDF, XML, or anything that the benefit can’t be explained once and easily to a user (or causes geek religious wars) will be punished by a fine…  Which will be a beer fund…!
Even cowboys can pass ISO standards… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding context of use – real way… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contextual inquiry / interview by Lodestar, ltd. for BBC iCan project.
Itch++
Framework to ask yourself questions*  Familiar Context With Others One paragraph of an experience relating to the brief for each… Alone Unfamiliar Context * This is even more useful if you can get someone else to ask you the questions and record your responses
Itch++: 15 minutes ,[object Object],[object Object],[object Object],[object Object],Familiar Context With Others Alone Unfamiliar Context
 
Market Mapping & Persona Building
Mapping users’ characteristics practical ideas Business decision… An example from my past… working on a design for an online home improvement store
Words to describe each user profile ,[object Object],[object Object],[object Object],[object Object],practical ideas A B D C
Who are they? It helps! ,[object Object],[object Object],[object Object],[object Object],practical ideas A B D C
Take personas and contexts to arrive at concepts/features for BBC iCan project.
 
Understanding context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The value sieve
A value / complexity sieve “ The feature prioritisation is based on the user research and the business strategy, along with the initial technology estimates.  I like doing this prioritisation exercise in person with all the stakeholders so all viewpoints can be factored in.  It’s a seminal meeting and the results guide the rest of the project.”  - Victor Lombardi  http://www.noisebetweenstations.com
How to use the sieve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Understanding context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use your illusion
‘ User Illusion’  – Alan Kay
Medium and message Harry Beck...
 
Jakob does it… “ Card Sorting to Discover the Users' Model of the Information Space” Jakob Nielsen, May 1995  http://www.useit.com/papers/sun/cardsort.html
Use your illusion: 30 minutes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Understanding context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paper prototyping Courtesy Marc Rettig: http://www.marcrettig.com/
Fast, cheap and out of control Courtesy Marc Rettig: http://www.marcrettig.com/
“ But I can code quicker than I can draw” Courtesy Marc Rettig: http://www.marcrettig.com/ ,[object Object],[object Object],[object Object],[object Object]
You will not want to destroy it…
Flowcrash
Using paper prototypes for rapid testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The end?
Two (maybe three) parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile
Marc Rettig sums up the main challenge well
Contextual inquiry is key ,[object Object],[object Object],[object Object],[object Object]
A trick pioneered by Palm / Handspring too…
For mobile… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further at Etech ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gaming/Play MMoRPGs
From a conversation with Stewart Butterfield ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UIs that get out of the way of  the players and their relationships Drag and drop to establish chats and ad-hoc groups Visualising relationships in ‘heads-up’ displays From http://www.gne.net
Future trends
Next-gen mobile Bigger screens,  more whizzy features Same old messy world.
More ‘embodied’ interaction
Converts… This holiday, my two sisters - who to my knowledge had never  played a console game before - got addicted to EyeToy…
Discussion
That’s all... Thank You for your time  and energy
Further study: Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further study: Books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further study: Organisations/Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Send me questions... [email_address]

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