SlideShare is the world's largest community for sharing presentations, with millions of professionals using it to research topics. On average, 50,000 slideshows are uploaded weekly and users view about 20 slides per visit. SlideShare allows users to share large files, embed content on their website or blog, and post to social networks like Facebook and Twitter. Government agencies and non-profits can use SlideShare to share information widely, engage with stakeholders, and measure the success of their content through views, engagement, and sharing on social media. The White House is presented as a case study of how a government agency leverages SlideShare effectively.

1. SlideShare for Gov Agencies & Non Profits Rashmi Sinha, SlideShare On Twitter: #slidesharenp

2. What is SlideShare? World’s largest community for sharing presentations

3. Who is on SlideShare? Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine. 50,000 slideshows uploaded weekly Average time on site = 8 minutes Average of 20 slides viewed per visit *Quantcast – May 2010 **SlideShare User Survey Fall 2009 By the numbers* 273 rd most popular site on the Internet 31 mm unique visitors/ month 80mm pages viewed/ month

4. Why Share? Send links to large files (instead of email) Embed in your blog or website Post to Facebook, Twitter

5. From Padmasree: CTO of Cisco

6. From US Navy

8. PARC Slides and videos in one place

9. New! Professional videos

10. How to use SlideShare

11. Upload all your content Create new content or repurpose archived content Presentations Videos Webinars Case Studies White Papers Brochures

12. Spread the Word Post links to Twitter, Facebook, Google Buzz or Delicious Email your friends Embed in blogs Get the ball rolling

13. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite

14. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!

15. Leverage LinkedIn Use SlideShare App to showcase your content on your LinkedIn profile Find content from your LinkedIn network Favorite presentations

16. Connect with Influencers Engage with the SlideShare community Favorite and comment on other’s content Subscribe to other people. They may subscribe to you, driving views If your content gets a lot of views & favorites it could be featured on the homepage

17. Capture Leads on SlideShare Use LeadShare to capture leads on all content uploaded to SlideShare Customizable form Works on embeds More later in presentation

18. SlideShare.net/Channels A Channel is a social microsite for your content & branding within the SlideShare community

19. Quick tips for getting popular Use a catchy title Use a striking first slide Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook) Reply to comments Thank anyone who favorites Encourage people to follow you on SlideShare

20. How to measure success Views – on site, on embeds Engagement metrics: Favorites, Comments, Downloads, Shares Viral Metrics: Shares on Facebook, Tweets, Other Social Metrics

21. Case Study: How Whitehouse uses SlideShare

22. The White House channel

23. On Facebook

24. Document on Facebook

25. On Twitter

26. On the White House Blog

27. Gov Copyright

28. Multiple Languages

29. Text for each language

30. SlideShare Gov Pack: For Gov / Public Agencies Special TOS No ads Gov Copyright Customized look & feel Customized categories

31. Best practices: State of Utah

32. Best Practices: US Navy

33. Find me at www.slideshare.net/rashmi http://twitter.com/rashmi [email_address]