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Introducing
The Social Media Marketing

CHALLENGE:
How do I get more people to
view my content?
How do I turn the right people into leads?
How can I engage through Social Media with
measurable impact?
Are you engaging in social media


without
connecting it to your business?
You have an
account on every
social media site
You know
it’s the right thing to do.
But you can’t
directly connect it
to lead generation.
The bulk of your
online
lead generation is
still through ads &
whitepaper
campaigns
Why do




         fail
1.     There is no trust or
      engagement with the advertiser


                    2.     Marketers ask for contact
            information first, before giving any value
                                        to customers


3.     Only a small portion of content generated by
marketing organization is leveraged
SlideShare offers a different way of
connecting with customers
A community you can become a
part of
Gain people’s trust by becomng
        part of the community.
Connect by sharing your content,
not through ads
You already upload your content to
SlideShare. Now two more services
to help you connect.



     AdShare                 LeadShare
     Get targeted visitors     Capture leads
AdShare lets you promote your content in
     a community of professionals.
With AdShare your content is…
LeadShare lets you
convert visitors to your
content into leads
Capture leads through ALL
your content on SlideShare and
embeds across the web
Choose where in content you ask for
lead information: on first, third or last
slide
Add custom questions to the lead
 form
Pay only for leads captured
With SlideShare Business
 You can have it all: Connect with users by
 sharing content but pay for performance, like
 with whitepaper campaigns
You get permission to
 market to people by
             sharing!
It feels like content, not
               advertising
You leverage social media
to make connections. With
measurable results!
You can finally use ALL your
marketing content! Promote
some, capture leads with
others.
Its the new way to promote your
            business


     Check out SlideShare Business

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