How to use SlideShare to promote your business (webinar)

Rashmi Sinha, SlideShare CEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar

Social Media for Professionals ,[object Object],[object Object]

Why you should be on SlideShare

Who is on SlideShare? ,[object Object],[object Object],[object Object],[object Object],[object Object],*Quantcast – Nov 2009 **SlideShare User Survey Fall 2009 ,[object Object],[object Object],[object Object],[object Object]

Demographics *Quantcast – July 2009

Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!

Best Practices for Promoting YOUR Business on SlideShare!

Upload your Marketing Materials ,[object Object],[object Object],[object Object],[object Object],[object Object]

Make a Webinar ,[object Object],[object Object],[object Object]

Spread the Word ,[object Object],[object Object],[object Object],[object Object]

Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite

Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!

Leverage LinkedIn ,[object Object],[object Object],[object Object]

Connect with Influencers ,[object Object],[object Object],[object Object],[object Object]

Quick tips for getting popular ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What other tools can a business use?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SlideShare.net/Business

How can I get more views? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Capture Leads on SlideShare ,[object Object],[object Object],[object Object],[object Object]

What if I want to do something REALLY BIG?

Go Big with SlideShare.net/Channels ,[object Object]

Dominate Your Category ,[object Object]

Own Your Channel ,[object Object]

Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).

Thanks! For further information about advertising or custom channels, contact: [email_address]

Appendix 1: More Advertising Opportunities

Run a Contest on SlideShare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Newsletter Ads Goes out every other week 160x600 ad unit

Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).

How to use SlideShare to promote your business (webinar)

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Editor's Notes